XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. At the same time, Google offers access to convenient and easy-to-use AR development tools, for creators who want to build unique artistic experiences within the Android platform.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off.

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UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

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The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard? Facebook Enables Native 360 Photos.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Maureen Fan, CEO, Baobab Studios.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper. Learn more.

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UploadVR Between Realities podcast

NOVEMBER 29, 2016

We discuss the future of 3D modeling, how Sketchfab sees VR developing, and some of the strategy he used to bring his startup to success. Microsoft Hololens. Do you see Google Project Tango as a big part of the company’s future? We support everything you would expect when you are using an advanced tool like 3DS Max or Unity.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. It could have been a prospective student tour at Arizona State University. Oh, do I miss that!

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. It could have been a prospective student tour at Arizona State University. Oh, do I miss that!

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AR Chicago Augmented Reality Training 78

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4. Google AR apps.

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AR Magic Leap Oculus Virtual Reality 161

XR for Business Podcast

OCTOBER 2, 2019

So Microsoft, as you know, we support ARKit- and ARCore-enabled devices. Microsoft launched their Azure Spatial Anchors, we could support Azure Spatial Anchors as well, and take their augmented reality to the next level. He used to work on Google Earth. Like very, very unexpected use cases sometimes. Yes, exactly.

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XR for Business Podcast

OCTOBER 2, 2019

So Microsoft, as you know, we support ARKit- and ARCore-enabled devices. Microsoft launched their Azure Spatial Anchors, we could support Azure Spatial Anchors as well, and take their augmented reality to the next level. He used to work on Google Earth. Like very, very unexpected use cases sometimes. Yes, exactly.

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AR Augmented Reality Technology Google 78

The Ghost Howls

MAY 30, 2022

More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). It is a terrible moment for tech companies: after Meta and Unity, also Snap stock has lost -30% of its value after the CEO has announced that the company won’t be able to reach its estimated earnings goals. Other news. Learn more. Learn more.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. It could have been a prospective student tour at Arizona State University. Oh, do I miss that!

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XR for Business Podcast

OCTOBER 2, 2019

And things like Microsoft introducing-- or announcing the world of Minecraft and augmented reality, meaning anywhere in the world, you can start building Minecraft blocks and it will stay there, positionally tracked, so the next person that comes along and-- basically what you're doing is that level, but made for industry and enterprise.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. 2022 could be the key year for XR.

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XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Austin: Thank you for having me, excited to be here.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Image by Microsoft). What about yours?

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The Ghost Howls

NOVEMBER 2, 2020

In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime. More info (Using Google Translate).

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Cats and VR

JUNE 6, 2017

The game will put a lot of focus on intra team and same element synergies that will allow the player to create intricate combos and strategies. The team is currently looking for funding to finish the full game.

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XROM

NOVEMBER 27, 2021

The company in September also teamed up with a maker of office phone booths to create a videoconferencing pod for offices, as part of its strategy to remain relevant even as workers move to offices. Zoom has announced a partnership with Facebook’s #Oculus that will let users meet in virtual reality.

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Cats and VR

MAY 1, 2017

The tactical strategy game, which combines elements of board games, collectible card games, and digital games, has been reimagined for VR and set inside a deep space game arena. Built in Unity , the title has added a new single-player AI mode and supports multiplayer matches.

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XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. So is, I think, Microsoft with Hololens.

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XR for Business Podcast

JANUARY 20, 2020

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. So is, I think, Microsoft with Hololens.

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XR for Business Podcast

JANUARY 20, 2020

So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. Maybe I guess the Unity asset store would be the same. So is, I think, Microsoft with Hololens.

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XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

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XR for Business Podcast

AUGUST 5, 2019

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.

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XR for Business Podcast

JUNE 24, 2019

So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So that was a problem that, in the past, could only be solved with expensive depth cameras or Google Street View-style cars, or take a thousand photos and wait a day for it all to be processed.

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