The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” Long story short: things are not good.

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Apple Samsung Eye Tracking Google 425

Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Developers looking to use ARCore to create augmented reality apps can start building right now on both the Pixel line and Samsung S8 line. Built by George Michael Brower with friends at Google Creative Lab.

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Google Augmented Reality Unity AR 276

XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. Endless smartphone apps now feature AR functionality. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

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Google Unity AR Augmented Reality 97

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. Now yet another Google AR concept is being thrown to the scrap heap: Project Iris.

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Google Augmented Reality AR Wearables 69

ARVR

SEPTEMBER 22, 2022

If you’re planning to become part of these percentages with your augmented reality project, you should know about all the nuances of AR app development. Types of Augmented Reality Apps There are a number of different types of AR applications including marker-based, markerless, location-based, and superimposition AR solutions.

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Augmented Reality Technology How To AR 147

Upload VR

JULY 19, 2023

Meta is reportedly downgrading key specs of its in-development AR glasses to achieve a lower cost. Meta has been working on AR glasses for eight years now, spending tens of billions of dollars on what Mark Zuckerberg hopes will one day be an iPhone moment. So the consumer AR glasses will instead reportedly use LCoS.

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AR Magic Leap Apple Technology 98

The Ghost Howls

MAY 23, 2023

More info Meta may partner soon with Magic Leap The Financial Times this week reported a very unexpected piece of news: Meta may be working on a partnership with Magic Leap for the production of AR glasses. Magic Leap has factories in the US and Mexico able to produce AR glasses.

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Apple Magic Leap Machine Learning Samsung 324

Road to VR

NOVEMBER 3, 2017

Well, an AR preview might not exactly be ‘trying it’, but Amazon’s new ‘AR View’ function aims to help you figure out if a crock-pot clashes with your marble counters, or if that chair can really fit in that corner, adding a little more depth to the online shopping experience than you’re used to.

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Augmented Reality Amazon Retail AR 225

Road to VR

FEBRUARY 28, 2024

One of the unique elements the company developed was a physical control on the headset which created a seamless transition between a fully immersive VR view and a passthrough AR view—this was at a time when most headsets were either strictly AR or strictly VR, but not both.

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Industry Apple AR Controllers 235

Road to VR

SEPTEMBER 12, 2017

It’s not certain at this time if Apple will be delving into VR too, maybe with a hypothetical headset akin to Samsung’s Gear VR or Google Daydream. iPhones already work with Google Cardboard, but the company hasn’t said anything to make us think that an Apple-built VR solution is around the corner.

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Augmented Reality Apple Google AR 185

VRScout

SEPTEMBER 6, 2017

Since its initial creation January of this year the company has been developing all types of projects focused on VR & AR learning. A Samsung Gear 360 camera captures the scene in 360-degrees which kids can then explore using a Google Cardboard headset that they also get to customize (and obviously keep).

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Education Augmented Reality New York Tips 263

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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The Ghost Howls

OCTOBER 26, 2020

My impression is that in the best case, this Deca is the new Pimax, a company with great ambitions, a good spirit, but no idea on how to execute, and this will lead to delays, confusion in the logistics, higher prices than expected, etc… And this is just the best case. Vive XR Suite is HTC’s full enterprise suite for remote collaboration.

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The Ghost Howls

FEBRUARY 15, 2021

And answering an AMA on Instagram, Andrew “Boz” Bosworth (basically the head of AR/VR at FRL) answered with a thumbs-up to a question of a user about a future update implementing 120Hz framerate of the Quest 2. This would be a great innovation, fundamental to build lightweight AR glasses. The Quest App Lab ecosystem is kickstarting.

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Taiwan Apple Augmented Reality Machine Learning 370

The Ghost Howls

JANUARY 1, 2019

On the left side, there is the Daydream logo, that reminds the user that this is a product whose software has been offered by Google, and the Lenovo logo, because this hardware has been manufactured by Lenovo. What I really appreciated have been the lenses : I think that Google here used all its expertise on the field. WTF, really.

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Google Controllers Virtual Reality Oculus 329

The Ghost Howls

JANUARY 11, 2022

I was afraid that at this CES wouldn’t have been many pieces of news about AR and VR, but actually, we had quite a few interesting ones. This shows that the ecosystem is alive, and notwithstanding the pandemic, there are many XR companies that are pushing the technology forward. TCL Leiniao AR teaser trailer.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. Additionally, many of these companies are still privately owned or in their infancy. billion from companies listed below like Google and Qualcomm.

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Industry Magic Leap Samsung Amazon 100

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. John Martin shares how BundlAR makes AR easy for everyone, and what is needed for wider adoption. So it started with Matt and Gareth [Davies], who's on the product side, but really knows AR.

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AR Chicago Augmented Reality Training 78

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. John Martin shares how BundlAR makes AR easy for everyone, and what is needed for wider adoption. So it started with Matt and Gareth [Davies], who's on the product side, but really knows AR.

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AR Chicago Augmented Reality Training 78

VRScout

FEBRUARY 25, 2018

I’m also a huge fan of all of the Google Jump cameras [such as the Yi Halo]. It functions reliably and the Google Jump stitching platform is truly game-changing. We’re huge fans of stereo at 30 Ninjas, and Google Jump’s stitching is the best around. Created VR for Samsung, Sony, Sky, U2, FX, Warner Bros, and more.

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360 Video Sony Video Filming 360

The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. This is the main reason why we separated VR from our game industry media and started to focus on VR and AR industries in 2014 and registered our brand in 2016.

