ARVR

SEPTEMBER 22, 2022

In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen.

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ARVR

JULY 11, 2022

Incubation Play When it comes to emerging technologies, some companies are in a unique position to accelerate adoption. That can often happen by tapping into large established networks or user bases to expose and distribute the technology in question. But greater impact could come from the web’s most traveled destination: Google.

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Upload VR

APRIL 3, 2024

Apple's Spatial Personas immediately change what it means to connect with someone else through virtual reality. We opened Apple's Freeform whiteboarding app and started putting together a list of movies we want to watch in VR. What Apple Vision Pro's FaceTime was like before Spatial Personas.

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ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. In other words, they’re more conversational.

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AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Before AR started to be discussed and developed, location has been a source of value in forbearing technologies. The AR Space Race, Part I: Google.

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VRScout

NOVEMBER 7, 2016

So far in 2016 we’ve seen Samsung’s Note 7 go from everyone’s favorite cell phone to everyone’s favorite explosive device , the release of Google’s brand new Pixel line with DayDream support and Apple start riots over the removal of the headphone jack from the iPhone 7.

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XR Today - Augmented Reality tag

MAY 22, 2023

For example, firms like Walmart and Ikea have smartphone applications for customers to position new furniture items in their homes or try on clothes. With this technology, we can all create and enjoy more immersive experiences. It’s the Google version of the “ARKit” experience from Apple.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2024

Notably, a big market shifting factor is Apple’s entry, Shen noted: I think having Apple come in has really validated everything that we’ve invested in, in our hardware, our platform, our infrastructure, and we’ve seen a lot more interest in this space and even this show (MDC 2024).

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AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 237

AR Insider

OCTOBER 8, 2019

To characterize activity so far and to extrapolate market directions, we’ll take a closer look at three examples: Apple, Google and Bose. Starting with Apple, understanding its hearables ambitions requires first looking at its rumored AR glasses. Regardless of timing, we remain confident that Apple AR glasses are coming.

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The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Let me show you why.

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VRScout

MARCH 1, 2023

Earlier this month, it was announced that Samsung is partnering with Google to develop new XR technology. Google SVP of Android, Hiroshi Lockheimer, talked about the future of XR technology, calling it, “An exciting space where Google has been investing in for a long time across both experiences and technology is AR and VR.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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VRScout

DECEMBER 5, 2022

Infinity Screen AR, for example, brings famous celebrations like “Rampede” and “Make Noise” to life on the stadium’s 70,000-sq. “We are proud to sponsor ARound’s first-of-its-kind technology for Los Angeles Rams fans at the iconic SoFi Stadium to make their experience even more spectacular.”

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UploadVR Between Realities podcast

JULY 5, 2017

The technology functions much like the code that powers websites on the internet. Today, Brandon Jones from Google (who is one of the chairs in the official WebVR Community Group ,) noticed that developers from Apple have officially joined the group. Tagged with: apple , webvr Facebook Twitter Reddit More.

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XR Today - Virtual Reality

JANUARY 22, 2024

It appears that Disney is creating its omnidirectional product for use in its theme park attractions; however, with its incredible reach, the technology may find other homes. Disney Research, a group the firm uses to develop innovative emerging technologies, highlighted the device in a YouTube video this weekend.

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The Ghost Howls

DECEMBER 21, 2021

I’m super-late with this newsletter because we of New Technology Walkers are working on some cool stuff for our game HitMotion: Reloaded! Image by Google). Google is reportedly working on an AR operating system. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

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AR Insider

APRIL 28, 2021

W hen it comes to emerging technologies, some companies are in a unique position to accelerate adoption. That can often happen by tapping into large established networks or user bases to expose and distribute the technology in question. But greater impact could come from the web’s most well-traveled destination: Google.

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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ARVR

DECEMBER 6, 2022

Metaverse technology, even though still at the very early stage of development, is the expansion of our physical world into a unified, interactive, and fully immersive virtual platform. Below I have shown an example of the current Metaverse application Spatial and its interactive space. Firstly, what is Metaverse photography?

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AR Insider

JULY 22, 2020

For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. All of the above has been top of mind, but it was underscored further in announcements from Snap and Apple at their respective developer conferences.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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AR Insider

MARCH 19, 2021

With Oculus for example, it subsidizes the hardware to jumpstart a network effect, which benefits consumers and developers. Zuckerburg sees them as two sides of the same coin, given that they share common technological underpinnings. What’s Driving Apple’s Rumored VR Play? Network Effect. Evolutionary Path.

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AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. Google reports this week that ARCore has surpassed one billion installs. This refers to the Google Play Services for AR app in Google’s Play Store. Google wants maximum reach for the benefits that AR can bring its core search business.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. For example, to find a nearby location, restaurant, or object. Apple ARKit. Google ARCore. Pricing : Free.

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ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. We can now use our technology without even touching it. But, is there a market for them at the consumer level?

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AR Insider

DECEMBER 25, 2019

That period is defined by sobering realizations that the technology isn’t ready, nor is it gaining the traction previously expected. A historical example is the 2000’s dot-com bubble. But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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UploadVR Between Realities podcast

JUNE 20, 2017

Shopping is simply one of the examples of augmented reality’s potential to change how we live, giving us different ways to test out consumer products, and Apple is coming to the table with one of the biggest names in furniture for a new AR application. Tagged with: Ikea Facebook Twitter Reddit More.

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AR Insider

DECEMBER 24, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. This is mostly due to confusion over the technology, or the fact that its proposed use cases are a mismatch with mainstream interest. Another example is Houzz. AR Wins With “Training Wheels”.

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AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect. Training Wheels.

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AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Planet Scale. World-Immersive Properties.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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AR Insider

OCTOBER 30, 2020

For an example of what not to do, Facebook practices lots of lip service about policies and self-regulation. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. The spatial computing-focused privacy expert believes that industry self-governance will be more impactful.

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