XR Today - Augmented Reality tag

MAY 13, 2024

Tomorrow, Google’s I/O conference is poised to showcase its latest updates concerning its extensive technology portfolio. From smartphones to AI, Google is very much positioned in the enterprise solutions space with its products. Could Google release smart glasses? Aside from the secretive AR/VR/MR announcements.

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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VRScout

DECEMBER 5, 2022

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California.

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VRScout

MAY 8, 2018

Google VR becomes Google AR & VR as the company uses its annual I/O event to tease a new wave of augmented technology. Google wasted no time at this years Google I/O Developer Conference , diving head first into some truly jaw dropping projects that are making their way to our devices.

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The Ghost Howls

DECEMBER 21, 2021

I’m super-late with this newsletter because we of New Technology Walkers are working on some cool stuff for our game HitMotion: Reloaded! Image by Google). Google is reportedly working on an AR operating system. Now we have finally an official confirmation of the fact that Google is working on an AR device.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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ARPost

JANUARY 20, 2022

Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. What Is AR Cloud? AR cloud isn’t just another buzzword. Navigation.

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ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

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VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. At launch, XR Casino will feature multiplayer games, public and private rooms, and text and voice chat. Image Credit: XR Casino. “XR Image Credit: XR Casino. For more information visit here.

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VRScout

MAY 8, 2021

Work and game on a 148″ augmented reality screen using the companies Pro 3e 5G smart glasses. AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Image Credit: NuEyes. Image Credit: NuEyes.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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AR Insider

AUGUST 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. P roof points for AR’s role as a shopping tool continue to emerge. We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail lockdowns.

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The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you!

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ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. In other words, they’re more conversational.

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AR Insider

JULY 22, 2021

To be clear, both of these technologies — and other industry jargon — represent real opportunities and accelerants… they’re just a bit overused (and misused) at times. 5G, for example, is often generalized as a technology that will unlock spatial experiences due to faster speeds and low latency.

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Road to VR

OCTOBER 12, 2021

CloudXR, NVIDIA’s real-time XR cloud streaming technology, is now publicly available through the Google Cloud Marketplace with Nvidia RTX Virtual Workstations as a Virtual. The post NVIDIA CloudXR Now Publicly Available on Google Cloud appeared first on Road to VR. Machine Image (VMI).

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ARVR

JUNE 8, 2022

Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR. It’s all about AR experiences whose value is tied to locations. If this sounds familiar, it’s the foundational principle behind the AR cloud?—?a Also on that list is LiDAR.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education.

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VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. Well, it certainly has been an interesting few days for the gaming community. We are asking the court to stop this retaliation. Details here: [link] — Epic Games Newsroom (@EpicNewsroom) August 17, 2020.

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Road to VR

APRIL 12, 2021

NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. Nvidia has long offered a very similar streaming service called GeForce Now, but it’s for traditional games rather than XR. Image courtesy NVIDIA.

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ARPost

OCTOBER 9, 2021

If you want to build a career in immersive technologies , you can start by getting your degree in this field. Starting this fall, Ohio University is offering a Virtual Reality and Game Development (VRGD) undergraduate major. Virtual Reality and Game Development Major – a Needed Addition to the Educational Offer.

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AR Insider

OCTOBER 16, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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ARPost

MAY 14, 2020

As the XR technology showcase gets closer, the news gets more exciting. While I was looking for background on the Auggies, AWE’s XR technology awards, AWE founder Ori Inbar shared some anecdotes from the early days of AWE. AWE is, of course, an XR technology event bigger than just the Auggies. The Auggie Awards started in 2010.

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AR Insider

MAY 21, 2021

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

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ARPost

SEPTEMBER 6, 2022

The AR/VR Policy Conference is returning to Washington D.C. Looking at Last Year’s AR/VR Policy Conference. The inaugural AR/VR Policy Conference took place last year and returns as a joint effort of the XR Association and the Information Technology and Innovation Foundation (ITIF). In Other XRA News….

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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VRScout

JUNE 8, 2019

Online multiplayer could revolutionize how we interact in AR. While VR makes you forget about the outside world, AR instead enhances reality by blending virtual elements with your real-world environment. You’re almost certainly aware of augmented reality and its application in games such as Pokemon Go!

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The Ghost Howls

MARCH 1, 2024

The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Basically, Google could try to be for standalone devices what Steam has been for the PC VR ones.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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VRScout

FEBRUARY 23, 2018

makes AR development faster and easier; launching soon on more devices. Google’s ARCore is getting an update that brings improved environmental understanding and lets developers now publish AR apps to the Play Store. That’s roughly 100 million Android smartphones that have advanced AR capabilities today.

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The Ghost Howls

JULY 17, 2023

Roblox features around 15M experiences on its platform, and some of them are already VR-compatible because Roblox already supports VR on PC (and the support is also improving with the recent adoption of OpenXR). Before you can say “Who the hell is even that” let me tell you that he was tasked to develop Google’s new XR operating system.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning.

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AR Insider

JUNE 30, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. Some companies are established players moving into AR ( AR converts ). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ).

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ARPost

MARCH 16, 2021

The progression of virtual reality and augmented reality technology has been fascinating to chart. On one hand, VR and AR have been around for years without truly cracking mainstream appeal, and there are still plenty of people who’ve never used VR headsets. Will VR and AR Become Ubiquitous in 2021? Let’s consider it.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. The UAE and KSA are both investing heavily in Metaverse ecosystems. KSA is investing $1 billion in metaverse-related projects as it seeks to become a global technology hub.

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AR Insider

FEBRUARY 12, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. As AR struggles to get off the ground and find a path to mass-market scale, there are a few confidence signals for the sector’s long term health. The AR LandSCAPE. Full-Stack Approach.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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