AR Insider

DECEMBER 10, 2020

That includes mobile AR, headworn AR, and subsegments like advertising, commerce, gaming and enterprise productivity. For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. It’s further subdivided by hardware and software.

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ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Highlights include mobile AR engagement & monetization, continued R&D in AR glasses, and the gradual march of VR. There were many, but we’ll zero in today on the state of headworn AR.

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Road to VR

MARCH 17, 2021

Microsoft says however that the error message was inaccurate, and that VR for Xbox is still not a happening. Some prognosticated that Microsoft has mistakenly leaked VR support for Xbox, something it has repeatedly rebuked in the past. This tracks with Microsoft’s long-term stance on VR for Xbox consoles going back to Xbox One.

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ARPost

MARCH 9, 2021

Microsoft Ignite was a three-day conference that took place virtually on YouTube, Microsoft.com, and in Altspace from March 2-4. Surprisingly, there was little at the conference directly related to HoloLens , Microsoft’s mixed reality headset. Nadella described Mesh by inviting users to “think about what XBox Live did for gaming.”

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AR Insider

APRIL 12, 2021

O ne of the biggest news items from the past few weeks in the AR sphere is the U.S. Army’s renewed contract with Microsoft. As we covered recently in Spatial Beats , it’s doubling down on AR, including combat-optimized HoloLens 2 units for battlespace awareness and effectiveness. AR is working.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The Ghost Howls

JUNE 13, 2022

Meta delays its plans for AR glasses. Some weeks ago, I teased you that Meta was going to change its plans about hardware, because the recent drop in revenues forced it to be a bit more cautious with its spending for “the metaverse”. The Upload Summer Showcase brought news about VR games. Other relevant news. Image by Meta).

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. Microsoft court case. ” In the same section the company pointed to tech like cloud gaming and ML & AI as potential areas of strategic focus.

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AR Insider

APRIL 29, 2021

L ike many analyst firms, one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence is market sizing. The latest such exercise zeroes in on headworn AR revenues. At a high level, headworn AR revenue is projected to grow from $822 million in 2019 to $13.4 Headworn AR Revenue Forecast, 2019-2024.

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ARPost

MARCH 23, 2021

The VR/AR Association Enterprise Forum took place virtually on March 17. The one-day marathon event drew together a number of the usual suspects, including Varjo, Lenovo, and Microsoft, all of whom hosted keynotes. It’s adding value today and it’s positioned to add even more value on Microsoft.”. MR is here to stay.

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ARVR

OCTOBER 18, 2022

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm, ARtillery Intelligence. One such exercise recently zeroed in on headworn AR revenues. So what did the latest headworn AR forecast uncover? Drilling down, our latest Behind the Numbers installment zeroes in hardware unit sales.

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ARPost

JUNE 22, 2020

While many readers will know the graphics engine from gaming, this isn’t their first trip to space. Unreal worked with the Microsoft HoloLens 2 to create an AR experience based around Apollo 11. Boeing also made the experience using 3D scans of the Starliner console on Unreal Engine.

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Or maybe just a version that comes out of the box with Xbox controller and Game Pass, and you can immediately start playing on a big screen anywhere you go.”

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AR Insider

SEPTEMBER 3, 2021

T hough smartphones dominate AR today — based mostly on a massive installed base — the technology’s fully-actualized form is headworn. But AR glasses are still years from ubiquity, as the underlying technology isn’t to the point of achieving both stylistic-viability and robust UX. By the Numbers.

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AR Insider

FEBRUARY 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. As AR struggles to get off the ground and find a path to mass-market scale, there are a few confidence signals for the sector’s long term health. The AR LandSCAPE. made clear to us. Ripple Effects.

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ARPost

MARCH 9, 2021

Microsoft Ignite was a three-day conference that took place virtually on YouTube, Microsoft.com, and in Altspace from March 2-4. Surprisingly, there was little at the conference directly related to HoloLens , Microsoft’s mixed reality headset. Nadella described Mesh by inviting users to “think about what XBox Live did for gaming.”

