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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. The official video with the full announcement What I was looking for If you are a reader of my weekly newsletter, you know what I was looking for in this announcement. UX : Can Apple make XR usable?

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Will Headworn AR Revenues Reach $13B by 2024?

AR Insider

11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Video Companion. New Study Projects Headworn AR Revenue to Reach $13.4 Billion by 2024. billion in 2024. Report Availability. About ARtillery Intelligence.

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Adobe’s Project Aero Aims to Help Creators Build AR Content

Road to VR

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Passengers can use the system to watch films, play video games, meditate, and send messages on social media. Apple also filed a separate trademark for the new xrOS operating system late last year.

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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

I guess this line has been added to the keynote speech because Apple is going to announce its device very soon at WWDC (at least according to the rumors), and Google wanted to show that it’s part of the game, too. For this reason, Google managed to take two Starline booths to its conference and make some selected journalists try it.

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XR Talks: AR is All About Location, Part III

AR Insider

Beyond Google and its Street View database, efforts are underway from Facebook , Apple , Niantic , and others to spatially map the physical world as a foundation for AR experiences. This could involve playing Pokémon go across topographical planes, or navigating the hills of San Francisco with Google Live View.

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The 7 laws of the present metaverse

The Ghost Howls

The consequences of this harsh debate are visible in this recent report from the Department of Police of San Francisco about the murders happening in the Silicon Valley area: Be careful what you say. Apple is always coming next year, every year. For this reason, Apple is launching its AR/VR/XR headset next year, since 2015.

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