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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Here’s what the biggest companies in tech are doing to try and make augmented reality the next big thing.

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Gap And Google Just Showed Us How AR Shopping Will Work

UploadVR Between Realities podcast

One of those highlighted experiences, the result of a partnership with the major clothing company Gap, is an augmented reality shopping application that provides you with a digital mannequin for you to try different clothing out on. Other brands like Alibaba and Amazon are already making moves towards VR shopping experiences.

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My predictions for augmented reality in 2021

The Ghost Howls

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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Epson Debuts New Moverio AR Glasses at AWE

XR Today - Augmented Reality tag

Japanese tech firm Epson has showcased its latest iteration of Moverio augmented reality (AR) smart glasses for industrial use cases, it announced at the Augmented World Expo (AWE) 2022 Europe on Thursday. Epson’s demoed its Moverio BT-45C and BT-45CS devices at the event.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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How Brands Can Leverage AR to Boost Our Productivity

VRScout

I believe that over the next decade, augmented reality (AR) will establish itself as the greatest productivity tool ever invented. A perfect example today are voice assistants like Amazon Echo or Google Home, which 17% of americans already own. AR can help brands move from a status disruptor to a personal assistant.

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