The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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XR Today - Augmented Reality tag

MARCH 1, 2024

According to reports, Meta reportedly snubbed a potential partnership with Google that would have seen the pair collaborate on an extended reality platform. Meta currently runs a modified version of Android on its headsets, but Google has not made its full suite of apps available.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

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XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. It is much easier to implement for shops, conferences, and expos than virtual reality (VR). Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this.

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VRScout

SEPTEMBER 12, 2017

Today we all got a look at a handful of new augmented reality demos that show how ARKit can seriously change the way we interact with our mobile devices in the future. The Sky Guide demo showed constellations and other information overlaid on night sky.

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Developers looking to use ARCore to create augmented reality apps can start building right now on both the Pixel line and Samsung S8 line. Built by George Michael Brower with friends at Google Creative Lab.

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VRScout

MAY 16, 2023

Collaborating with teammates in a virtual space is as easy as opening a Google Doc. We’ve seen our fair share of remote collaboration tools powered by immersive technology over the past few years, from Horizon Workrooms , Meta’s virtual coworking platform for Quest headsets, to Spatial’s augmented reality (AR) holograms.

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Road to VR

MAY 8, 2018

Aparna Chennapragada, VP of Product for AR/VR at Google, took to the stage at Google’s I/O developer conference today to tease some of the work the company is doing to integrate augmented reality into Google Maps. Image courtesy Google. Image courtesy Google.

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The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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VRScout

MAY 7, 2019

Google focuses on practical AR functionality at its annual developer conference. Google’s annual I/O Developer Conference kicked off earlier this morning at the Shoreline Amphitheatre in Mountain View, CA with a two-hour keynote highlighting a wide range of updates to their lineup of proprietary mobile software.

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VRScout

OCTOBER 4, 2017

With new updates to Google’s Daydream View headset, the unveiling of Pixel 2, and a preview of AR Stickers that included packs for Stranger Things and Star Wars , Google also teased a slew of new apps and experiences built with ARCore by their partners. Image Credit: Google/Grab Games. We can’t wait to see more!

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Mashable VR

MAY 11, 2022

Remember Google Glass? The controversial wearable tech product ultimately failed , but it looks like Google is ready to give a version of it another try. At Google I/O 2022 on May 11, Google gave viewers a peak at its new AR glasses. This was the only glimpse Google provided of its AR glasses.

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The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment.

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VRScout

FEBRUARY 23, 2018

The augmented reality SDK currently works on 13 different devices right now (Google’s Pixel, Pixel XL, Pixel 2 and Pixel 2 XL; Samsung’s Galaxy S8, S8+, Note8, S7 and S7 edge; LGE’s V30 and V30+ (Android O only); ASUS’s Zenfone AR; and OnePlus’s OnePlus 5). Google also teased us with an exclusive Ghostbusters World ARCore app.

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ARPost

APRIL 29, 2022

“Snapchat has changed a lot over the years, and our camera has become far more powerful – evolving from a way to communicate visually in a Snap into an augmented reality platform,” Spiegel said. Murphy’s talk, as well as the demo footage, focused heavily on Spectacles. Partnerships With Google and LiveNation.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. I also compare and contrast the recent AR announcements from Apple, Google, Microsoft, and Facebook in my wrap-up.

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VRScout

OCTOBER 4, 2017

Last year Google showed us their commitment to VR, unveiling a Daydream View VR headset , Daydream platform, and Pixel phone. Now exactly a year later, Google is back again with VR updates and an additional focus on augmented reality (AR). Last year Google launched with 25 apps and games on Daydream.

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XR Today - Mixed Reality tag

MAY 31, 2023

Using virtual and augmented reality (VR/AR), clients for the New York City-based firm can tap the new features to instruct and upskill their workforces. At the event, it will demo its ILaaS training solution in partnership with Singaporean budget carrier Scoot, a subsidiary of Singapore Airlines.

