XR Today - Augmented Reality tag

MARCH 11, 2024

For enterprise, the Vision Pro presents a curious concept as, unlike predecessors like Meta, Apple focused on productivity as its core use case, leading to various enterprise-ready applications landing on the product ready for launch. Due to Apple’s preparation of developers last year, many applications are now debuting on the service.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

In a conversation with the BBC, Tim Cook, the CEO of Apple , highlighted some of the productivity gains and accessibility considerations of the firm’s upcoming MR headset, the Vision Pro. Notably, the Vision Pro gives users various options to understand and interact with XR by using eye and hand-based interactions.

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XR Today - Mixed Reality tag

DECEMBER 15, 2023

Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. Apple Preps Retail Stores for Vision Pro Debut Apple is preparing for the release of its Vision Pro device, which was announced earlier this year. Will the XR market become a shark tank in the new year?

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XR Today - Mixed Reality tag

JUNE 5, 2023

Apple has launched its long-awaited mixed reality headset, the Vision Pro, at WWDC. It is also the first device on offer since the launch of its Apple Watch in 2015. It is also the first device on offer since the launch of its Apple Watch in 2015. Apple vision Pro will introduce us to spatial computing.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. 3D content is really a huge problem that needs to be tackled if we want the 2D retail web pages to become 3D XR retail pages.

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XR Today - Mixed Reality tag

JUNE 7, 2023

Apple’s new visionOS operating system is easily one of the most anticipated new solutions announced at WWDC this year. For years, Apple fans have been left to scour the rumor mill for news about an impending Apple headset. Now we finally have not just one Apple VR/AR announcement, but multiple. What is Apple visionOS?

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XR Today - Augmented Reality tag

APRIL 3, 2024

The software can also be used in other areas, such as retail, training, and remote assistance, to help workers stay safe and productive. Glartek announced that its frontline solution is now available on Apple’s Vision Pro.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. There is no face or eye tracking.

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XR Today - Mixed Reality tag

JUNE 30, 2022

Even in 2007, when Apple announced the first iPhone, Steve Jobs was keen to get rid of the stylus for touchscreen management, arguing separate controllers and devices make using technology more cumbersome. Eye tracking, on the other hand, can record eye positions and movements to provide insights into the human mind.

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XR Today - Mixed Reality tag

JULY 30, 2023

More Immersive, Intuitive User Experiences Perhaps the most significant reason to invest in eye and hand-tracking solutions for extended reality is that they can massively improve user experiences. Many of the most advanced vendors in the XR space offer eye and hand tracking to boost user immersion.

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Sectors such as retail, medical, remote guidance, and even the military leveraged the technology to circumvent the challenges of COVID-19. This, combined with cutting-edge hand and eye tracking, combine real-time 3D (RT3D) content with a person’s field of view (FoV). It is also expected to top $345.9

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Big XR News tag

AUGUST 18, 2023

The likes of Apple and Meta are investing in MR to provide an accessible and feature-rich device. PICO is updating its hand-tracking and MR features as other upcoming headsets – from firms such as Apple and Meta – offer similar technology, making XR headset vendors refine MR offerings as the technology becomes mainstream in 2024.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Google, Apple, and other map programmes offer this functionality to users. People find it easier to create their own solutions due to SDKs like Apple’s ARKit, Google’s ARCore, and Qualcomm’s Snapdragon Spaces, among others. Also, CORTEXR and others are creating analytics tracking plugins for AR devices.

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AR Insider

FEBRUARY 26, 2020

Next generation VR devices are getting updated with all the necessary ingredients to make video passthrough possible including high resolution displays, powerful cameras, depth sensors, GPUs and eye-tracking. Source: Apple. 2020 will be another great year for hearables with AirPods continuing to lead the charge.

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Upload VR

JANUARY 10, 2024

There's already a Chinese knockoff of Apple Vision Pro, and we tried it on at CES. The AX162 from Chinese startup EmdoorVR is already available to purchase from retailers like Aliexpress for around $500. A to-scale 3D render of the real Apple Vision Pro at a very similar angle. Yes, that's a 1, not a typo.

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XR Today - Augmented Reality tag

NOVEMBER 30, 2022

Currently, big retail firms are experimenting with virtual try-on solutions to enhance customer experience platforms. Additionally, smart glasses are starting to implement hand and eye-tracking from specialists like Tobii to provide a hands-free user experience. Retailers also leverage AR to improve the buyer’s journey.

