The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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Magic Leap Virtual World Ukraine Augmented Reality 320

The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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Apple Oculus China Magic Leap 527

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

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Magic Leap AR Microsoft Apple 156

The Ghost Howls

SEPTEMBER 24, 2019

So, I opened a chain of retail computer stores in the 90s, I ran a fairly large chain in Oregon with five computer stores and then in 2000 I started working in Silicon Valley doing electronics and engineering… and eventually, I got into doing consumer products. Tilt Five glasses and controller, on the board (Image by Tilt Five).

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AR Augmented Reality Magic Leap Gaming 340

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

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AR Magic Leap Unity Augmented Reality 60

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition. Arash: Yeah.

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Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition. Arash: Yeah.

Gaming 78

Gaming Magic Leap Industry Retail 78

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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AR Examples Data Head Mounted Display 382

XR for Business Podcast

APRIL 21, 2020

But soon, Arash Keshmirian saw the writing on the wall that XR’s current usefulness was better-suited to the worlds of industry, retail, and journalism. We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. Arash and Alan discuss how he made that transition. Arash: Yeah.

Gaming 60

Gaming Magic Leap Industry Retail 60

XR for Business Podcast

JULY 8, 2019

FedEx, I think, had two flights which had crashed due to a cockpit filled with smoke conditions that prevented the pilots from being able to properly control the plane. Think of retail, for example, where everything’s moving around. Alan: The 1000 Realities team is doing some amazing stuff. Terry: Right.

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AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

FedEx, I think, had two flights which had crashed due to a cockpit filled with smoke conditions that prevented the pilots from being able to properly control the plane. Think of retail, for example, where everything’s moving around. Alan: The 1000 Realities team is doing some amazing stuff. Terry: Right.

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AR Magic Leap Technology Software 78

XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

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Training Unity Real Estate Software 78

XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

Training 78

Training Unity Real Estate Software 78

XR for Business Podcast

APRIL 7, 2020

They were spread between the training, the retail layout team, and the network team. So we just-- through a process called photogrammetry, we quickly were able to recreate the digital twin of that retail store, and bring it and show the team. Or in retail or training because you're selling in the store. Did people like this?

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Training Unity Real Estate Software 60

ARVR

JULY 17, 2020

Devices such as the Magic Leap and the Hololens rely on Waveguide optics. Headsets with waveguides are retailing in the $3000 to $5000 range. In addition, a tethered Android smartphone serves as a 3DoF controller to laser-point at icons and reposition app windows as you want them in 3D space.

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Augmented Reality Wearables Hardware AR 130

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78

XR for Business Podcast

JUNE 24, 2019

My last company… I don’t know if you’ve ever seen the big see-through touchscreen DJ controller emulator, but we made basically a touchscreen midi controller before there were touch screens in 2010. He took our midi controller and made a keyboard out of it, but it looked nothing like a keyboard at all.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

My last company… I don’t know if you’ve ever seen the big see-through touchscreen DJ controller emulator, but we made basically a touchscreen midi controller before there were touch screens in 2010. He took our midi controller and made a keyboard out of it, but it looked nothing like a keyboard at all.

AR 78

AR Technology Industry Augmented Reality 78

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

Augmented Reality 60

Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

JUNE 24, 2019

My last company… I don’t know if you’ve ever seen the big see-through touchscreen DJ controller emulator, but we made basically a touchscreen midi controller before there were touch screens in 2010. He took our midi controller and made a keyboard out of it, but it looked nothing like a keyboard at all.

AR 60

AR Technology Industry Augmented Reality 60

XR for Business Podcast

JULY 26, 2019

If you have control over that domain, then you get to control the rights and permissions within that space, as it relates to digital content, digital information, and even robotics and other IoT devices. Alan: Everybody would have to buy into this. This same functionality enables all kinds of different use cases.

Technology 78

Technology Data Industry Los Angeles 78

XR for Business Podcast

JULY 26, 2019

If you have control over that domain, then you get to control the rights and permissions within that space, as it relates to digital content, digital information, and even robotics and other IoT devices. Alan: Everybody would have to buy into this. This same functionality enables all kinds of different use cases.

Technology 78

Technology Data Industry Los Angeles 78

XR for Business Podcast

JULY 26, 2019

If you have control over that domain, then you get to control the rights and permissions within that space, as it relates to digital content, digital information, and even robotics and other IoT devices. Alan: Everybody would have to buy into this. This same functionality enables all kinds of different use cases.

Technology 60

Technology Data Industry Augmented Reality 60

XR for Business Podcast

OCTOBER 23, 2019

One of them is that I think they like to keep control, and so they make 3D models and then use them to make beautiful 2D renders, and they control how people are going to consume that content in 2D or videos. So let’s talk about retail, then. And you’ve got retailers, they’re using it. Alan: Yeah.

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3D Capture Tools Retail Video 78

XR for Business Podcast

OCTOBER 23, 2019

One of them is that I think they like to keep control, and so they make 3D models and then use them to make beautiful 2D renders, and they control how people are going to consume that content in 2D or videos. So let's talk about retail, then. And you've got retailers, they're using it. Alan: Yeah. Alban: Yeah.

3D Capture 60

3D Capture Tools Retail Video 60

XR for Business Podcast

OCTOBER 23, 2019

One of them is that I think they like to keep control, and so they make 3D models and then use them to make beautiful 2D renders, and they control how people are going to consume that content in 2D or videos. So let’s talk about retail, then. And you’ve got retailers, they’re using it. Alan: Yeah.

3D Capture 60

3D Capture Tools Retail Video 60

XR for Business Podcast

JANUARY 29, 2020

So I think there’s gonna be a huge push towards kind of three dimensional retail and e-commerce with these mobile devices, and that you don’t even need a headset for that. And you’ve got these 6DOF controllers. Both the Hololens 2 and the Magic Leap are shipping with eye tracking. It’s amazing.

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Industry Augmented Reality AR Technology 78

VRScout

JULY 17, 2016

MAGIC LEAP, THE NOTORIOUSLY SECRETIVE STARTUP, STEPS INTO SPOTLIGHT. Magic Leap has raised $1.5B Boldly equating Magic Leap to a “baby Apple” (a reference to their end-to-end approach making not only the hardware but also software, chips, sensors, UI, electronics, etc.) MONEY MOVES & FUNDING.

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Magic Leap San Francisco San Jose Ohio 150

XR for Business Podcast

JANUARY 29, 2020

So I think there's gonna be a huge push towards kind of three dimensional retail and e-commerce with these mobile devices, and that you don't even need a headset for that. And you've got these 6DOF controllers. Both the Hololens 2 and the Magic Leap are shipping with eye tracking. It's completely wireless and mobile.

Industry 60

Industry Augmented Reality AR Technology 60

XR for Business Podcast

JANUARY 29, 2020

So I think there’s gonna be a huge push towards kind of three dimensional retail and e-commerce with these mobile devices, and that you don’t even need a headset for that. And you’ve got these 6DOF controllers. Both the Hololens 2 and the Magic Leap are shipping with eye tracking. It’s amazing.

Industry 60

Industry Augmented Reality AR Technology 60

XR for Business Podcast

NOVEMBER 18, 2019

I got to look in retail. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” That is the foundational computer vision SDK that you would use most of the time with Unity.

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Augmented Reality Industry AR Technology 78