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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Sony announced a new addition to its growing lineup of Spatial Reality Displays. There are even practical use cases for modern retail spaces, as pictured below. In terms of SDKs, the device is compatible with Unity and Unreal Engine and supports development using Open GL and DirectX11/12 (Open XR coming later this year).

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The XR Week Peek (2023.06.26): Quest 3 page appears on Best Buy, Vision Pro SDK released, and more!

The Ghost Howls

In the beginning, we thought it was an early leak, but actually, it is not: the retail store has already published the official page about the headset. But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back. Four Myths About AR Advertising.

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How Inworld AI Is Populating the Metaverse

ARPost

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

The console is now available for purchase at the most popular online and offline retailers. Some people sustained that sales have not been great because the console wasn’t available from retailers, yet. All without leaving your editor.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. We used Spatial as our platform and pushed their Unity SDK to the extreme to yield the most visually stunning and immersive space built on the platform. How will XR grow and expand for retail and FMCG?

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. Unity changes how it handles XR Plugins.

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