Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. German-based SMI has specialized in eye-tracking since its founding in 1991.

Eye-tracking is a Game Changer for VR That Goes Far Beyond Foveated Rendering

Road to VR

Eye-tracking—the ability to quickly and precisely measure the direction a user is looking while inside of a VR headset—is often talked about within the context of foveated rendering, with the hopes that it could reduce the performance requirements of VR.

Apple’s Latest VR Patent Describes a Compact VR Headset with Eye Tracking

Road to VR

In a patent filed in 2017 and issued today by the United States Patent Office, Apple describes a VR headset designed to be compact and comfortable. A diagram of Apple’s catadioptric optical system | Image courtesy USPTO.

Apple 275

Eye-Tracking Is Both Incredibly Important And Very Risky


At CES last week one of my first demos was with Tobii and its eye-tracking technology. I left the demo convinced that once you’ve tried a VR headset with eye-tracking included you’ll never want to wear one without it again. Bringing Your Eyes To Life.

7Invensun is a Chinese company that wants to disrupt the VR eye tracking sector

The Ghost Howls

Eye tracking is, in my opinion, a technology that will disrupt completely the VR ecosystem , exactly as room-scale did with the first HTC Vive. All VR interfaces will change with the introduction of eye tracking, becoming more intuitive.

Apple HMD Research Continues With New Eye-Tracking Patent


An Apple patent for eye-tracking published today highlights the company’s continued research and investment into VR and AR. Last year Apple reportedly acquired leading eye-tracking company SMI, which forced other manufacturers using the tech in their hardware designs to find other options. Eye-tracking is important for comfortable communication using a VR or AR headset — allowing you, for example, to make eye contact with people elsewhere in the world.

How Eye Tracking is Driving the Next Generation of AR and VR


AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook.

iOS 13 Points Towards Existence Of Apple’s Supposedly-Canceled AR Headset


Could Apple’s long-speculated AR glasses still be in development? Earlier this year, rumors generated by patents submitted to the United States Patent and Trademark Office suggested that a wearable augmented reality device could potentially be in development at Apple.

Apple 190

Apple May Have Just Bought Eye-Tracking Firm SMI


Back at the start of the month Apple got serious about VR, revealing its latest iMac Pros would support SteamVR. Now new rumors surrounding the company suggest it’s also looking into one of VR’s most requested features – eye-tracking. SMI offers a range of different eye-tracking solutions, having worked on the concept since the early 90’s. If true, we do wonder what use Apple has for SMI tech. Apple VR Industry News

Flurry of New Apple ‘AR/VR’ Job Listings Point to New Products on the Horizon

Road to VR

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products.

Apple 285

Weekly Funding Roundup: Apple Buys German Eye Tracking Firm.


Weekly Funding Roundup: Apple Buys German Eye Tracking Firm SensoMotoric Instruments, Adobe Buys Mettle’s SkyBox Tools, and Former Valve initiative CastAR Shuts Down 1) Apple has quietly bought SensoMotoric Instruments , a German maker of eye-tracking glasses.

Apple Patent Filing Reveals Wide Field Of View Foveated AR Display Concept


A patent application filed by Apple offers a look at the company’s ideas for wide field of view foveated augmented reality display technology. Reports that Apple is working on AR glasses first emerged in late 2017. Apple notes this as a key design consideration in the patent.

Apple 225

Apple Acquires AR Optics Startup Akonia Holographics

Road to VR

Apple has acquired Akonia Holographics , a startup focused on holographic display and storage technology. The acquisition of Akonia Holographics was confirmed to Reuters by Apple , though the tight-lipped company had nothing to share regarding the purpose of the acquisition.

Apple 203

Report: Apple Developing AR/VR Headset with 8K Resolution Per-eye Slated for 2020

Road to VR

According to a report by CNET , citing an anonymous “person familiar with Apple’s plans,” the company is working on an AR/VR headset targeting 8K resolution per-eye, scheduled for launch in 2020. Apple Apple AR Apple VR News apple apple ar apple vr

Apple 269

Apple, Valve, and LG Invest in OLED Microdisplay Maker eMagin

Road to VR

According to documents filed last month with SEC, a new stock issuance of some $10 million by OLED microdisplay maker eMagin will be bought up by Apple, Valve, and LG, among others. SEE ALSO Apple's Latest VR Patent Describes a Compact VR Headset with Eye Tracking.

Apple 263

Report: Apple Targeting 2020 Release For Wireless VR/AR Headset


Just yesterday we highlighted a new patent from Apple for eye-tracking in a VR/AR headset — the latest in a long string of breadcrumbs from the company indicating spatial computing continues to be an area of extreme interest. Today, a report from CNET writer Shara Tibken , citing an unnamed source, suggests Apple is targeting a 2020 release for what sounds like a combination AR/VR headset “that would be untethered from a computer or smartphone.”

Apple 160

Apple is working on an AR/VR headset for 2020: my thoughts over this news

The Ghost Howls

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics.

Apple 203

What Magic Leap One And Facebook’s Half Dome Have In Common


From the chart above, a varifocal headset like Half Dome and a multifocal headset like Magic Leap One have something in common — they both depend on eye tracking to get digital objects to the right focal depth. Optics And Eye Strain.

The Ghost Howls’s VR Week Peek (2019.07.15): Apple kills its AR glasses, Oculus full-steam ahead on 2nd gen VR and much more!

The Ghost Howls

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams.

