Apple HTC Magic Leap Sony 
XR Today - Virtual Reality
JULY 29, 2024
These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.
Road to VR
JUNE 22, 2023
Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Apple wasn’t the first to make a portable MP3 player, although it was the first to make one everyone wanted. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.
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XROM
JUNE 4, 2023
The battle for supremacy in the world of augmented and virtual reality devices is heating up, with #Apple and #Meta taking center stage. On June 5th, Apple is rumored to launch its XR Glasses at the Worldwide Developers Conference (#WWDC) for an expected price of $3000. So who will lead the HMD market in the future? It's hard to say.
The Ghost Howls
SEPTEMBER 3, 2023
As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.
The Ghost Howls
OCTOBER 26, 2020
A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.
Road to VR
NOVEMBER 2, 2017
By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.
XR Today - Mixed Reality tag
JULY 11, 2024
Meta’s open approach contrasts Apple’s closed ecosystem for its spatial computing vision. While Apple is creating a closed ecosystem for its hardware, Meta is taking an open approach, providing developers with a customizable framework for specific solutions, which was only boosted with the Ocean launch. ”
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