The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). 2021 is going to be an interesting year for AR. In this sense, 2021 will be a very important year, because we’ll start seeing how the mainstream is interested in wearing electronic glasses on their face.

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The Ghost Howls

JANUARY 20, 2021

The global pandemic has changed the rules for everything, and the situation is so confusing and so rapidly evolving that any prediction for 2021 is completely unreliable, too. 2021 won’t be the year of VR. Well, let’s be honest, this won’t happen in 2021, either.

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ARVR

APRIL 5, 2021

This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Enterprise AR: 7 real-world use cases for 2021 Warming Up Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses.

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ARVR

MARCH 22, 2022

Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers.

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Digital Trends

OCTOBER 26, 2021

Amazon Black Friday deals are in full swing and we've picked out some highlights including 65-inch QLED 4K TVs and MacBook Airs.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more!

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AR Insider

MARCH 16, 2021

This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. Spatial Computing: 2020 Lessons, 2021 Outlook. If Google is the spatial web’s knowledge layer, Facebook could be its social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer.

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Tech Trends VR

MAY 2, 2018

The Brazilian-born inventor gets recognition for his groundbreaking work with the Microsoft Hololens. The HoloLens incorporates several patent-protected Microsoft inventions, including Kipman’s motion sensors initially brought to market for the Xbox Kinect video game controller. billion in 2016.

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ARVR

MARCH 24, 2021

This is the topic of ARtillery’s recent report, Spatial Computing: 2020 Lessons, 2021 Outlook. The Best VR Events and Concerts Planned for 2021 The Plurality One implication from Google’s many data sources is that there won’t just be one AR cloud. Apple will be a hardware powerhouse for the physical touchpoint.

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XR Today - Augmented Reality tag

MARCH 6, 2023

With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit. Additionally, Apple followed suit by redirecting efforts to their long-awaited, premium-tier MR headset and subsequent mid-range consumer MR device.

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Bernard Marr

AUGUST 22, 2022

Satya Nadella , Microsoft MSFT -1.4%. Microsoft’s CEO understands that the metaverse concept will impact every part of the way we do business. Matthew Ball , Author, formerly Amazon AMZN -2.9%. Here we are in 2021 and all our devices are still built around apps, not people. Eric Schmidt , Google.

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The Ghost Howls

OCTOBER 4, 2021

The company has set up a virtual event on the platform ENGAGE (of which HTC is an investor) for October, 14th 2021 at 8 am PDT. The headset is going to launch in December 2021 in three Asian markets for an undisclosed price, which is said to be anyway much lower than the one of Nreal Light. Apple Maps are going AR.

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The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it.

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GizModo VR

FEBRUARY 11, 2022

2021 was a bad PR year for Big Tech. Lawmakers , advocates, and scholars filled pages of books and held hours of hearing exalting what they viewed as an industry being strangled by a handful of players using anti-competitive practices to solidify their position as kings. Ironically, those exact same tactics were… Read more.

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XR Today - Mixed Reality tag

APRIL 27, 2023

Companies such as Alphabet, Microsoft, NVIDIA, Amazon, Apple, and Tesla also reported a rise in earnings following their respective layoffs. Meta lost over $20 billion USD after it rebranded from Facebook to Meta Platforms at its Connect Event in October 2021.

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GizModo VR

APRIL 7, 2021

Wednesday’s Best Deals | Kinja Deals Read more.

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The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

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The Ghost Howls

MARCH 2, 2020

Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). Microsoft has released more specifications for its upcoming XBOX Series X, and from these data is clearly possible to see that it will be compatible with VR headsets. Developers continue to have fun with Oculus Quest hands tracking!

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The Ghost Howls

FEBRUARY 7, 2022

Meta’s earnings report for 2021 has both lights and shadows. We were all waiting for it, and then it finally arrived: Meta has finally released its earning reports for 2021, and for the first time it treated its Reality Labs division as a separate entity, so we know how well it is performing. Top news of the week. Image by Meta).

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EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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The Ghost Howls

MAY 17, 2021

Oculus Quest 2 has disappeared from all Amazon EU websites. Kudos to Shachar Weis for discovering this: he told me about this news, and I have verified that it has disappeared completely from Amazon Italy and Amazon France, while some Redditors confirmed that the same holds for Amazon UK. This could be The Unity Cube 2.0.

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The Ghost Howls

MARCH 1, 2021

They “will incorporate some of the key features found in the DualSense wireless controller, along with a focus on great ergonomics”; There will be a “new generation” of games and experiences for it; It is still under development and won’t launch in 2021. MWC Shanghai 2021 showcased some XR technologies. More info (Qualcomm AR Viewer?—?Road

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B was a lot of money?). Some reviews of VR hardware.

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XR Today - Augmented Reality tag

AUGUST 2, 2023

percent from 2021 to 2028. We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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Upload VR

OCTOBER 13, 2022

Of course, platform-building tech giants don’t have a great track record in gaming, with Google’s Stadia effort shutting down, Apple disappointing gamers for decades, and forgettable efforts from Amazon. Meta also renewed partnerships with some key platforms this week.

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Building the Metaverse

NOVEMBER 22, 2021

Amazon, Netflix, Google) were built on this ecosystem, or benefitted from expanding into it (Microsoft, Apple). Twitter thread on Balaji Srinivasan’s November 2021 interview with Tim Ferris covers some key concepts of decentralization, blockchain, computable property, etc.

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GizModo VR

DECEMBER 31, 2021

We review a lot of gadgets here at Gizmodo, and honestly, many of them are good. We detailed our favorites here. But we also see a lot of really bad products—some are just plain bad, while others are capable and well-designed but fatally flawed in one way or another (usually when it comes to privacy). Still others… Read more.

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XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware.

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XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware.

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XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app -- which is a very popular request we hear -- you've either got to write to Google Sceneform or Apple's ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple's very tightly coupled to the hardware. Microsoft's got a great product around it.

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The Ghost Howls

FEBRUARY 8, 2021

And the result is that, according to SuperData , in Q4 2021 the Quest has sold 3x units than all the other headsets combined. Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better.

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The Ghost Howls

DECEMBER 13, 2021

Microsoft and Samsung may be partnering for an AR device. According to Korean media, Samsung Electronics is working with Microsoft on a new augmented/mixed reality project “involving HoloLens”. Apple is entering the XR field, and Facebook is currently dominating the VR market. Apple headset may be very lightweight.

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The Ghost Howls

JANUARY 23, 2020

A worker wearing HoloLens 2 (Image by Microsoft). Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. Let me be very honest: I’m not expecting that much from this year in augmented reality.

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The Ghost Howls

MAY 24, 2021

In the end, it has not been Apple or Facebook, but Snap to make its first move in the AR glasses space. Quest 2 recalled from Amazon EU for skin irritation issue. Facebook is working with Amazon to solve all the bureaucratic stuff and we hope that sales can start again soon. Shipping should come as early as August 2021.

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The Ghost Howls

JANUARY 25, 2022

This is not a tweet, it is a #metaverse message… #VirtualReality #VR #AR pic.twitter.com/f9aDJ2mbc3 — TonyVT SkarredGhost (@SkarredGhost) July 25, 2021. If it manages to enter the European market, it means that Meta can sell many millions of headsets more than in 2021. It will also be a defensive move against Apple.

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The Ghost Howls

SEPTEMBER 20, 2020

Upload hypothesizes that maybe a 2-year partnership with Lenovo forces them to do so until May 2021. Facebook is going to launch a pair of smartglasses in 2021. This long partnership will start with the first product, that will be shipped in 2021: a pair of fashionable smart glasses under the Ray-Ban brand.

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