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Can Google Jumpstart AR Shopping?

ARVR

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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The AR Location Wars, Part I: Google

AR Insider

The real world is a key part of that formula….and and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. Part I: Google .

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Q&A With Matt Bell: How Matterport Started Capturing The Real Estate Market In VR

UploadVR Between Realities podcast

Anyone involved at the intersection of real estate and Virtual Reality has probably experienced a immersive walkthrough made with Matterport technology. Bell and I discuss what it was like founding the company, building the prototype and looking forward to Google Project Tango. Is your core focus Real Estate?

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IrisVR Opens Up VR Real Estate With Two New Apps

UploadVR Between Realities podcast

The real estate industry is one of the most immediately applicable to VR, letting potential home owners view spaces without actually having to travel to them. Scope, meanwhile, is intended for mobile-based VR like Google Cardboard and is available for free on iOS and Android.

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How Will VR and AR Change Marketing In 2021 (And Beyond)?

ARPost

See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. If you’re looking for an example of an industry that has already had to change its marketing quite significantly, real estate is a perfect choice. See Also: How Immersive Tech Continues to Find a Home in Architecture and Real Estate.

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AR and Shopping Collide, Part IV: Google

ARVR

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

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