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8 Augmented Reality Trends in 2021

ARPost

The concept of augmented reality is no longer new. In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. It is worth exploring the different trends that are surging in the augmented reality market.

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5 Industries Which Could Benefit From Augmented Reality Post COVID

ARPost

Augmented reality has been making waves in a number of industries including healthcare, events, and sports. But, with the pandemic accelerating interest in augmented and virtual-related technologies, this figure might have underestimated the potential growth. AR has also been making its way into the sports gaming sector.

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Defining a Tech Cycle and Where Augmented Reality and Virtual Reality Stand

ARPost

The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies.

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Why is Augmented Reality Taking Such a Long Time to Gain Popularity?

ARPost

Here’s a thought-provoking statistic: 70% of Snapchat users (almost 130 million) spend three or more minutes a day using augmented reality. All those dancing hot dogs, rainbows coming out of users’ mouths, and even face masks (later removed from the apps) are only possible thanks to augmented reality. Probably not.

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Post-Pandemic, Augmented Reality Serves Entertainment With Its Re-Emergence

ARPost

Most people don’t know augmented reality was first created and tested in the late 1960s: by a Harvard professor, with a wired head-mounted display. In 2014, Google Glass launched–to much fanfare, and nascent jokes online–quickly followed by the original Microsoft HoloLens. Safety Gets an Augmented Reality Assist.

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Augmented Reality in Social Media: The Good, The Bad, and The Ugly

ARPost

Augmented reality has been thriving on social media in the past few years. However, AR is no longer just for fun and games. An app called Spotselfie has been using augmented reality to enhance the online experience by blurring the divide between the real and virtual world. Just like with Google Glass.

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How Fuse.it Is Reshaping Advertising With Augmented Reality

ARPost

Augmented reality has come a long way over the years. It has slowly seeped into our daily lives through cute social media filters and immersive games. See Also: Google Swirl Redefines Advertising With Its 3D Ad Format. Augmented Reality in Advertising. Augmented Reality in Advertising.