Apple 227

VRWorld: Our Most Popular Stories of 2017


9: Could Varjo’s Human Eye Technology be a Breakthrough for VR? In this piece, we took a deep look into “ foveated eye tracking ” and what it means in terms of technology being developed by Finnish VR startup, Varjo. In position seven on our list is a series of interrelated stories, pertaining to developments of new video card/GPU technologies that caught our readers’ eyes last year. 4: Apple’s AR efforts.

More hints emerge about Apple’s AR effort


While the web is perennially rife with speculation about Apple’s plans to develop a hardware device in the AR/VR space, a somewhat under-the-radar story out of Taiwan may shed a bit more light on the company’s plans. As reported by the Nikkei Asian Review, one of Apple’s supply chain partners, MacBook and Watch assembler Quanta Computer, hinted during their most recent earnings conference call that they may be playing a significant role in the development of an augmented reality device.

Apple 40

AR+VR Weekly: 3 million PSVRs, $5 billion in XR investments & Apple smartglasses 2020?

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: 3 million PSVRs, $5 billion in XR investments and Apple smartglasses 2020? StarVR debuts eye-tracking VR headset for enterprise use ( ZDNET ).

Apple 58

AR+VR Weekly: IDC’s latest forecast, Macy’s commitment to VR and Apple’s depth-sensing lead

AWE Blog

In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: IDC releases new AR and VR headset numbers , Macy rolling out VR to 60 stores and Apple’s 3D sensing lead.

My Oculus Connect 6 predictions: a glimpse of the XR of the future

The Ghost Howls

And to be the leader in some years, it has to start going public now, also to begin competing with Apple, that will probably announce its AR glasses next year. But Facebook has a big problem and that big problem is called Apple. MR & hand tracking?

Oculus 388

SIGGRAPH 2017: Neurable Lets You Control A Virtual World With Your Mind


I’ve used my eyes to interact with a virtual world before, but startup Neurable just enhanced that experience by reading my thoughts too. This is combined with eye-tracking technology from German firm SMI, which may have just been acquired by Apple.

CES 2018: The 5 Biggest VR Tech Updates


The 2880 x 1600 combined display (1440 x 1600 per eye) showed a great amount of detail and the headset overall seemed to offer a better weight balance. systems that can be used in 4-station tracking configurations offering the freedom to move around much larger areas. for each eye).

My predictions for augmented reality in 2019

The Ghost Howls

This year we have seen the rise of glasses that pair with your smartphone to show you some info directly in front of your eyes. Someone may even say that this is not really AR, it is more showing contextual info in front of your eyes. Apple glasses.

The Ghost Howls’s VR Week Peek (2019.08.05): SIGGRAPH shows cool XR stuff, Vive Cosmos will probably cost £700, VirtualLink may die and much more!

The Ghost Howls

Some of them were paired with an iPhone X that was able to offer facial tracking; A robotic tail moved by a hydraulic pump to attach to the rear part of your body. Apple is working on AR/VR. Some weeks ago, a report told that Apple had stopped working on its AR glasses.

Apple 223

5 Things We’re Likely To See In 2019 VR Headsets


Wireless , super high resolutions and eye-tracking all showed potential to dramatically improve future VR headsets. What happens when a company like Facebook, Google, Microsoft, Amazon or Apple starts to put all these things together? In 2018, we’ll see wireless, eye-tracking and higher resolution headsets like the Vive Pro, but we aren’t seeing all these things offered together in a single relatively low cost package. Eye-Tracking.

All you need to know about the leaked Valve VR headset: is Half-Life 3/2 coming?

The Ghost Howls

If it has to be cheap to compete with Oculus, I guess that audio will be normal… Eye Tracking. There are no signs of eye tracking in this headset. An image from the patent of the Valve eye-tracking technology (Image by Valve). Tracking.

Razer 305

The AR Show: End-User Focus Will Win AR

AR Insider

This involved then-innovative feedback methods like eye-tracking and even going into customers homes while they used TurboTax. That started with a Duck Hunt game for Apple TV which not only represents spatial beginnings but the company’s name.

Apple 56

The Ghost Howls’s VR Week Peek (2019.10.06): Vive Cosmos has a mild launch, Quest updates its runtime and much more!

The Ghost Howls

On October, 3rd, HTC has started shipping the Vive Cosmos, its super-versatile VR headset , that thanks to many accessories (wireless adapter, eye tracking add-on , SteamVR tracking faceplate, etc…) is one of the most interesting VR headsets for enterprises and prosumers.

Apple 171

The Ghost Howls’s VR Week Peek (2019.07.21): Oculus has sold more than 10M units and wants PSVR games, SparkAR shows its marketing potential and much more!

The Ghost Howls

Some claimed it will be wireless, others claimed it will be wireless, with eye-tracking, high resolution, 200° FOV, and other cool stuff… all for $250. I have to say that this week in VR has not been that amazing.

Haptic 226

The VRScout Report – The Week in VR Review


Apple acquires computer vision company, the hidden 3D feature in iOS 11 beta, Google experiments with ads in VR, a new VC fund is focusing on VR/AR, the investment and funding wrapup, and more… 1.APPLE DOESN’T WANT YOU TO KNOW ABOUT THIS ACQUISITION.

Apple 139

Developing the Future of Mixed Reality

Tech Trends VR

The main question they’re asking themselves now is whether CIOs at Fortune 100 companies will want to invest in a start-up’s hardware solution or whether they’re by default going to go with a major player such as Apple or Microsoft. “I