XR Today - Mixed Reality tag

FEBRUARY 7, 2024

This week, as countless productivity applications find a home on Apple’s recently released Vision Pro, OpenAI’s headline-stealing genAI service ChatGPT also found a place on the emerging spatial computing device. Notablty of these recently announced Vision Pro workplaces is CoPiloit – the Microsoft-owned GenAI service.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

FEBRUARY 6, 2024

Microsoft recently released information regarding its recent Q2 2024 earnings call. Regarding Mcrosoft’s recent performance, Amy Hood, the EVP and CFO at Microsoft , noted: This quarter, revenue was $62 billion, up 18% and 16% in constant currency. The call hits all the expected notes, such as genAI.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

For instance, Microsoft has dedicated USB chargers for its HoloLens 2, while other vendors offer comprehensive charging stations. For instance, rumors suggest Apple may begin embedding AR solutions into its Airtag products as it invests in the XR world with the Vision Pro and VisionOS. Others are more advanced.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

It creates an immersive experience for listeners by providing spatial context to the audio source. Immersive environments use 360-degree spaces where users can enjoy 3D content from all directions. People listening to passing cars, conversations, and other location-based applications can leverage immersive spatial audio.

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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ARVR

JANUARY 21, 2022

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. For example, location anchors could display a three dimensional icon or text in space next to an iconic building. However, AR in retail doesn’t stop at navigation in 2022.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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ARPost

SEPTEMBER 23, 2022

Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. The US government closed a 22-billion contract with Microsoft for the development of AR for the military and the provision of HoloLens to soldiers. Let’s see some examples, shall we?

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Tech Trends VR

JUNE 25, 2018

The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology. Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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AR Insider

APRIL 16, 2021

XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Many XR firms are distributing immersive workplace solutions to a range of enterprise end-users, and at the same time, vendors are working on providing extensive product portfolios. A paradigm-shifting XR moment is inbound, but which firms will lead the immersive space race? XR looks to be picking up in the public consciousness.

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The Ghost Howls

MARCH 20, 2023

A pretty useless one, like all the rumors about Apple and its glasses. And instead… electronic components… wow, only geniuses at Apple could think about it. While this is kind of a gimmick for now, it is interesting that Microsoft is still working on Mesh and integrating its services with VR-related features. Such great news!

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

This time last year, Meta promised that the Metaverse would launch immersive remote communication into the mainstream. At the start of 2023, many Metaverse vendors promoted how immersive worlds could completely change how the world works and lives. Will 2024 be the year for the industrial Metaverse? Is the Metaverse dead?

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XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. The platform promotes immersive user-generated content, enabling an ecosystem of platform creators using Spatial to build and share online experiences and worlds. Spatial also assists in the We3 revolution.

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

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AR Insider

SEPTEMBER 3, 2021

That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.

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XR Today - Big XR News tag

MAY 19, 2023

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The news is ramping up!

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XR Today - Augmented Reality tag

APRIL 17, 2024

Recently, Osso VR launched its Healthcare XR training service for the Apple Vision Pro. According to the firm, “Osso Health” leverages Vision Pro to expand the audience reach of its immersive learning product via the Apple userbase.

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XR Today - Big XR News tag

AUGUST 18, 2023

While no significant announcements dropped, a handful of vendor updates paint a clear picture of the future of immersive hardware and its distribution. The likes of Apple and Meta are investing in MR to provide an accessible and feature-rich device. Increasingly, it seems that MR devices may lead the way. However, MR is already here.

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AR Insider

OCTOBER 30, 2020

Moreover, matters of privacy and data security will jump into hyperdrive in spatial computing because of the level of sensory immersion. For an example of what not to do, Facebook practices lots of lip service about policies and self-regulation. Inherently Immersive. But real change will be measured in action, says Pearlman.

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ARVR

SEPTEMBER 10, 2021

Visuals (and audio) aren’t world-immersive nor graphically rich, but rather act as heads-up notifications to augment your daily travels. Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One.

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Tech Trends VR

SEPTEMBER 26, 2019

Yet XR designers recognize that they need to think beyond visuals and incorporate spatial audio, touch, and even things such as taste and smell to their immersive experiences. There are a plethora of potential applications of immersive technologies in healthcare. The Louvre, for example, has been using AR as early as 2015.

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ARPost

JULY 30, 2020

Examples of Augmented Reality in Action. For example, an AR-enabled voice assistant in your ear can point you in the right direction and remind you about an upcoming business meeting. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds.

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AR Insider

JUNE 22, 2021

After years of excitement over the impending era of world-immersive AR, there’s growing consensus that the technology is still far from bringing that dream to a pair of glasses that most people will wear. Inverse to the above examples, these lack immersion and contextual awareness, but they’re stylistically-viable.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. A group leading enterprise integration of digital twins is the Orlando Economic Partnership (OEP).

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. HTC VIVE has announced new enterprise immersive services for its XR Elite Business Edition product.

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