XR Today - Augmented Reality tag

JANUARY 23, 2025

Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market. Google has entered a definitive agreement with HTC VIVE, resulting in a significant investment of $250 million in the leading XR firm.

Samsung 110

Samsung Magic Leap Google HTC 110

Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

Microsoft 279

Microsoft Magic Leap AR Groups 279

XR Today - Augmented Reality tag

JANUARY 23, 2025

The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. Notably, the move gives Google access to “certain HTC employees from its XR team” who will join Google to help the firm develop its own XR solutions. What a HTC/Google Unitifaction Mean?

HTC 75

HTC Google Magic Leap Taiwan 75

The Ghost Howls

MARCH 28, 2022

Upload reported that Sony showcased PlayStation to some selected partners , but no one could speak about what he/she has seen. More info (GDC roundup 1) More info (GDC roundup 2) More info (GDC roundup 3) More info (Moss to be published on many platforms) More info (Manus Quantum Metagloves) More info (Sony showcasing PSVR).

Magic Leap 329

Magic Leap AR Ukraine San Francisco 329

ARPost

JUNE 8, 2022

Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” Alvin Graylin, HTC China President, presented the Auggie for Best Head-Worn Device.

Magic Leap 429

Magic Leap Tools Entertainment Conference 429

The Ghost Howls

JANUARY 18, 2023

HTC Vive XR Elite HTC Vive XR Elite (Image by HTC Vive) The star of the event has for sure been the Vive XR Elite, HTC’s latest flagship headset. One is the high cost: HTC markets it as a consumer device, but at that price, not many consumers are going to buy it, so it will be a prosumer one.

AR 435

AR Magic Leap Razer Augmented Reality 435

XR Today - Augmented Reality tag

MAY 22, 2025

Additionally, Google has entered into a definitive agreement with HTC VIVE, investing $250 million in the leading XR firm. In return, Google will receive valuable XR-related support from HTC, including access to certain employees from HTCs XR team who will join Google to help develop its own XR solutions. Have thoughts to add?

Google 89

Google Immersion Samsung Magic Leap 89

XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million.

Magic Leap 97

Magic Leap Google Samsung Augmented Reality 97

Road to VR

MARCH 18, 2018

When it comes to HTC, most everyone’s mind is on the Vive Pro. With GDC being the last major event in Q1, hosted just a week before the end of the quarter, and given the presence of HTC at GDC in years past, it certainly seems like the appropriate place and time to reveal the price and release date of the Vive Pro, if not a delay.

AR 278

AR HTC San Francisco Oculus 278

The Ghost Howls

FEBRUARY 7, 2023

More info (Quest 3 to feature color passthrough AR) More info (Quest 3 will not feature face tracking) Sony may be disappointed by PSVR 2 preorders A report by Bloomberg affirms that Sony is disappointed by the current preorders of the PSVR 2 and now plans to ship only 1.5M But Sony has refuted the report, claiming it is not true.

Samsung 389

Samsung Google Ukraine Sony 389

VRScout

FEBRUARY 20, 2017

EX-HEAD OF SONY PLAYSTATION LONDON FORMS CROSS-PLATFORM VR GAME STUDIO. Formed by Dave Ranyard, who was the lead at Sony’s London Studio during PSVR’s creation, it includes a handful of early-days development of the PlayStation VR– back when it was still a code name (Project Morpheus was one of my favorite code names).

Los Angeles 173

Los Angeles Philadelphia Magic Leap Virtual Reality 173

VRScout

JUNE 19, 2016

The PSVR unit will work with the PlayStation 4 and Sony says they’ll have 50 games ready to go at launch. According to at least one developer, Oculus is throwing money at secret exclusivity deals to ensure that developing content will launch on Oculus before becoming available on the HTC Vive’s SteamVR store. Want to do a demo?

Los Angeles 150

Los Angeles Denver Magic Leap Augmented Reality 150

XR Today - Mixed Reality tag

MAY 29, 2025

While Google doesnt have many XR devices to offer yet, its already partnering with Samsung on Project Moohan and Haean, as well as supporting companies like HTC VIVE , Magic Leap, Sony and many others so the options could be limitless.

Apple 99

Apple Unity Google Tools 99

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

Virtual Reality 400

Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

AUGUST 29, 2018

However, following the release of consumer equipment like the HTC Vive , Oculus Rift , Sony PSVR and the various mobile VR headsets , we now have a different situation with a much larger group of people (the general population) using virtual reality on a regular basis, for longer periods of time.

Virtual Reality 316

Virtual Reality Magic Leap Examples Data 316

XR Today - Mixed Reality tag

JULY 30, 2024

The OpenXR API is crucial for many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo.

Magic Leap 116

Magic Leap Latency Unreal Unity 116

XR Today - Augmented Reality tag

DECEMBER 9, 2022

This began with devices from Lenovo, HTC VIVE, Pico Interactive, and Meta Platforms, so the growth we’ve seen for consumer use cases has been very strong since then. Other devices from Magic Leap and Microsoft’s HoloLens headsets offer deeper levels of immersion. These range from the Lenovo A3 [and Magic Leap 2].

AR 118

AR Magic Leap Miami Head Mounted Display 118

XR Today - Mixed Reality tag

MAY 29, 2025

Its also investing in HTC VIVE to support the release of new enterprise-grade mixed reality headsets going forward. Since the ecosystem is device-agnostic, you should have plenty of opportunities to explore various options from Samsung, Sony, XReal, Magic Leap, and more in the years ahead.

