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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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The AR Location Wars, Part II: Apple

AR Insider

The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. Part II: Apple . Look Around.

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The AR Location Wars, Part I: Google

AR Insider

The real world is a key part of that formula….and and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. Part I: Google .

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What’s Google’s AR Incubation Play?

AR Insider

In AR, Apple is a good example of this approach, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most well-traveled destination: Google. For one, Google increasingly offers AR-enabled search results that come to life in 3D.

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AR and Shopping Collide, Part IV: Google

ARVR

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

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The AR Location Wars, Part II: Apple

ARVR

The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. continuing here with Apple.

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AR’s ‘Location Wars’ Get Started

AR Insider

The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value… location, location, location. That could be wayfinding with Google Live View , or visual search with Google Lens. Turf Battle .