The Ghost Howls

MARCH 1, 2024

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

Trends 433

Trends Apple Google Unity 433

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. That’s fantastic news for all Unity XR developers!

Samsung 318

Samsung Google Magic Leap Microsoft 318

Upload VR

JANUARY 29, 2024

Its strategy is more akin to wanting to be a second Apple than what Google did with Android. Google is building an 'Android XR' platform to power Samsung's upcoming headset. And while Samsung may have a period of exclusivity, that almost certainly ( and reportedly ) won't last forever.

Samsung 130

Samsung Google Apple Hardware 130

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

Magic Leap 96

Magic Leap Microsoft Hardware AR 96

The Ghost Howls

JANUARY 24, 2022

The product is still being built, and the expected release date is 2024. I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed. Samsung Exynos 2200 introduces ray tracing on mobile. A little tool that can help many VR devs that use Mac.

Microsoft 324

Microsoft Google AR Virtual World 324