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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies. It will also offer a showstopping performance from critically acclaimed fusion band Phony Ppl, using a host of emerging technologies.

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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

After the conclusion of the Creativity Conference , many experts from across the immersive technology landscape have continued to share their insights on the future of the industrial metaverse. XR Today: What can you tell us about the role of immersive technologies in the development of the BIM industry?

Industry 120
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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. The first augmented scene converts the bottle into a model of the actual Jack Daniels distillery located in Lynchburg, Tennessee.

Tennessee 347
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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. With its technology partner, Be Pro Be Proud is debuting a mobile tour which gives students access to multiple VR training scenarios that cover a range of skilled professions.

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The Top Five Retail Technology Trends In 2023

Bernard Marr

The economic outlook for much of the world looks set to be a rocky path over the next year, and retail has traditionally been among the first industries to feel the bumps in the road. Leverage the power and potential of technology to provide customers with new and exciting ways to browse, buy and save. The answer?

Retail 40
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Y-12 National Security Complex and HaptX partner to advance U.S. Government training missions

HaptX

14, 2023, HaptX announced a Memorandum of Understanding with Consolidated Nuclear Security (CNS), to collaboratively advance virtual reality technology and speed its use to support U.S. Groundbreaking glovebox training application leverages virtual reality and multi-user haptics On Sept. Government training missions. Bechtel National, Inc.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

O’Neal is set to post the promotion on his Instagram account on Friday, 10 February, revealing the world-first AR experience with technologies from tech partner VideoBomb. The two Bitcoin holders exchanged 10,000 bitcoins for two large Papa Johns Pizzas, sparking a historic surge in interest in Web3 and blockchain technologies.

AR 73