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Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

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AT&T and Magic Leap Partnership is All About 5G, While Selling a $2,300 Headset Without It

Road to VR

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

Insiders

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How is Augmented reality Tranforming the Retail Industry?

XR Today - Augmented Reality tag

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. AR technologies are available on millions of Android and iOS smartphones, while the latter requires specialised hardware. Over time, retailers have seen a massive rise across the AR market for their goods and services.

Retail 82
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‘Canva of AR’ Start-up Receives $2 Million Pre-Seed Funding

XR Today - Augmented Reality tag

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. ” Trace is made up of a team with backgrounds from Magic Leap, Disney, Samsung, DARPA, and Harvard.

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Alteon Reveals 3D Content Platform amid Apple WWDC Event

XR Today - Mixed Reality tag

Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats. Other file types supported on the platform include RAW files, including Blackmagic Design RAW, Apple ProRes RAW, and ARRIRAW. This is compatible with Opera Cryotp Browser.

Apple 81
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Enterprise AR Trends for 2020 and Beyond

ARPost

Many decision-makers and CEOs are looking for ways to transform their companies by incorporating the latest technologies. Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. One of the Ongoing Enterprise AR Trends: Retail Transformation .

Trends 396
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The XR Week Peek (2021.03.16): HTC launches Tracker 3.0, Facebook has 10,000 people working on XR, and more!

The Ghost Howls

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

HTC 437