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XR Today - VR Headsets tag

OCTOBER 8, 2023

However, the Quest 3 will still be more affordable than other emerging MR devices, like the Apple Vision Pro. However, like other Meta headsets, the Quest 3 will also be available through selected retailers. Notably, while the Quest 3 does feature hand tracking , it doesn’t offer eye tracking.

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ARVR

JANUARY 21, 2022

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. ARKit appears to have the best compatibility between software and hardware, as Apple is responsible for all aspects of their devices. million by 2026. billion by 2024.

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The Ghost Howls

JANUARY 11, 2022

The expected retail price is $299, with the gloves coming in 3 sizes: Medium, Large, and Extra Large. I also wonder if this partnership has been made to join the forces against the upcoming arrival of Apple in the field, or against Meta, which is rumored to abandon Qualcomm chips in favor of custom chips for its future Quest devices.

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XR Today - Mixed Reality tag

NOVEMBER 14, 2023

It costs almost double the predecessor’s price, though it’s still much cheaper than other MR headsets, like the Apple Vision Pro. You can purchase them directly through the Meta website or through a partner retailer, such as Amazon. Both solutions feature hand-tracking capabilities for hands-free functionality.

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XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. Alan: I haven't read about that. Martin: Okay.

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XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. Alan: I haven't read about that. Martin: Okay.

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XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. Alan: I haven't read about that. Martin: Okay.

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XR for Business Podcast

DECEMBER 29, 2020

But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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XR for Business Podcast

DECEMBER 29, 2020

But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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The Ghost Howls

AUGUST 4, 2019

In the meanwhile, UK retailer Argos has published by error a page on its e-store in which the device is listed for sale at £700 , specifying no release date, though. Apple is working on AR/VR. Some weeks ago, a report told that Apple had stopped working on its AR glasses. The page has now been removed. News worth a mention.

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XR for Business Podcast

MAY 13, 2019

In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. They’ve already got, you know, in your Apple phone, RF detection is already built in. Alan: Yeah it’ll be interesting to see what Apple comes up with.

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XR for Business Podcast

MAY 13, 2019

In the book, you discuss military, telepresence, design and architecture, medical, retail, marketing, journalism, social media, entertainment, gaming, and education. They’ve already got, you know, in your Apple phone, RF detection is already built in. Alan: Yeah it’ll be interesting to see what Apple comes up with.

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XR for Business Podcast

DECEMBER 29, 2020

But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool.

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XR for Business Podcast

MARCH 31, 2020

We tested things with eye tracking for a variety of reasons. Stefan: Yeah, I loved the stores, the whole retail experience. It doesn't have front facing cameras -- I don't know, maybe Gen 2 does -- but it's not trying to world map your whole view, it's just-- it's like having an Apple Watch in a more convenient place.

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XR for Business Podcast

MARCH 31, 2020

We tested things with eye tracking for a variety of reasons. Stefan: Yeah, I loved the stores, the whole retail experience. It doesn't have front facing cameras -- I don't know, maybe Gen 2 does -- but it's not trying to world map your whole view, it's just-- it's like having an Apple Watch in a more convenient place.

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XR for Business Podcast

JULY 8, 2019

Think of retail, for example, where everything’s moving around. If you’re trying to look at a planogram section of a retail space, you need to dynamically be able to compute what’s there, what’s not there, whether things are in the right place. The big question mark is Apple, and what they’re going to do.

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XR for Business Podcast

JULY 8, 2019

Think of retail, for example, where everything’s moving around. If you’re trying to look at a planogram section of a retail space, you need to dynamically be able to compute what’s there, what’s not there, whether things are in the right place. The big question mark is Apple, and what they’re going to do.

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XR for Business Podcast

MARCH 31, 2020

We tested things with eye tracking for a variety of reasons. Stefan: Yeah, I loved the stores, the whole retail experience. It doesn't have front facing cameras -- I don't know, maybe Gen 2 does -- but it's not trying to world map your whole view, it's just-- it's like having an Apple Watch in a more convenient place.

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XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. For example, I saw one where Coke did a visualizer to show retailers what the new Coke machine would look like in their stores. That’s like next-level retail.

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