AR Insider

DECEMBER 25, 2019

But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. Speaking of Facebook’s billion lens engagements, Google has matched that figure in visual search activations for Google Lens.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. And AR advances its parallel VR play.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

EON Reality’s metaverse tools will also boost the efficiency of training Axelrod Holdings employees and affiliated institutions, and will additionally slash costs for infrastructure and allow the UAE to explore further possibilities with bespoke “hands-on” upskilling experiences at institutions and enterprises.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. Google is also advantaged in that can “ incubate ” AR in search.

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AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. But NFTs should be bought with fiat currency and Apple will take a 30% cut out of them. Learn more. Some XR fun.

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AR Insider

MARCH 19, 2020

This could extend from Google’s work to index knowledge, but amplify that work with even easier access. By indexing knowledge, [Google] eliminated the need to occupy cognitive space with rote facts,” said Boland. We’re seeing the first hints of this in tools like Google Lens and VPS. edges (think: banner ads).

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.

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XR Today - Mixed Reality tag

MARCH 23, 2023

Leading organizations like Meta, Google, and Apple have all reported significant layoffs in the last year. Apple has delayed its strategy for AR and MR glasses, to somewhere around 2026. Meta seems to be making very few leaps in the metaverse space, and Google still hasn’t made any major updates to its own XR initiative.

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AR Insider

JULY 18, 2019

This could extend from Google’s work to index knowledge, but amplify that work with even easier access. By indexing knowledge, [Google] eliminated the need to occupy cognitive space with rote facts,” said Boland. We’re seeing the first hints of this in tools like Google Lens and VPS. edges (think: banner ads).

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Augmented Reality AR Google Apple 150

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Right now, countless vendors, including companies like Microsoft, Meta, and Apple , are all driving new interest in AR specs. Products like Google Glass looked “nerdy” and felt uncomfortable to wear. As the landscape evolves, certain trends have begun to emerge, highlighting the potential direction of the smart specs industry.

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Trends AR Technology Immersion 84

Road to VR

SEPTEMBER 11, 2023

There’s a rumor going around that Nintendo is making a VR headset in partnership with Google. Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment.

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XR Today - VR Headsets tag

MAY 18, 2022

Companies like Nestle Purina have already discovered the power of Oculus for things like retail shelf planning, while other companies use the VR tools for employee training. You can use Meta headsets and software to interact with B2B and B2C clients, or to train your retail assistants to be more empathetic and effective.

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XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

While the company started primarily as a VR developer of workforce training platforms for industrial companies, Giant Lazer quickly realized the demand for enterprise AR solutions was just as significant. To reach that stage, however, vendors must address the issues of pricing and comfort first. A Rapidly Growing Marketplace.

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XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Major institutions like the United States Department of Defence are already leveraging the tool in their own learning strategies.

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Unity Tools Education Unreal 86

The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Apple adds spatial audio to AirPods. PwC validates the use of VR for soft skills training.

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VRScout

FEBRUARY 25, 2019

Those enterprise customers have enthusiastically been adopting Microsoft’s mixed reality technology in a variety of productivity, collaboration, training, and visualization use-cases; while Microsoft, in turn, have been satisfying the wish-list of those dedicated customers. Spatial Anchors. Trimble XR10 w HoloLens 2 / Image Credit: Microsoft.

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Building the Metaverse

FEBRUARY 2, 2023

Meta has research and products in virtually every area: from supercomputing clusters (infrastructure) for training AI models, up through experiences for platforms like the Quest which benefit directly from generative technologies. Similarly, Google has products in virtually every category, from chips to end-user experiences.

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Virtual World Machine Learning Technology Google 98

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. It could have been a prospective student tour at Arizona State University.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. It could have been a prospective student tour at Arizona State University.

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AR Chicago Augmented Reality Training 78

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Facebook and Apple will jumpstart the smartglasses ecosystem.

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Augmented Reality Magic Leap AR Apple 489

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. Google gave a grant to the DuSable Museum in Chicago, so they wanted to reboot the Mayor Harold Washington exhibit. It could have been a prospective student tour at Arizona State University.

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AR Chicago Augmented Reality Training 60

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). They can’t look nerdy like Google Glass did.

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AR Augmented Reality Magic Leap Immersion 62

Bernard Marr

OCTOBER 31, 2022

Crucially, it’s one where, unlike social and search, which are pretty well sewn up by the likes of Google and Meta, there is still everything to play for. No one knows for sure what the winning strategy will be yet, but one thing is for certain – you’ve got to be in it to win it. The Corporate Metaverse.

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Trends Virtual World Augmented Reality Virtual Reality 59

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

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Austin Google AR Examples 60

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. The report keeps saying that this confusion is not beneficial for Microsoft’s XR division: some employees are leaving, taking their expertise to other companies like Meta (that instead has a clear strategy). Image by Apple).

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XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

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XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

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AR Magic Leap Augmented Reality Course 78

TechCrunch VR

MAY 31, 2023

Morton Helig’s 1962 patent describes a system that delivers a realistic simulation for potential work and military training purposes: There are increasing demands today for ways and means to teach and train individuals without actually subjecting the individuals to possible hazards of particular situations.

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XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. I think we’ve seen the Go has seen some early success, with companies like Walmart announcing that they were buying a lot of them to train employees for things like customer service.

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XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. I think we’ve seen the Go has seen some early success, with companies like Walmart announcing that they were buying a lot of them to train employees for things like customer service.

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