XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meta has not yet confirmed 8K streaming on its Quest portfolio.

Microsoft 65

Microsoft Apple Education Training 65

ARVR

MARCH 4, 2021

© Poly by Google Augmented reality (AR ) technology is a unique tool empowering restaurants, delivery services, and other vendors in the food service industry. Visualize Menu Items The food service industry can leverage AR by offering consumers a menu that comes to life when scanned with their smartphones. © Ronen Horovitz.

Augmented Reality 208

Augmented Reality Industry AR Training 208

Road to VR

AUGUST 27, 2017

Microsoft’s HoloLens already has a physical input device, the HoloLens Clicker, but in a recently published patent, we may be getting a peek into what the company was initially planning before they decided to include each HoloLens with the tiny 3DoF device. image courtesy Microsoft. image courtesy Microsoft.

Augmented Reality 221

Augmented Reality Microsoft Controllers Google 221

ARVR

JUNE 14, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Microsoft. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. But it’s not alone.

Microsoft 130

Microsoft AR Real Estate Architecture 130

AR Insider

JANUARY 25, 2021

Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Not a good sign.

Apple 289

Apple Google Las Vegas Tourism 289

Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

Google 214

Google Magic Leap AR Hardware 214

ARPost

JULY 16, 2019

The Healthcare Industry, VR, and AR. The interviewees discuss how they bring AR and VR tech into the healthcare industry. The wireless consumer and enterprise VR headsets are now available and are a major breakthrough product for all industries. See Also: Virtual Reality in Senior Care Communities: What Are the Benefits?

Healthcare 224

Healthcare Industry AR San Francisco 224

XR Today - Mixed Reality tag

JANUARY 5, 2024

2024 is on, and the XR industry never sleeps. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

Microsoft 64

Microsoft Sony Samsung Immersion 64

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

Microsoft 251

Microsoft Magic Leap AR Groups 251

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

With much said about the headset and hype at an all-time high, the fallout of such a monumental device release could create shockwaves across the industry, bringing many fresh eyes and investments to the space. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon.

Microsoft 63

Microsoft Apple Zeiss Magic Leap 63

The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. Microsoft IVAS program is not doing great. More info (Quest 2 new parental controls?—?Road Upload VR). Other news.

Tools 296

Tools Google Controllers Virtual Reality 296

VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

AR 519

AR Magic Leap Microsoft HTC 519

Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

Microsoft 235

Microsoft Data Trends Machine Learning 235

UploadVR Between Realities podcast

MARCH 14, 2017

We reported on the announcement and broke down a bit of why this standard was something for the VR industry and community to get excited about, but we also got the chance to speak with Khronos Group president Neil Trevett to get some questions answered. ” Will Microsoft Join The Effort? OpenXR’s First Task.

Groups 261

Groups Microsoft Augmented Reality Industry 261

XR Today - Augmented Reality tag

MAY 29, 2023

AI is, without question, a powerful force within the technology industry. OpenAI, the firm behind ChatGPT, now operates partially under Microsoft, bringing a mass wave of developmental resources to the conversational AI space – especially for enterprises with the rise of CoPilot. What is Google’s Project Starline?

Google 82

Google Immersion Conference Technology 82

XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Arcturus’s Dimension Studio Arcturus will also provide licence and expertise support for studios seeking to partner with Microsoft’s MRCS network.

Microsoft 79

Microsoft Los Angeles Motion Capture Immersion 79

Road to VR

MARCH 12, 2024

To boot, myMako is very much the sort of thing that could have launched on any number of XR headsets—Magic Leap (1 or 2), Microsoft HoloLens (1 or 2), or any VR headset for that matter, as it basically presents surgeons with 3D images obtained from computer tomography (CT) based scans. And that’s in spite of its $3,500 price tag.

Magic Leap 227

Magic Leap Apple Microsoft Augmented Reality 227

UploadVR Between Realities podcast

FEBRUARY 13, 2017

Showing off what Microsoft’s HoloLens mixed reality can do is difficult without actually putting it on someone’s head, but the company’s new camera hack is providing a helping hand. Fear not; Microsoft has an in-depth guide to assembling the rig, complete with the nuts and bolts you’ll need.

Microsoft 227

Microsoft Filming Conference AR 227

Bernard Marr

FEBRUARY 13, 2023

Microsoft, which is reported to have laid off around 10,000 employees, practically simultaneously announced that it plans to invest $10 billion in OpenAI, the creators of the viral application ChatGPT. Likewise, Google's parent company Alphabet announced plans to reduce its global headcount by 12,000 – a cut of around six percent.