Strategy 73

Strategy How To Google Training 73

XR Today - Mixed Reality tag

JULY 11, 2024

This consolidation simplifies application development cycles for the range of vendors using OpenXR APIa, including Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. ”

Real Estate 123

Real Estate Magic Leap Tourism Hardware 123

XR Today - Mixed Reality tag

FEBRUARY 16, 2024

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.

Magic Leap 117

Magic Leap Saudi Arabia Apple Switzerland 117

TechCrunch VR

APRIL 3, 2023

The move is especially interesting in light of the relatively recent shift toward enterprise customers that’s been explored by Meta, Magic Leap and HTC. Pretty much all of the big players, outside of Sony’s PSVR. To date, Virtuix has sold around 70 of its Omni Arena models to U.S.

Austin 103

Austin Magic Leap HTC Hardware 103

The Ghost Howls

JULY 7, 2019

HTC Vive Cosmos will work with Vive Wireless Adapter. This week, HTC has not made another big reveal about the Vive Cosmos, so we’ll still have to wait to discover more about its price and its features. It’s more a logistic thing internal to HTC, so I think most of us can not care about this :D. Other relevant news.

AR 191

AR China Los Angeles HTC 191

XR Today - Mixed Reality tag

JANUARY 9, 2023

Somnium Space included various hardware considerations to power an MR headset that competes with major industry players like Meta, PICO, and HTC VIVE. HTC VIVE Announce Major Meta Quest Competitor. HTC is marketing its new product as a convertible and compact “all-in-one XR headset.” CES 2023: Closing Thoughts.

Immersion 144

Immersion Las Vegas HTC Hardware 144

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. ” Wu also noted that HTC VIVE supports OpenXR 1.1 on PC and AIO.

Unity 124

Unity Groups Unreal Industry 124

XR Today - Mixed Reality tag

DECEMBER 8, 2022

Several of the world’s biggest tech giants, including Meta Platforms, Sony, Agora, HTC VIVE, Unity Technologies, Qualcomm, Magic Leap, Lenovo, and many others joined the event. .” The IGS 2022 Miami took place from 5 to 7 December at Miami Beach’s iconic Fontainebleau Hotel.

Training 119

Training Miami Education Magic Leap 119

XR Today - Mixed Reality tag

MAY 2, 2024

OpenXR API is essential for many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. This move comes after Khronos released an updated version 1.1 of its OpenXR API to help developers create more efficient cross-platform AR/VR/MR applications.

Magic Leap 109

Magic Leap Hardware Apple Unreal 109

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 Sony – NYSE: SNE – VR Console, VR Games & VR Headset. billion from companies listed below like Google and Qualcomm.

Industry 100

Industry Magic Leap Samsung Google 100

XR Today - Mixed Reality tag

APRIL 23, 2024

The OpenXR API is essential for many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. This consolidation streamlines the application development cycles.

Hardware 123

Hardware Magic Leap Industry Apple 123

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of Magic Leap would join the event along with many other top executives.

Europe 109

Europe Portugal Magic Leap Conference 109

XR Today - Big XR News tag

SEPTEMBER 20, 2022

Making up its list of thought leaders includes individuals from key immersive front-runners, including but not limited to Adobe, Google, Lenovo, Unity, Accenture, T-Mobile, Magic Leap, Qualcomm, Sony, HTC VIVE, and Meta.

Europe 75

Europe Magic Leap Portugal Education 75

XR Today - Augmented Reality tag

AUGUST 20, 2024

The report notes that the forecasted uptick hinges on various market leaders, including Google, Sony, Apple, Samsung Electronics, Microsoft, HTC, Oculus, Magic Leap, Blippar, and Upskill. The development of XR for enterprises and consumers is notably rising in the US and EU.

Trends 117

Trends AR Augmented Reality South Korea 117

XROM

JUNE 4, 2023

link] But the competition doesn't stop there, with HMD companies from around the world, including Magic Leap , HTC, NReal, Lenovo, Samsung, Sony, HP, PicoVR, and many others, joining the race. Meanwhile, Meta, formerly Facebook , has announced its Meta Quest 3 VR/MR Glasses to compete with Apple.

Apple 73

Apple Magic Leap Conference Sony 73

XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million.

Magic Leap 52

Magic Leap Google Samsung Augmented Reality 52

XR Today - Mixed Reality tag

APRIL 19, 2024

The OpenXR API plays a crucial role in many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. It specifically reduces the need for vendor-specific extensions and helps to reduce the different coding frameworks behind its support end devices.

Microsoft 87

Microsoft Apple Education Training 87

VRWorld

JULY 14, 2016

With the introduction of Google Cardboard and the Daydream VR platform, Oculus and HTC discrete VR headsets and GearVR headsets for even smartphones like the Samsung’s Galaxy S7, the first tentative steps towards virtual reality gaming are being taken. Virtual Reality Gaming isn’t coming, it’s already here.

Las Vegas 40

Las Vegas Magic Leap Virtual Reality Google 40

The Ghost Howls

OCTOBER 26, 2020

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

HTC 449

HTC Oculus Conference China 449

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. However, in June 2020, a U.S. federal court threw out the case as #MagicLeap failed to make any viable claim.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52