The Ghost Howls

APRIL 22, 2024

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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Google Software Apple Samsung 454

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 412

Trends Apple Google Unity 412

XR Today - Virtual Reality

JANUARY 1, 2024

Users are discovering that virtual reality isn’t just a powerful tool for entertainment. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft. Demand for virtual reality is expanding at an incredible rate.

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Virtual Reality Samsung Tools Apple 130

The Ghost Howls

OCTOBER 26, 2020

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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HTC Oculus Conference China 389

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Oculus Apple Hand tracking Magic Leap 243

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), It is not an app, but a tool to build apps.

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Microsoft Hardware HTC Conference 494

XR Today - Mixed Reality tag

JUNE 30, 2023

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

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Unity Apple Tools Immersion 60

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

Entertainment 114

Entertainment Augmented Reality Virtual Reality Unity 114

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. But that’s a non-starter for anyone outside of the few million people that own VR hardware (much less the compatible HTC and Oculus hardware). 3D mapping’s evolutionary path was recently accelerated with a developer tool from Here Technologies.

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Immersion San Francisco Construction Google 245

XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

At the same time, major workplace application developers Microsoft debuted its follow-up to Altspace VR and Immersed debuted an MR headset which could rival the biggest names on the market. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.

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Microsoft Immersion Real Estate Washington 46

XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Moreover, Immersed is debuting its Visor product at a lower price than the Vision Pro, perhaps creating a wild card in XR competition alongside significant players such as Meta, Microsoft, HTC, Lenovo, Xreal, and Varjo.

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Apple Real Estate Immersion Entertainment 122

The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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Ukraine Apple Groups Augmented Reality 314

XR Today - Virtual Reality

JANUARY 12, 2024

While there are undoubtedly plenty of high-cost solutions out there, such as the impending Apple Vision Pro , there are also some more affordable headsets ideal for beginners. Today’s best cheap VR headset options will offer access to various applications and tools.

Virtual Reality 238

Virtual Reality Immersion Wearables Controllers 238

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. The Use of VR in the Field of Education Vindevogel goes on to say that VR will be a useful tool in the field of education.

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Virtual Reality Unreal Technology Tools 400

XR Today - Mixed Reality tag

OCTOBER 7, 2022

One of the major market leaders in the XR accessories environment, Rebuff Reality focuses on developing enhanced solutions for existing VR hardware and tools. Among the most famous XR innovators on the market today, HTC VIVE offers a range of solutions for those interested in the benefits of spatial audio. Rebuff Reality.

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Magic Leap Unity Microsoft Immersion 79

XR Today - Mixed Reality tag

FEBRUARY 27, 2023

Additional headsets, including the Meta Quest Pro , HTC VIVE XR Elite, Pico 4 and Pico 4 Enterprise, Varjo VR-3 and XR-3, and Lenovo VRX and A3 feature this technology. These devices incorporate spatial audio for collaborative tools, simulations, and gaming to deliver key sound and feedback for users.

Immersion 76

Immersion Head Mounted Display Apple Microsoft 76

The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release The same on Twitter.

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Unreal Apple Government Data 423

XR Today - Mixed Reality tag

JANUARY 24, 2024

The Apple Vision Pro is just around the corner; next week, the major computing firm is set to debut the product for US customers following years of leaks and teasers. Moreover, Apple is keen to educate new audiences on XR and its related technologies. Can Apple’s Spatial Computing Vision Reach Enterprise Clients?

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Apple Education Immersion Retail 92

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major XR Firms Push Spaital Productivity Solutions As Apple enters the immersive technology space, a shift towards XR/spatial computing productivity solutions is underway. However, HTC VIVE still believes that controllers hold value.

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Head Mounted Display Samsung Eye Tracking Immersion 97

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. ” Wu also noted that HTC VIVE supports OpenXR 1.1 However, Apple is a notable exclusion; it’s not surprising. on PC and AIO.

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Unity Groups Unreal Industry 89

XR Today - Mixed Reality tag

AUGUST 8, 2022

While there are various XR vendors on the market today with powerful tools for those in the gaming landscape, some stand out as particularly innovative. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. The AR gaming landscape is experiencing similar growth.

Gaming 82

Gaming Unity Augmented Reality Microsoft 82

The Ghost Howls

JUNE 23, 2019

HTC has revealed the design of the Vive Cosmos. HTC has finally unveiled some information on the Vive Cosmos. HTC has told in the past that this is a headset more consumer-oriented , but Sebastian Ang of Mixed Reality TV has reported that, according to a reliable source, the price will be 899. Top news of the week.

