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The XR Week Peek (2022.11.07): PSVR 2 will cost $549, HoloLens are probably dead, and more!

The Ghost Howls

Yesterday I discovered that a friend of mine wants to propose as “Vitillo’s law” or “Skarred’s law” the law that every innovative technology we are waiting for is always coming in “5 to 10 years”. Apple AR glasses may have been pushed back to 2025–26. News worth a mention. Image by Meta). Investments in XR are going down.

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Shopify Dives Deeper Into Camera Commerce

AR Insider

Shopify hasn’t disclosed its exact plans but it will likely deploy Primer’s technology in its own high-reach channels such as its Shop app. It could also integrate the technology directly on its web-based merchant pages. billion in physical goods spending by 2025. Camera Commerce: AR Monetization Materializes.

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Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

ARPost

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. We can now use our technology without even touching it. But, is there a market for them at the consumer level?

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Can AI and AR Be Put Together to Offer a Unique Experience?

ARPost

Artificial intelligence has been the most happening and hottest technology of this century. According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. billion by 2025, at a CAGR of 63.01% between 2019 and 2025.

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Snap Earns $20m Grant to Back California Tech Industry

XR Today - Augmented Reality tag

The firm is expected to receive the funds in 2025. This is similar to Meta’s first-ever Ray-Ban Stories device, which is in its second iteration to date, with plans for more AR-focused technologies in the near future. For example, the company has struck a massive partnership with Amazon to pilot online shopping integrations.

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Unlocking the Magic of XR With Your Voice

Tech Trends VR

Clarke’s Third Law (the one that states that any sufficiently advanced technology is indistinguishable from magic), just try a HoloLens 2 experience where you can just tell holograms what to do. Yet even the naysayers can probably agree that voice-based technologies driven by artificial intelligence represent a huge market opportunity.

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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

The event always wows spectators with a rich lineup of technology vendors and innovations; however, in 2024, XR took centre stage with many firms highlighting major products, addressing device debuts, and entering the market. The device is expected to hit the market in 2025. MWC 2024 wrapped up for another year.