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Big XR News from Qualcomm, Meta, Microsoft, and Sony

XR Today - Mixed Reality tag

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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The XR Week Peek (2021.08.02): Facebook creates Metaverse group and prepares to launch its smartglasses, and more!

The Ghost Howls

If I had known people could like it, I would have not made it in 5 minutes with Microsoft Word, lol. The group is composed of executives that come from different teams within the company because the metaverse should be the transformation of the whole Facebook in an immersive setting. Sony has sold 10M PS5 worldwide.

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The XR Week Peek (2021.06.21): Facebook experiments with VR ads, PSVR 2 to come at the end of 2022, and more!

The Ghost Howls

It is an advertisement company, and we all knew since the beginning that it went to VR with the idea of profiling people and propose them immersive ads. Image by Sony Interactive Entertainment). This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Some XR fun.

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The XR Week Peek (2021.03.01): Sony confirms PSVR 2, Facebook teases Quest 2 Pro, and more!

The Ghost Howls

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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PlayStation VR2 Review: Next-Generation VR Gaming For PS5

Upload VR

At a time when modern VR was finding its feet, Sony championed the potential of console-based virtual reality with PlayStation VR on PS4, housing an impressive library of exclusive games like WipeOut: Omega Collection , Astro Bot: Rescue Mission and Blood & Truth. Sony remains the only console manufacturer committed to VR at this level.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch VR

Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. But not everyone agrees — particularly those who hope to build a business out of VR retail.

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