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Magic Leap HTC AR Oculus 166

XR Today - VR Headsets tag

MAY 18, 2022

In recent years, demand for new tools capable of strengthening the emotional connections between brands and consumers has accelerated. Tools like virtual, augmented, and mixed reality could help to recreate some of the meaningful experiences we’re used to seeing with in-person retail interactions.

Retail 55

Retail Microsoft Virtual Reality Training 55

XR Today - Mixed Reality tag

AUGUST 30, 2022

EON Reality’s metaverse tools will also boost the efficiency of training Axelrod Holdings employees and affiliated institutions, and will additionally slash costs for infrastructure and allow the UAE to explore further possibilities with bespoke “hands-on” upskilling experiences at institutions and enterprises.

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UAE United Arab Emirates Michigan Magic Leap 95

VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

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AR Magic Leap Conference North America 273

The Ghost Howls

JANUARY 2, 2019

On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. It has released experiences like Microsoft Remote Assist, that let different teams in a company work together to solve maintenance problems. Of course, it will exploit the already awesome Microsoft platform.

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Augmented Reality Magic Leap Leap Motion AR 394

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

XR Today - Augmented Reality tag

AUGUST 1, 2022

Over the last two years, metaverse technologies have matured due to investments from firms such as Meta Platforms, Microsoft, Epic Games, and many others. This refers to the plethora of design tools and applications used by developers and content creators to produce digital resources, immersive experiences, and other assets.

Architecture 124

Architecture Technology Augmented Reality Microsoft 124

The Ghost Howls

MAY 17, 2021

Image by HTC Vive). HTC launches Vive Focus 3 and Vive Pro 2. In the end, the rumors were correct and HTC launched two headsets at VIVECON: the Vive Pro 2 and the Vive Focus 3 Business Edition. But this device got also some criticism: first of all , HTC has not released new controllers and still sells it with the old Wands.

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Eye Tracking HTC China Amazon 349

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 85

The Ghost Howls

MARCH 27, 2023

Ok, of course, I’m kidding, but, you know, the possibility of saying the wrong name is so high that my proposal actually starts making sense… Top news of the week (Image by HTC Vive) HTC reveals inside-out-tracked Tracker With a totally unexpected move, HTC has revealed a new kind of Tracker.

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Razer HTC Apple Ukraine 300

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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Unity Microsoft Machine Learning Apple 343

VRWorld

OCTOBER 7, 2016

Its founders claim to be a proven team of industry experts from their former senior roles at Apple, Adobe, Microsoft and Lucasfilm. ” For example, HTC Vive will receive a stream of about 110 degrees for HTC Vive. We look forward to making Pixvana’s technology and compatible content available on Steam.”

Technology 76

Technology HTC Video Virtual Reality 76

XR Today - Mixed Reality tag

JUNE 8, 2023

HTC VIVE unveiled enterprise-grade hardware and platforms on Thursday via its XR Elite Business Edition and Business+ solutions. Conversely, Apple has entered the XR scene with a potential enterprise-focused Vision Pro headsets. The big reveal rocked the industry following Monday’s Worldwide Developers Conference (WWDC).

Industry 101

Industry Training Magic Leap Immersion 101

VRWorld

JANUARY 23, 2018

In October, VR officially became a part of the world’s most widely-used operating system, when Microsoft rolled out its “ Fall Creators ” update to Windows 10, to provide integrated support for their Windows Mixed Reality ecosystem. #6 5 – Oculus vs. HTC price war. HTC, on the other hand, struggled financially in 2017. #4

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AR HTC Sony United States 53

Road to VR

SEPTEMBER 29, 2016

As ‘platform agnostic’ player, we’re sure to see apps available for headsets such as Samsung Gear VR, HTC Vive, Google Daydream, and Oculus Rift. Company founders come from senior product and engineering leadership roles at Apple, Adobe, Microsoft and Lucasfilm.

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Video 360 Video Seattle Technology 100

XR Today - VR Headsets tag

JANUARY 31, 2024

When HTC VIVE started teasing the HTC VIVE Flow way back in 2021 , it left some consumers a little confused. In 2024, as competing vendors roll out heavier and bulkier systems like the Apple Vision Pro , demand for lightweight and ergonomic headsets is beginning to increase.

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HTC Virtual Reality Immersion Wearables 89