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VRScout

MARCH 30, 2021

Location-based AR developer Niantic ( Pokémon Go, Harry Potter: Wizards Unite ) is currently in development of its own proprietary headset device, one that promises to leverage the companies rapidly-expanding platform. As for the exact purpose of this mysterious hardware, your guess is as good as mine. Image Credit: Niantic.

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Road to VR

MARCH 18, 2019

OpenXR is a royalty-free standard for cross-platform VR and AR development. It’s backed by many of the biggest names in the VR and AR industries and has been in development by the consortium for two years now, organized by Khronos Group. The group today announced the ratification of OpenXR 0.9,

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The VR and AR device global market is predicted to reach circa $1.8 billion in 2016.

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VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come. LOCATION-BASED VR.

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Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. The post OpenXR 1.0

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Road to VR

JUNE 12, 2020

Valve just took a big step in prepping Steam game developers for the full arrival of OpenXR, the new industry-wide open standard for AR and VR headsets. OpenXR is all about reducing—if not entirely eliminating—fractures within the market by letting developers build AR/VR content for a much wider gamut of headsets.

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ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Or AR applications that can be easily customized by those who do not have the money to make their own. Or AR applications that can be easily customized by those who do not have the money to make their own. Infrastructure.

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Road to VR

MAY 12, 2017

A job listing for a Senior Design Manager position on Microsoft’s “Xbox Mixed Reality team” says that the company is “looking to build a massively social gaming and entertainment experience for both the PC and the console.” Though given how early it is, we won’t be holding our breath just yet.

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XR Today - Mixed Reality tag

FEBRUARY 6, 2024

Second-quarter earnings calls are out , and usually, the rolling soapbox is an opportunity for a business leader to address the good, the bad, and the ugly of a firm’s recent activities and investments. Microsoft recently released information regarding its recent Q2 2024 earnings call. So not all is lost.

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The Ghost Howls

NOVEMBER 7, 2022

Together with this announcement, Sony has also announced 11 new games that will be compatible with the console, including 4 titles that have never been released before. Since PSVR 1 games won’t be compatible with PSVR 2, Sony has to build a content catalog for this headset from scratch, and this will require time, money, and commitment.

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Road to VR

NOVEMBER 2, 2017

VR may still be young, and adoption still low compared to the world of traditional gaming, but it can’t be ignored that mounting sales of the Playstation VR headset—effectively a very expensive accessory for the PS4—is adding up to considerable revenue. VR and AR intelligence firm Greenlight Insights estimates that Sony has sold 1.5

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XR Today - Mixed Reality tag

OCTOBER 30, 2023

The firm’s latest chipsets aim to set a new precedent in AR/VR/MR headset performance and usability. These are just a few examples of XR beyond gaming and entertainment. Qualcomm recognises this trend alongside Meta, Microsoft, and others. Over the past months, Qualcomm announced its XR2 Gen2 and AR1 Gen1 chipsets.

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TechCrunch VR

JANUARY 21, 2023

After announcing that it would close up shop in 2017 , Microsoft intervened and the company came under the tech giant’s wing. Now, Microsoft is sunsetting AltspaceVR’s virtual reality platform, a web of immersive social spaces that invited people to hang out with friends or colleagues as 3D avatars.

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VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. That trend has been keenly anticipated by the VR/AR Global Summit.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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ARPost

JANUARY 13, 2020

Here, we’ll be taking a look at the AR and MR headsets and glasses that caught our attention in 2019 and that we’ll be keeping an eye on going into 2020. Because MR is more complex than AR, it requires a lot of computing power. Microsoft’s HoloLens 2 is one of the most advanced MR headsets on the market.

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ARVR

NOVEMBER 21, 2022

Built for AR glasses, the chipset contains a processor, co-processor, and connectivity. It joins the Snapdragon XR chips used across 60+ AR and VR headsets, splitting off into AR-dedicated design. This is a significant moment for Qualcomm and for AR, in that the subset of spatial computing is getting its own chip.

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VRScout

OCTOBER 24, 2018

Spatial , a team of 3D Design and AR/VR experts based out of New York and San Francisco, today unveiled their cross-reality collaboration platform after two long years in stealth. Using cutting-edge AR technology, Spatial promises a one-of-a-kind remote workspace experience via realistic holographic teleportations.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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