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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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Spatial Beats: Facebook, Snap & TikTok

AR Insider

XR Training & Gaming Startup Touts $5.2M Venice VR Expanded, the VR section of the Venice Film Festival, opens to the public online on Tuesday, September 1st, and will run through the 19th of September. The studio says it’s going to use the dough to launch more games like its debut title ForeVR Bowl on more platforms.

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8 Insightful XR Travel Case Studies to Read in 2022

XR Today - Mixed Reality tag

The solution involved creating a 3D, configurable version of the incredible Arksen 85 yacht, powered by Unity. The Lumo company , a new train service running on the East Coast of the UK, took advantage of Lumo’s technology to grab the attention of their target audience. Microsoft and Leipziger Verkehrsbetriebe.

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VRLA’s John Root on AR, Privacy, & eSports in VR

Road to VR

I had a chance to walk the showroom floor of VRLA 2017 with Root where he took me on a guided tour through the history of VRLA, his thoughts on AR, using VR for film production, the future of privacy in AR/VR, as well as why he is interested in seeing where eSports in VR is headed. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. This is overly important for training sessions where posture is important.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Learning and training have probably become the biggest use case across industries. Their partnership with Unity will get them there quickly.

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A Florida university is making Quidditch a (virtual) realityI.

AllThingsVR

A Florida university is making Quidditch a (virtual) reality I hold in my hands what looks and feels like a wand from a Harry Potter film. Already, this blended approach is being embraced by industry players like Microsoft. “We As with Hogwarts wizards, training AR/VR wizards is a complicated business. Read more here.

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