XR Today - Virtual Reality

NOVEMBER 17, 2022

For example, brands like Nike have dived head-first into Metaverse and Web3 technology. Although primary, extended reality (XR) firms like Meta face ongoing hurdles with their refocused Metvaerse and immersive hardware ambitions. Some firms like Magic Leap accused Nreal of stealing technology by Magic Leap in a now thrown-out case.

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XR Today - Mixed Reality tag

JUNE 8, 2023

” He added that further use cases like workflow instruction and remote assistance were driving mass adoption of immersive technologies across enterprises. ” Mobilising the Industry for Immersive Solutions Companies mentioned in the industrial XR space included immersive firms StriVR, Pixo, ARuVR, Taqtile, and many others.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. My friend Giambattista De Giorgis has published a book about learning how to develop AR/VR applications in Unity.

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The Ghost Howls

JULY 22, 2021

The Worlds are built on various platforms — everything from VR and Unity, to browser-based spatial video chat and Zoom. Some Worlds are more visually stimulating and immersive, other Worlds are about connecting socially with other people. No, it is not Magic Leap’s while. The Ocean inside the Infinite Playa world.

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XR Today - Augmented Reality tag

MARCH 29, 2023

For example, market research from Precedence Research found that the global XR market stood at $35.14 Doctors can leverage the technology to access detailed scans of patients in real-time with Magic Leap, HoloLens 2, and other headsets. Many immersive education applications now exist on the market. billion USD in 2022.

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ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Upload VR

NOVEMBER 2, 2023

Media, investors and many others gathered to see how Psychic's technology reimagined the competitive sport of air racing into a hybrid immersive format that saw digital planes race over the skies of Shibuya on VR and AR devices.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. Following the event, several global executives from the immersive tech industry weighed in on the device. Brian Meaney , Head of Product, Alteon.io

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XR Today - Mixed Reality tag

JUNE 1, 2023

Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies. ” However, AI was a “good thing for XR and accelerates XR,” he added, noting examples of how AI could instantly generate content across immersive technologies.

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The Ghost Howls

MARCH 26, 2018

Magic Leap releases its SDK. We still haven’t seen a Magic Leap device , but at least now we can see its SDK. The Florida company has released during the GDC the Lumin SDK, that is the development kit that has to be used to develop for LuminOS, the custom operating system of the Magic Leap device.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

If Apple successfully leverages its product ecosystem alongside its new MR headset, the firm could be in a unique position to offer an immersive device with a launch-ready lineup of compatible and familiar software and hardware – that users may already own – that could push usability and adoption rates. XR Comes to iOS!

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The Ghost Howls

DECEMBER 28, 2018

Officially he is a VR angel investor, but he is much more than this: he is also an immersive technologies enthusiast and an influencer that can really foster healthy debates about the main questions that we all have around these technologies. The original idea of Virtualitics is to immerse yourself within the data.

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The Ghost Howls

OCTOBER 26, 2020

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities.

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now. What about Magic Leap ?

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

After trying a multitude of different VR solutions, Sellen Construction turned to Varjo and their immersive virtual reality headsets. Unity and DPR Construction. Magic Leap and VIM AEC. One of the earlier examples of a company in the AEC space embracing the potential of mixed reality comes from PCL Construction.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. I call them the “Incarnations”.

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The Ghost Howls

NOVEMBER 2, 2020

Especially the DualSense is an amazing piece of tech, with very stable IMUs and haptic sensations that increase a lot the “immersion” in the games : they can provide you the sensation of resistance, of textures of materials, of movements. Then why Magic Leap hasn’t delivered a solid product with 2B?)

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ARPost

JUNE 6, 2023

Zappar’s Zapbox , DigiLens’ ARGO , Sony’s PlayStation VR 2 , the Magic Leap 2 , XREAL (previously Nreal) Air , and the Varjo XR 3 Focal Edition were all in the running, but the prize went to the HTC VIVE XR Elite. We’re just so happy. The award went to Verizon for The Future of Training , an XR upskilling program.

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VRScout

NOVEMBER 10, 2019

This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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XR Today - Mixed Reality tag

AUGUST 8, 2023

Re)introducing CloudXR With the latest iteration of CloudXR , major businesses can integrate their immersive workflows on standalone headsets. NVIDIA will empower enterprises with device-agnostic immersive environments through its cloud computing technologies.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

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The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

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XR for Business Podcast

JULY 8, 2019

But for real-time spatial computing technologies — like XR, for example — that just won’t cut it, especially when it could mean life or death. But let’s dig into what an actual example, of why you would need to map out the world in real-time like that. Welcome to the show, Terry. Terry: Thanks, Alan.

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XR for Business Podcast

JULY 8, 2019

But for real-time spatial computing technologies — like XR, for example — that just won’t cut it, especially when it could mean life or death. It is with great honor that I welcome Director of Immersive Technology at Deutsche Telekom, and founding member of the Open AR Cloud, Mr. Terry Schuster. Terry: Thanks, Alan.

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XR for Business Podcast

JANUARY 10, 2020

The latest thing is obviously immersive technologies, but I found that they valued my time and it didn’t feel like work. So, for example, there’s an app called Bose Radar. Alan: I don’t know if you’ve tried to Magic Leap. It really actually hasn’t stopped. Alan: Isn’t that awesome?

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XR for Business Podcast

JANUARY 10, 2020

The latest thing is obviously immersive technologies, but I found that they valued my time and it didn’t feel like work. So, for example, there’s an app called Bose Radar. Alan: I don’t know if you’ve tried to Magic Leap. It really actually hasn’t stopped. Alan: Isn’t that awesome?

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XR Today - Mixed Reality tag

MAY 24, 2023

Don’t forget to catch the XR Awards on 25 May, 2023, where we celebrate the victories of the global immersive industry. Meta has even begun collaborating with massive automakers like the BMW Group to compete with Magic Leap, Microsoft HoloLens 2, and HTC VIVE Flow headsets. Register and sign up for updates at our website.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. So, for example, let's take the raid on Osama bin Laden, for example.

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XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. And so we got-- our main first break as Extality was leveraging some of our game connections and things like that, to get close to Magic Leap. So, for example, let's take the raid on Osama bin Laden, for example.

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XR for Business Podcast

JANUARY 10, 2020

The latest thing is obviously immersive technologies, but I found that they valued my time and it didn't feel like work. So, for example, there's an app called Bose Radar. Alan: I don't know if you've tried to Magic Leap. It really actually hasn't stopped. It's just sort of morphed towards different things. Michael: Yeah.

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XR for Business Podcast

APRIL 7, 2020

Was this something that-- in both, in the Quantas example of XR training and the retail Sprint training. So, yes, we really accommodate people knowing that the value-- a lot of this, Alan, comes back to what are-- what problems are you solving with immersive training? You've seen Magic Leap pivot to enterprises.

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XR for Business Podcast

APRIL 7, 2020

Was this something that-- in both, in the Quantas example of XR training and the retail Sprint training. So, yes, we really accommodate people knowing that the value-- a lot of this, Alan, comes back to what are-- what problems are you solving with immersive training? You've seen Magic Leap pivot to enterprises.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

The Immerse Global Summit (IGS) 2022 took place in Miami 5 to 7 December, and concluded its final days in the sunny backdrop of Miami Beach’s historic Fontainebleu Hotel. Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training.

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XR for Business Podcast

AUGUST 21, 2019

Alan: Today’s guest is Austin McCasland, a designer and developer in immersive computing. Alan: Let’s give an example. For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. That example follows through to these physical products as well.

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