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China Industry Government AR 332

The Ghost Howls

AUGUST 30, 2021

Bytedance reportedly acquires Pico for 5B RMB while it also pushes on mobile AR. Bytedance is not focusing only on VR, but also on AR. Recently it has announced that it is building TikTok Effect Studio, a suite to let content creators develop AR filters to be used inside TikTok. Top news of the week. Image by JD.COM).

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Oculus Data AR Gaming 294

AllThingsVR

JUNE 29, 2016

10 Things Twitter Should Do With Its New VR and AR Team 1. You are up against big names there and you just don’t have the time or resources or expertise. It’s time to have their work bear some major fruit and figure out how to train the system to build new kinds of filters. Stay out of hardware. Don’t bother me with crap.

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AR Strategy Samsung Video 70

The Ghost Howls

JUNE 21, 2021

Together with this piece of news, Bloomberg also reported that PSVR 2 will feature an OLED display manufactured by Samsung. At the Better World Summit for 5G+AR, RealMax’s CEO Wei Rongjie has just teased Realseer, AR glasses with lenses just 7mm thick and a field of view (FoV) of 70 degrees. News worth a mention.

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Sony Training Gaming Oculus 370

ARVR

AUGUST 28, 2020

Trending AR VR Articles: 1. How to use subtle AR filters to survive your Zoom meetings? Augmented reality (AR) is the future of Restaurant Menu? Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving. Fortunately no!

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The Ghost Howls

OCTOBER 19, 2020

More info (Official launch post) More info (How to buy the Quest 2) More info (My review of the Quest 2) More info (Ben Lang’s review of the Quest 2) More info (Ben Lang’s review of the accessories of the Quest 2). They tell you what games to buy, how to customize your headset, what options to activate, and much more. Good job, Zuck.

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AR Oculus Apple Gaming 334

The Ghost Howls

DECEMBER 6, 2021

On November, 30th, finally, Nreal has launched its Nreal light AR glasses in the US with the support of Verizon. The glasses are now available in some selected Verizon stores and also online. According to Upload that has reviewed them, the glasses are not bad , but they, of course, carry all the problems of present-time AR (e.g.

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Apple Razer Japan AR 299

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. John Martin shares how BundlAR makes AR easy for everyone, and what is needed for wider adoption. So it started with Matt and Gareth [Davies], who's on the product side, but really knows AR.

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AR Chicago Augmented Reality Training 60

The Ghost Howls

JUNE 7, 2023

The tech giants are coming I guess you’ve already seen this image a lot of times… (Image by Apple) After having played a bit with XR over these years, it seems that the big tech giants are entering the XR arena for real this time. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

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Apple Google Technology Virtual Reality 437

The Ghost Howls

MAY 17, 2020

He says that Apple AR glasses will come in 2021 and that he has seen them. Is it for a future AR/VR headset? There are two things you must be aware of: Apple is surely making various prototypes , so we don’t know what Jon has actually seen. Samsung terminates its XR services. Apple is really good at selling stuff.

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Apple Unreal Oculus Tools 324

XR for Business Podcast

JULY 14, 2020

Michael Agustin wants to fast track this sort of adoption in the west by giving retailers AR IoT technology with Curie. So Curie is an AR shopping assistant that allows people to make decisions very quickly. and Waze and Yelp and Google Maps. So we're looking to put, like, an AR into companies like Wal-Mart.

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AR Retail China Augmented Reality 78

XR for Business Podcast

JULY 14, 2020

Michael Agustin wants to fast track this sort of adoption in the west by giving retailers AR IoT technology with Curie. So Curie is an AR shopping assistant that allows people to make decisions very quickly. and Waze and Yelp and Google Maps. So we're looking to put, like, an AR into companies like Wal-Mart.

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AR Retail China Augmented Reality 78

XR for Business Podcast

MAY 13, 2019

How will the convergence of 5G and AR and artificial intelligence lead to the creation of experiences that no one’s ever imagined? Charlie Fink is a Forbes columnist and an author of two AR-enabled books – Charlie Fink’s Metaverse: A Guide to VR and AR, and Convergence: How the World Will Be Painted with Data.

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

How will the convergence of 5G and AR and artificial intelligence lead to the creation of experiences that no one’s ever imagined? Charlie Fink is a Forbes columnist and an author of two AR-enabled books – Charlie Fink’s Metaverse: A Guide to VR and AR, and Convergence: How the World Will Be Painted with Data.

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AR Magic Leap Augmented Reality Course 78

The Ghost Howls

DECEMBER 23, 2019

Facebook is reportedly working on its AR glasses (made with Luxottica) that should be released in 2023. It is also working on creating its own hardware : a previous report highlighted that it could build its own chips in the future, and this article shows how the company is working also in acquiring hardware parts markers.

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Oculus Hand tracking AR Unity 212

XR Today - Mixed Reality tag

AUGUST 30, 2023

In combination with the Vision Pro device, the Apple-branded developer labs allow XR creators to experience spatial computing, expanding their AR/MR/VR knowledge. ” More on Apple Vision Pro Apple readying its spatial computing device as 2024 ramps up to be a busy year for XR – with MR roadmaps arriving from Meta, Microsoft, and Google.

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Apple Singapore Immersion Simulation 80

VRGuy

APRIL 30, 2016

I've been thinking about how to classify VR and AR headsets and am starting to look at them along three dimensions (no pun intended): VR vs AR PC-powered vs. Phone-powered vs. Self-powered. 3: VR, Phone-powered, Wide-field Examples: Samsung Gear VR, Google Cardboard, Zeiss VROne. Is it connected to a PC?

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AR Examples Augmented Reality Zeiss 40