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The Ghost Howls

JANUARY 16, 2024

In the meanwhile, in physical stores, clerks are preparing to provide demos during the launch weekend of February, 2nd. The most affected by this “restructuring operation” is the “1P AR Hardware” team, the one working on augmented reality devices. This does not mean that Google is not still committed to AR, though.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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UploadVR Between Realities podcast

JANUARY 4, 2017

One of those highlighted experiences, the result of a partnership with the major clothing company Gap, is an augmented reality shopping application that provides you with a digital mannequin for you to try different clothing out on. Tagged with: ar , asus , Gap , google , shopping.

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VRScout

FEBRUARY 18, 2020

Daniel Beauchamp is Head of Virtual and Augmented Reality at Shopify. If you take a look at his Twitter , you’ll find a multitude of demos showcasing the wide range of possibilities afforded by hand tracking. A proof-of-concept shows how hand tracking technology is bringing new possibilities to VR gaming.

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AR Insider

FEBRUARY 24, 2021

The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Here’s what the biggest companies in tech are doing to try and make augmented reality the next big thing.

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VRScout

JULY 18, 2017

Fresh out of stealth-mode, Mira is looking to bring augmented reality (AR) to the masses. In comparison to other higher-end mixed reality headsets like Meta and Magic Leap that will likely require powerful PCs, Mira’s Prism lets you just snap in your iPhone and begin interacting with holographic content.

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UploadVR Between Realities podcast

JUNE 28, 2017

A lot of people believe that when things are all said and done that augmented reality (AR) will be the dominant technology over the likes of virtual reality (VR.) On the heels of Apple’s developer-friendly ARKit announcement users have already taken to the toolset to create some amazing proof of concept demos.

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Digital Trends

MAY 11, 2022

Google showed a pair of prototype smart glasses at the end of the I/O 2022 keynote, and demonstrated how this amazing technology could change lives.

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Voices of VR

JULY 13, 2023

Ohan Oda works at Google on an AR feature in Google Maps called Live View that he was showing off during the demo session at the XR Access Symposium. VPS extrapolate features from Google Streetmaps and translate it into an AR feature via computer vision that serves as a more precise version of GPS.

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Mashable VR

MAY 12, 2022

Less than 24 hours after Google shared a small preview of its in-development AR glasses , Mark Zuckerberg shared a 56-second clip to his Facebook page, giving users a "first look at mixed reality." The term mixed reality refers to a combination of augmented reality with the immersiveness of virtual reality.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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ARPost

MAY 14, 2020

The Auggies started as a live demo jam. Ten-sixteen companies on stage doing live demos and the audience would pick the winner over live voter software,” said Inbar. “ The Finalists for Best Consumer App Are: Five Nights At Fredy’s AR Special Delivery – the augmented reality version of the viral jump-scare game.

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Upload VR

NOVEMBER 23, 2023

When filing a UK trademark companies must specify the product categories they wish it to cover, from an approved prewritten list, and Samsung selected: Virtual reality headsets; Augmented reality headsets; Headphones; Smartphones; Smart glasses. The XR Headset With Google?

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

inches), a herculean 4050 maH battery that can hold a charge for up to two days, and it is the first ever smartphone to come equipped with Google’s revolutionary Tango augmented reality technology. Tango is the brainchild of a dedicated team of engineers led by Google’s Johnny Lee. It boasts a colossal 6.4

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Robert Scoble

FEBRUARY 17, 2022

It got me interested in augmented reality and its uses to make people’s lives more fun and more interesting. The way that first demo happened? Snapchat has, in the past few years, finally brought that tech to consumers with its augmented reality lenses. He was showing me monsters on the sides of buildings.

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The Ghost Howls

MARCH 1, 2024

The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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ARPost

JANUARY 21, 2022

We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.

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AllThingsVR

MARCH 24, 2017

How Lowe’s is using AR and Google Tango to help customers find products faster Lowe’s is introducing in-store navigation that uses augmented reality (AR) to help customers search for products in its retail stores. Read more here.

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