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Trends and predictions for XR in 2024

The Ghost Howls

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Of course not.

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Taqtile Deepen Microsoft Support at MWC 2024

XR Today - Augmented Reality tag

Taqtile, Microsoft to Enhance Workplace AR Solutions Taqtile’s MWC 2024 news comes shortly after the firm announced support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3). The company intends to prepare for an increasing number of OpenXR devices in 2024.

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Virtualware Celebrates 20 Years of Operation

XR Today - Virtual Reality

Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. Virtualware also served as the event’s exclusive sponsor to unite “Unity instructors and workforce development professionals,” according to a press release from the time.

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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

billion by 2024. These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness. Favorable Outcome.

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Top 5 XR Innovations to Invest in During 2022 and 2023

XR Today - Virtual Reality

Currently, the XR market is expected to accelerate towards a value of around $300 billion by 2024 alone, and it isn’t just consumers and gamers who are set to benefit. Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources.

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Journey To Foundation Developer Archiact Confirms Layoffs

Upload VR

pic.twitter.com/VChjKnB4k3 — Archiact | The VR Adventure Guides (@ArchiactVR) January 4, 2024 To call it a rough time for the wider games industry would be an understatement. That's before getting into Meta's 20k layoffs , engine maker Unity and Pico's recent restructuring. If you are hiring, please reach out.

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Taqtile Manifest to Support Microsoft’s Mixed Reality Toolkit

XR Today - Mixed Reality tag

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.