The Ghost Howls

MARCH 1, 2024

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

Trends 433

Trends Apple Google Unity 433

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

Samsung 318

Samsung Google Magic Leap Microsoft 318

Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

Samsung 128

Samsung Google Apple Hardware 128

The Ghost Howls

FEBRUARY 12, 2019

Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV.

Augmented Reality 294

Augmented Reality Japan AR Magic Leap 294

The Ghost Howls

APRIL 1, 2024

RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later. I asked my sources what “Cyberspace” means and what is the difference with the other terms and I’ve been told that here Valve is using a strategy similar to the one by Apple.

Apple 429

Apple Leap Motion Controllers Virtual Reality 429

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Header image by Google). What about yours?

Microsoft 324

Microsoft Google AR Virtual World 324

The Ghost Howls

MARCH 10, 2024

I started working in VR in 2014, and if you asked me what the XR landscape could have been in 2024 , I would have totally missed the predictions. Yes, we knew about Google’s Deepmind, yes we all got the news about the OpenAI foundation, but when ChatGPT came out, the tech world was shaken by surprise. And our field, too.

Trends 389

Trends Technology AR Apple 389