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AR App Lets You Play ‘Space Invaders’ On A Beer Can Because Why Not?

VRScout

The Swigr app promises to boost brand engagement using its new AR gamification feature. Australian-based developer Immertia has released an app that allows alcohol brands to gamify beer cans using AR technology. The post AR App Lets You Play ‘Space Invaders’ On A Beer Can Because Why Not?

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Avocados From Mexico Ad Campaign Features AR & AI

VRScout

The “Always Good” experience will include a Super Bowl TV spot as well as a variety of digital activations powered by AR and AI technology. This coming week, the Kansas City Chiefs will be taking on the Philadelphia Eagles at Super Bowl LVII. The 30-second TV spot will supposedly feature a QR code leading to the experience.

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Reebok Launches AR Tool To Unlock Neighborhood Basketball Courts

VRScout

As part of their FW21 basketball campaign, Reebok has launched ‘ Courting Greatness ’, an AR tool that lets kids and teens interact with their own full-size basketball court in an attempt to celebrate players of all ages on a local level. You can also unlock exciting AR features when you visit one of the Reebok art installations.

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ROSE Partners With Premier League for AR Experience Celebrating Summer Series

ARPost

Even if you can’t watch the matches live and in person, you can find trophies thanks to an AR experience from ROSE. ” – Celebrating the Summer Series in AR Over the years, digital experience company ROSE has worked with industry giants including Mastercard , KHAITE , Patrón , adidas , Bloomingdales , and others.

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‘Jupiter Invincible’ Is An AR Comic Book With A Powerful Story

VRScout

As if that weren’t interesting enough, the project uses AR technology to bring its pages to life with animation, real-life stories, and other interactive elements that pop right out of the pages. The AR content was created by Ram Devineni from Rattapallax. “As Image Credit: Rattapallax. Black Lives Always Mattered!:

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Pizza Hut Kicks Off New NFL Partnership With AR Pizza Box Cornhole Game

VRScout

The NFL's new sponsorship with Pizza Hut brings an AR experience that will have fans tossing digital sand bags throughout the 2018 season. to make sure fans are rooting for their favorite teams with fully bellies. to make sure fans are rooting for their favorite teams with fully bellies.

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Premier League Celebrates Summer Series with AR Experience

XR Today - Augmented Reality tag

This month, the Premier League will once again leverage AR to enhance its sports broadcasting for viewers at home, utilizing immersive visualizations to improve viewer engagement and retention via a smartphone application. To secure the experience, Doggelgänger worked with AR developer Rose Digital to develop the interactive experience.

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