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How Will Immersive Tech Transform Entertainment?

AR Insider

In 2018 it was revealed that Netflix markets the same shows differently inside their app, changing show graphics based on users’ tastes. Today, we can have impactful media experiences everywhere, including immersive technologies like augmented and virtual reality. The post How Will Immersive Tech Transform Entertainment?

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E3 2018 Roundup ? Sony?s Positioning of VR, New PSVR Titles Hands-on, Ready at Dawn Interview & More

Road to VR

Following the wave of pre-show announcements and conferences , here’s a final roundup of all our E3 2018 coverage. Image courtesy Sony Japan Studio. Image courtesy Sony Japan Studio. Our hands-on time at E3 2018 left us impressed and wanting more; the title launches exclusively on PSVR in the Fall.

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Facebook’s Customer Base Spells Success For The Oculus Quest

VRScout

Though I would love to let my birthday piggyback on that accomplishment, credit actually goes to Facebook-owned Oculus, which launched its Oculus Quest and Oculus Rift S headsets on that day. Having participated in a VR tournament using this cutting-edge headset, I can honestly say that Oculus’ hard work is apparent.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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Sony Drops PlayStation VR Price by $100, Bundles Now Starting at $300

Road to VR

Sony has announced a $100 price drop to their PlayStation VR headset across the board. Bringing prices that haven’t been seen since temporary sales during 2017’s holiday shopping period, Sony is permanently slashing prices on the PlayStation VR, making it more accessible than ever.

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Report: VR and AR Device Market to hit $1.8 billion in 2018

Tech Trends VR

Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption. The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device.

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E3 Spotlight: Microsoft Aims For A VR Sweet Spot In 2018

UploadVR Between Realities podcast

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest.

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