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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Spatial Beats: Oculus, Google & Snap

AR Insider

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products. What is up with Google and XR? W elcome back to Spatial Beats.

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How is Google Cultivating AR Marketing?

ARVR

In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most traveled destination: Google. More specifically, Google continues to enable search results to come to life in 3D and AR.

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Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film

Next Reality AR

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

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AR-Powered Movie-Making App ‘Diorama’ Lets You Drag-And-Drop Digital Props & Effects

VRScout

The app is called Diorama and it works with your smartphone in combination with LITHO’s wearable AR controller by letting you add digital props into your film in real-time while you’re filming. You can also import your own models by uploading them through Google Poly; for now. More on that a little later.

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Samsung Files XR ‘Glasses’ Trademark in the UK

Road to VR

Samsung announced in February it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” We’re still not sure what it will be other than hardware made by Samsung, software by Google, and chipset by Qualcomm. .” The news was first reported by UploadVR.

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Google Unleashes the Powers of Childish Gambino aka Donald Glover in AR via New Pixel Playmoji

Next Reality AR

Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.

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