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Big XR News from Meta, Microsoft, and Magic Leap

XR Today - Big XR News tag

In the XR world, these Q1 reports give great insight into the success, failure, and goals of many immersive firms looking to leverage the emerging and unpredictable marketplace. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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Big News from XR Awards, Microsoft, Meta, and Sony

XR Today - Big XR News tag

The metaverse is dead, and we have killed it , says XR Today’s Demond Cureton, who, this week, expressed concern over the way popular media is covering the immersive space. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions.

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The Next Frontier of XR Hardware

ARPost

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. What Is Everyone Working On?

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. However, the foundation is being laid by various immersive industry firms, and with new devices coming left and right, 2024 will remain eventful. Apple Vision Pro Debuts in US Stores The Vision Pro is out today.