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Daimler Transforms the Automotive Lifecycle

AR Insider

How Daimler uses Unity across its automotive lifecycle. The division uses Unity to create a mixed reality pipeline connected to systems and Product Lifecycle Management (PLM) data, then deploy applications to multiple platforms, including Microsoft HoloLens, Oculus devices, and smartphones. Authors’ opinions are their own. .

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Hollywood Automotive Exhibit Brings Famous Vehicles To Life In Mixed Reality

VRScout

Microsoft HoloLens powers Back to the Future & Halo-themed MR experiences. Today marks the grand opening of The Petersen Automotive Museum’s “Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” exhibit, an automotive-themed showcase that shines a spotlight on some of the most iconic dream cars from cinema and video games.

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Microsoft to Expand Azure Kinect’s Computer Vision Tech to Commercial Market

Road to VR

The technology behind Microsoft’s enterprise-focused computer vision camera, the Azure Kinect developer kit , will soon find its way into commercial products. Image courtesy Microsoft. The post Microsoft to Expand Azure Kinect’s Computer Vision Tech to Commercial Market appeared first on Road to VR.

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Mixed Reality: The Future of Automotive?

XR Today - Mixed Reality tag

Immersive technology advancements are impacting various parts of daily and office life. Out of the extended reality (XR) technology systems which define the space, MR is the most emergent and presents a volume of opportunities for enterprise end-users. This technology can have a massive influence on the way that multiple sectors work.

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XR Automotive Case Study: Holo-Light and BMW

XR Today - Mixed Reality tag

Speed is crucial in the automotive industry. Digital twins and immersive environments built with Holo-Light are accessible through the Microsoft HoloLens 2 headsets. Companies need to be able to work efficiently, produce new ideas at a consistent pace, and deliver exceptional service without compromise.

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Toyota Looks To Improve Their Kaizen Philosophy With Microsoft HoloLens

VRScout

Toyota expands the use of AR technology within its design and production departments. This practice was started by the Japanese and adopted by businesses around the world, most notably it’s a huge part of the automotive giant, Toyota, in what the company refers to as the Toyota Way. It doesn’t matter if you’re a bank.

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Treble Technologies Brings Realistic Sound to Virtual Spaces

ARPost

This can disrupt immersion in games and social applications but in automotive, engineering, and construction (AEC) , understanding how a space sounds can be crucial to the design process. Immersive spaces can be very immersive visually. But they can still sound pretty flat.