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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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How Inworld AI Is Populating the Metaverse

ARPost

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back. Four Myths About AR Advertising.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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The Best Photogrammetry Solutions in 2023

XR Today - Mixed Reality tag

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. Sony is also empowering the emerging industry 4.0

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VR + AR = XR??? The Future of the Metaverse from AR to VR! Guest - JASON YIM

Full Dive Gaming

From major consumer activations to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what’s possible across entertainment, sports, retail and the enterprise as companies get into the Metaverse. Each week, we release NEW EPISODES on all Your Favorite major platforms: Spotify, Apple, Google.

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Igloo Vision Stirs XR World With London Open House Demo

XR Today - Mixed Reality tag

People can also view YouTube 360 videos, Google Street View, as well as the enterprise’s bespoke 360 web browser. Additionally, the room incorporates a Lenovo ThinkSmart Teams Room device, Crystal Vox Loqui 1 Speakers, a Sennheiser TeamConnect Ceiling mic, and a Sony digital camera.