Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. International Business Machines Corp. Samsung Electronics Co Ltd. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc. The post Facebook Surges in U.S.

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Head Mounted Display Strategy AR Machine Learning 156

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. This is happening.

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Apple California Wearables Hand tracking 136

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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Trends Apple Google Unity 416

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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Unreal Apple Government Data 423

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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Apple Oculus China Magic Leap 512

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. This is when Facebook struck. The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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Wearables AR Strategy Apple 130

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Apple is clearly going after Facebook. Go after Oculus Quest as “not capable enough.” ” 2.

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Apple Magic Leap Strategy Google 75

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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Apple AR Head Mounted Display Augmented Reality 100

The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Microsoft admits display problems on HoloLens 2.

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AR Oculus Magic Leap Microsoft 202

XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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Entertainment Augmented Reality Virtual Reality Unity 114

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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Head Mounted Display AR Exercises Data 248

AR Insider

OCTOBER 1, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

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Wearables AR Machine Learning Apple 219

Cats and VR

JANUARY 15, 2019

ARwall’s cumulative new talent has helped paved the way for companies including Apple, Facebook, Oculus, Microsoft Hololens, Survios, Disney Studios Technology Group, Microsoft TV and more. Mosco has held notable positions at Apple, Facebook, and Oculus.

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Los Angeles Illinois Entertainment DC 116

XR Today - VR Headsets tag

MAY 18, 2022

Meta Oculus. One of the top contenders in the virtual reality space today, thanks to the use of more affordable software and hardware solutions, Oculus (from Meta) brings the power of XR to every retail brand. Microsoft is gaining ground as one of the leaders in the Mixed Reality landscape for a reason.

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Retail Microsoft Virtual Reality Training 55

Road to VR

DECEMBER 10, 2019

Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1.

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Magic Leap AR Japan Apple 142

XR Today - Mixed Reality tag

FEBRUARY 2, 2023

” Measures taken in the initiative included consolidation strategies for its real estate to “sublease, early terminate, or abandon” some offices under lease. This reflects actions taken at Google, Snap, Microsoft, and Apple over the last few months regarding their respective smart glass offerings.

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Data Real Estate Microsoft United States 85

The Ghost Howls

MARCH 2, 2020

To make you understand how these features are incredible, Qualcomm has stated that “the [XR2] reference design has 2x the CPU and GPU performance, 4x more video bandwidth, 6x higher resolution and 11x AI improvement compared to our current widely adopted XR platform [the Oculus Quest ]”. Image by Microsoft). News worth a mention.

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Hand tracking AR Oculus HTC 231

Upload VR

MAY 16, 2022

As of this writing, the 128 GB Meta Quest 2 sells new for $299 or refurbished for $249 , with the note “inscription may vary” suggesting buyers might get one with either the earlier “Oculus” branding or the new Meta company symbol on the front of the headset.

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Hardware Strategy Microsoft Gaming 84

The Ghost Howls

SEPTEMBER 22, 2019

Considering that Facebook is very smart also in leaking misleading info (as it has happened with the “Monterey” headset ), this can also be a move from Menlo Park to create hype for the upcoming Oculus Connect 6 and the AR glasses that will be teased there. We may know the field of view of Apple AR headset. Other relevant news.

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AR Apple Oculus Augmented Reality 266

The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! At Facebook Connect this week , Facebook has: Released the powerful Oculus Quest 2 , powered by Snapdragon XR2, and with a 4K display. Even Apple uses modified ARM chips.

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Leap Motion Machine Learning Sony Data 239

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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China Industry Government AR 308

The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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Apple Video Gaming AR 443

The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. Now they find themselves without a market, and the pivot to enterprise is too little too late considering that Microsoft has enterprise features that are much better than the ones of Magic Leap.

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Course Magic Leap AR Oculus 258

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform. Samsung – KRX: 005930 – GearVR (partnership with Oculus VR) and 360 Camera. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Microsoft – NASDAQ: MSFT – VR operating system, VR platform, VR headset. Unconfirmed.

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Industry Magic Leap Samsung Amazon 100

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift.

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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Augmented Reality Magic Leap AR Apple 475

The Ghost Howls

FEBRUARY 7, 2022

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3.

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Virtual Reality Microsoft Data Machine Learning 347

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

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AR Magic Leap Oculus Virtual Reality 161

The Ghost Howls

OCTOBER 15, 2018

It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. PixelStrikeInc brace yourself…the memes are coming. pic.twitter.com/MbJZV8aOdf.

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Magic Leap Augmented Reality AR Florida 170

XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Is Meta Quest for Business the Same as Oculus for Business? Back in 2017, Meta introduced “ Oculus for Business ”.

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Software Hardware Magic Leap Microsoft 189

The Ghost Howls

MAY 30, 2022

Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Most probably, it won’t also unveil the glasses, but it may just talk about upcoming features for Apple XR developers. The “metaverse” was not a key topic inside “Microsoft Build”.

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Magic Leap Virtual World Ukraine Augmented Reality 297

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google. supports VR.

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Augmented Reality Virtual Reality Apple Tools 381

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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Training San Jose Oculus AR 78

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130