Microsoft 52

Microsoft Amazon Google Data 52

XR Today - Mixed Reality tag

OCTOBER 24, 2022

Along with the efforts of multinational firms, leadership has begun rallying enthusiasts and seasoned professionals in the sector to discuss the future of the immersive tech industry. Guests speaking at the event included Alexander Karim, Metaverse Lead at Microsoft UK , and Sean M Tracey, Chief Technology Officer of KadVR.

Microsoft 79

Microsoft Education Hardware Immersion 79

VRScout

OCTOBER 12, 2022

In honor of the company’s 20th anniversary and its general success in the gaming and VR industries, Schell has announced that it is giving away $20,000 in donations to 10 nonprofit organizations that serve the games industry or the city of Pittsburgh. Jesse Schell founded Schell Games in Pittsburgh in 2002.

Gaming 404

Gaming Industry Conference Virtual Reality 404

ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.

Software 404

Software Retail Augmented Reality Microsoft 404

Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. I also compare and contrast the recent AR announcements from Apple, Google, Microsoft, and Facebook in my wrap-up.

Google 182

Google AR Machine Learning Microsoft 182

ARPost

AUGUST 10, 2022

In a recent tweet by the POTUS, Biden said that “the future of the microchip industry is going to be ‘Made in America.’” The CHIPS and Science Act aims to enhance future industries. As the chip shortage continues, this law will support developers’ ongoing projects and advance the industry,” added Hyman.

DC 371

DC Washington Industry Technology 371

XR Today - Virtual Reality

JUNE 9, 2022

In the construction industry, professionals can work together on digital twins of schematics, blueprints, and products in a shared VR world. Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. The company could even be the organization behind the new era of “Metawork”.

Magic Leap 191

Magic Leap Unity Microsoft Tools 191

VRScout

JANUARY 22, 2022

By 2024, we could be looking at a roughly $300 billion industry. Apple has already stated that it plans on replacing its lineup of iPhone devices with dedicated AR and VR headsets within the next 10 years, pointing towards a dramatic shift within the smartphone industry. Samsung Galaxy Fold / Image Credit: Samsung.

Samsung 454

Samsung AR Apple California 454

UploadVR Between Realities podcast

FEBRUARY 11, 2017

Not just headsets, but the development, sale and distribution of content, and how they believe those processes will most benefit both themselves and the industry. Google wants to essentially create the Android of VR by building on top of that exact operating system.

Sony 100

Sony Microsoft Google Oculus 100

UploadVR Between Realities podcast

MAY 17, 2017

Looks like the rumors are true; Google just announced it’s working on its very own standalone VR headsets at its I/O conference. Google’s VP of VR Clay Bavor introduced this new initiative towards the end of the conference. Google also confirmed it’s working on a standalone headset with HTC and another with Lenovo.

Google 220

Google HTC Conference Microsoft 220

XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

Google 84

Google Ireland Unity United States 84

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 407

Trends Apple Google Unity 407

XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. Although, despite a challenging period, the industry may face an upturn following the recent general success of the industry’s most influential players.

Microsoft 55

Microsoft Healthcare Industry Hardware 55

Upload VR

APRIL 22, 2024

Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding. Google Tried To Get Meta To Switch To Its XR OS Google reportedly asked Meta to partner and “contribute to” its upcoming XR operating system, but Meta said no. And if so will it be Meta, or Google?

Software 140

Software Google Hardware Exercises 140

ARPost

NOVEMBER 11, 2022

It was also an explosive opportunity for the immersive tech industry with many promoting the metaverse as the new office water cooler. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Remote work was already trending upward before the pandemic. That has to do with trust.

Survey 441

Survey Immersion Magic Leap Technology 441

XR Today - Big XR News tag

JANUARY 23, 2023

The penultimate week of January has, yet again, shaken up the extended reality (XR) industry. Despite a promising couple of weeks following CES 2023, the year appears to continue last year’s trend of poor stock performance and numerous layoffs across the technology industry.

Government 70

Government Google South Korea Machine Learning 70

Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

Microsoft 52

Microsoft Samsung Sony HTC 52

Road to VR

OCTOBER 28, 2017

I had a chance to catch up with Blau at Google I/O on May 17th, 2017 where we talk about the state of the VR & AR industries and what some of the potential catalysts for consumer adoption might be. The post Gartner’s Brian Blau on the State of the VR & AR Industries appeared first on Road to VR.

Industry 195

Industry AR Apple Virtual Reality 195

XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

Unity 167

Unity Microsoft Google Apple 167