AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

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XR Today - Augmented Reality tag

SEPTEMBER 12, 2022

While the company started primarily as a VR developer of workforce training platforms for industrial companies, Giant Lazer quickly realized the demand for enterprise AR solutions was just as significant. With tools like AR checklists, businesses can carry out complicated processes like onsite inspections in minutes rather than hours.

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Industry Tools AR Augmented Reality 52

ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education. Apple ARKit.

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XR Today - Big XR News tag

OCTOBER 20, 2023

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. This has led Google to slash jobs across its operations in recent months.

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ARVR

JULY 11, 2022

These include industrial AR , consumer VR , and AR shopping. including AR creation tools and ad placement?—?could In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most traveled destination: Google.

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Google AR Case Study Machine Learning 130

XR Today - Mixed Reality tag

FEBRUARY 28, 2024

This week at Mobile World Congress (CES) 2024 in Spain, HTC VIVE is showing face with a strong presence as a leading enterprise XR solutions provider reacting to industry trends to create its products. A defining factor of the Vision Pro is its controller-less design, instead leveraging tracking technology to record inputs.

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HTC Apple Latency Hand tracking 122

Upload VR

FEBRUARY 19, 2024

Reaching into a website and pulling an object into your room isn’t exactly a new idea, but beautifulthings.xyz accomplishes the job on Apple Vision Pro very well. Google, meanwhile, at least gave employees enough time to migrate and open source their work before shutting down.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With much said about the headset and hype at an all-time high, the fallout of such a monumental device release could create shockwaves across the industry, bringing many fresh eyes and investments to the space.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Following mainstream media coverage of the Metaverse, stating that it was ‘dead’ and no longer viable, companies and experts across the industry have begun pushing back against the mainstream narrative.

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Industry Magic Leap Technology Immersion 90

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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XR Today - Mixed Reality tag

MARCH 15, 2024

Apple Debuts Vision Pro 1.1 For enterprises, Apple is improving enrollment for application access. According to reports, Apple is supporting workers undergoing account-driven enrollment. According to reports, Apple is supporting workers undergoing account-driven enrollment.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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Augmented Reality Trends Retail AR 422

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Augmented Reality tag

SEPTEMBER 30, 2022

Despite the colossal failure of its first pair of smart glasses back in 2014, Google’s latest wearable device, the Glass Enterprise Edition 2 , marks a significant turning point for the XR industry. Google’s smart glasses are lightweight, dust and water-resistant. Google Glass Pricing.

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XR Today - Augmented Reality tag

APRIL 17, 2023

Additionally, Gherman said that Mural Maker is the “tool you need to use” for a production company creating murals and full-time muralists. Also, the service provides artists with a tool for copying reference designs. Gherman said: So a lot of artists prefer to design and draw on physical paper than on digital tools.

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Immersion Apple Education Tools 83

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.

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Leap Motion Hand tracking Apple Data 230

ARPost

FEBRUARY 24, 2020

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. It already has multiple applications in a number of industry environments. Over at Google, the AR glasses project didn’t die completely.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

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XR Today - Virtual Reality

OCTOBER 1, 2022

WMG is designing its first NFT collection with Web3 firm Probably Nothing, and the partnership will provide WMG artists with the tools to build and extend fan bases across Web3 platforms and services. Via the marketplace’s MoonPay service, users can buy, sell, and mint NFTs with Visa, MasterCard, American Express, Apple, and Google Pay.

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Groups Tools Apple Google 204

XR Today - Mixed Reality tag

APRIL 11, 2023

Apple’s mixed reality (MR) headset has faced new setbacks after it dropped its exclusive assembly partner, Digitimes reported on Tuesday. Apple initially tasked Taiwanese firm Pegatron with assembling its upcoming MR headset, but has recently removed the company from its supply line, the report said.

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XR Today - Mixed Reality tag

APRIL 17, 2023

Apple is set to reveal its long-awaited Reality Pro mixed reality (MR) headset at the Worldwide Developers Conference (WWDC) on 5 June, news reports revealed on Sunday. What’s in the Bag for Apple? These include a lineup of new Apple laptops, Apple Watches, and software updates.

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Apple Conference Software Industry 81

ARPost

JANUARY 20, 2022

Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. It’s a powerful, versatile tool that can be applied to a variety of situations, ranging from everyday interactions to business transactions in different industries. Google Lens. What Is AR Cloud?

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XR Today - Augmented Reality tag

MAY 25, 2023

Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. Companies such as Xreal, RealWear, ThirdEye, Magic Leap, and Lenovo have developed smart glasses for industrial field services. AR smart glasses – Users can also view AR content with smart glasses.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. US Justice Department Against Google The US Justice Department filed a lawsuit against Alphabet, Google’s parent company, this Wednesday.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new set of tools for developers to build all of this.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

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ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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AR Augmented Reality Trends Healthcare 414

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools.

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ARPost

MAY 26, 2020

Thus, the new SDK kit has the potential to transform various industries, from manufacturing and industrial design, to education and entertainment. See Also: Holo-Light Launches ARES AR Workspace for Engineering and Industrial Design. How Is XR Streaming Possible in Hi-Fi for Tetherless Devices? What NVIDIA CloudXR Consists Of.

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Head Mounted Display Industry Healthcare Architecture 281

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc. Snap Inc.

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Anand Tech

SEPTEMBER 6, 2023

According to fresh SEC filings from Arm, the chip IP designer has secured a slew of industry investors ahead of the company's impending IPO. Overall, the cornerstone investors represent a mix of fabless chip designers and tool vendors, as well as all three of the world's leading fabs themselves.

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Apple Samsung Groups Architecture 97

AR Insider

DECEMBER 24, 2019

This applies to the current state of the spatial computing industry. After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors.

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AR Insider

MARCH 10, 2020

After passing through the boom and bust cycle of 2016 and 2017, the last two years were more about measured optimism in the face of the sobering realities of industry shakeout and retraction. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Header Image Credit: Apple.

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VRScout

APRIL 1, 2019

The VR industry is no exception to these springtime festivities. In honor of today’s celebration, we thought it’d be nice to take a stroll down memory lane and recount some of the industries best, most outrageous April 1st “reveals” of the past four years. Image Credit: Google. Then there’s the Chromebook Cardboard.

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XR Today - Mixed Reality tag

JANUARY 23, 2024

Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. Business leaders who are taking note of industry events like SPIE.AR|VR|MR VR|MR 2024 One of the most valuable parts of an industry event is the keynotes and seminars. Notably at SPIE.AR|VR|MR,

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