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How is Google Cultivating AR Marketing?

ARVR

In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most traveled destination: Google. More specifically, Google continues to enable search results to come to life in 3D and AR.

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Every Choice You Make Is Life Or Death In This Daydream Impact VR Experience

VRScout

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The Right Choice was filmed in Lebanon with guidance from ICRC workers who had direct experience of the Syrian conflict. Image Credit: Red Cross.

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Slappy The Ventriloquist Dummy Is Back With A New Christmas AR Experience

VRScout

As the partnership between Sony Films and Krikey continues to towards the third AR game in the planned trilogy, it’s undeniable that Hollywood has begun to recognize the possibilities of AR and VR as next-level marketing tools capable of delivering meaningful advertisements that extend further than simple TV spots and print ads. and Canada.

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Bringing War Home

Tech Trends VR

The film is a product of the Google Daydream Impact Project which aims to make a positive difference in society through the application of immersive technologies such as VR and AR. The Right Choice was filmed in Lebanon with guidance from ICRC workers who had direct experience of the Syrian conflict.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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How Will AR Transform Shopping?, Part II

AR Insider

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. There are a few verticals out of the gate first, such as film & entertainment, but AR marketing is broadly applicable.

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Vancouver’s VR/AR Global Summit Puts Content First

VRScout

Already a Battle Royale [has] happened in the past five years for buying first option broadcast rights for AR content across sport, music, comics, and films. I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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