The Ghost Howls

FEBRUARY 15, 2021

It wants to create an ecosystem , where most probably all the devices can work together (like it happens today with Apple devices); The report also claims that Facebook may be building its own operating system to encompass all these devices. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.

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The Ghost Howls

APRIL 10, 2023

More info News worth a mention (Image by The Information) Let’s have realistic expectations on the Apple headset We are all very excited about Apple joining our industry, but we must have realistic expectations about the headset that is going to come. It seems like an interesting technology, and I would love to try it. Impossible!)

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Hand tracking Apple Ukraine Technology 349

The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

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The Ghost Howls

JULY 13, 2020

Ben Lang has written a very interesting editorial on the topic, and for instance, he imagines that this may mean that all Sony-owned game studios will all start using Unreal Engine as their game engine , unifying the production processes among them all. Unreal Engine can now use your iPhone to record facial animations.

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Sony Magic Leap Gaming Unreal 408

XR Today - Mixed Reality tag

JULY 18, 2022

As part of its announcement, Disney introduced the six companies working under its programme that present building blocks for the foundation of the immersive technology industry. FlickPlay is a social web3 application for Apple iOS that lets users explore an AR-elevated environment with geo-tagged interactive elements.

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The Ghost Howls

FEBRUARY 22, 2021

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! But most probably they are just concept videos , maybe for internal presentations. Among the top 5 news I have chosen, only 1 is about VR.

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Samsung AR Augmented Reality Eye Tracking 454

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. What more would we expect from Apple?

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Industry Apple Unity North America 86

The Ghost Howls

JULY 8, 2019

nReal is a Chinese augmented reality company that is developing an augmented reality glass that is cheap, light and fashionable. nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there.

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AR Magic Leap Augmented Reality Controllers 347

XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Platform developers can import captures into an Unreal project, and begin presenting the digitised object immediately.

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Unity Tools Education Unreal 86

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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The Ghost Howls

OCTOBER 15, 2018

The company will also launch “AMBEO Augmented Audio Lab” , an augmented reality experience to play around with spatial AR sound, mixing the real and the virtual sounds and recording the clips that you create. The popular Angry Birds game, but for immersive augmented reality. The MagicVerse.

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Magic Leap Augmented Reality AR Florida 175

The Ghost Howls

JUNE 27, 2022

Zuck has presented four different prototypes, each one focused on a single one of these aspects. We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. Other relevant news. Image by The Information). Useless news.

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The Ghost Howls

JULY 26, 2021

In the useful 5% part of the interview, Mark expresses very practical considerations about the present and the future. If you are wondering why we should listen to the words of Avi Bar-Zeev, well… he helped in shaping the HoloLens, recently worked on XR glasses prototypes at Apple… and also Facebook wanted to hire him to lead its AR program.

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The Ghost Howls

AUGUST 8, 2023

He also envisions that a first version of the Samsung MR device will still be made to enhance the smartphone experience, while the visor-based approach, like the one proposed by Apple with the Vision Pro, is more something for the long term. I mean, if Apple CEO finds this device useful, I think it’s a hell of an endorsement.

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Immersion Apple Samsung Ukraine 275

The Ghost Howls

MARCH 26, 2018

During GDC, Oculus has just: Released two new images about it , so that we have some new materials for our presentations on VR; This is a new image released by Oculus regarding the Santa Cruz: notice how the device has a great design and has 4 cameras at the 4 corners of the headset (Image by Oculus, taken from Road To VR).

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The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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The Ghost Howls

MARCH 27, 2023

Of course, Epic is completely against Apple and its vision of its own walled garden. Epic also announced a few interesting things, like a tool to record facial animations for MetaHumans that run on an iPhone; and Fab, the Unreal version of the Unity Asset Store, where the developers can find many tools and multimedia elements put on sale.

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XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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Canada Unity Magic Leap AR 78

The Ghost Howls

JANUARY 16, 2021

We were all expecting this since AR and VR are a bit in a transitional moment and the biggest brands (like Facebook and Apple) have their events through which they’ll announce their new devices, but for me, this lack of news was worse than the expected. This year, they have presented an evolution of the previous design.

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VRScout

APRIL 14, 2020

Thanks to the rigorous submission processes used by major platforms, however, many independent XR content developers are finding it difficult to publish their experiences in marketplaces such as the Oculus or Apple App Stores. They will soon support a marketplace feature that will allow creators to sell experiences and digital downloads.

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ARVR

JULY 17, 2020

The promise of Augmented Reality hardware has been immense, but so have been the number of misses. The Anatomy of Consumer Grade Augmented Reality For Jio Glass to be successful, when it launches, it has to not just be a good product but also build an ecosystem around it. Can Jio’s next hardware play be any different?

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Augmented Reality Wearables Hardware AR 130

XR for Business Podcast

OCTOBER 6, 2020

And what they're able to do is create amazing visual customer experiences through virtual photography, augmented reality, 3D imagery, saving companies enormous amounts of time and money, having to get these photographs, set up studios. And it's great that Apple is pushing this pretty hard. Alan: Oh, how cool is that.

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Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

And what they're able to do is create amazing visual customer experiences through virtual photography, augmented reality, 3D imagery, saving companies enormous amounts of time and money, having to get these photographs, set up studios. And it's great that Apple is pushing this pretty hard. Alan: Oh, how cool is that.

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Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

And what they're able to do is create amazing visual customer experiences through virtual photography, augmented reality, 3D imagery, saving companies enormous amounts of time and money, having to get these photographs, set up studios. And it's great that Apple is pushing this pretty hard. Alan: Oh, how cool is that.

Houston 78

Houston AR Unreal Technology 78

XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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Canada Unity Magic Leap AR 60

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! Unreal Engine 5 gets released in Early Access. I hope for some juicy news… and you? Top news of the week.

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The Ghost Howls

APRIL 20, 2020

I think that this update, together with the last ones, marks the beginning of a mixed reality ecosystem that is being built by Oculus. It’s not a far stretch to think that in some updates we’ll get to an Oculus runtime offering multitasking 2D windows in augmented reality, inside which you can do everything using your hands.

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ARVR

JULY 20, 2020

Aurasma Here’s an equally great tool to create AR experiences with your smartphone + a bonus With nearly a decade of existence, HP Revel aka Aurasma was the platform everyone referred to for creating augmented reality experiences. Auramsa app was free to download in both Apple Store and Play Market. The HP Reveal?—?Auramsa

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The Ghost Howls

MARCH 1, 2021

And that’s it for the news about the present. Unreal is already compatible with the framework, so in 2021 we’ll soon have also the tools ready to create OpenXR cross-compatible platforms. All the features of the proposed AR glasses are very similar to the ones already present in the market, like Nreal glasses. Learn more.

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The Ghost Howls

AUGUST 4, 2019

The output of the high-resolution display is moved where the user is looking at, offering an unprecedent clarity in augmented reality. video) More info (Unreal Engine with Octane Renderer) More info (Wi-fi is not enough for VR streaming). Apple is working on AR/VR. Other relevant news. Image by HTC).

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The Ghost Howls

JULY 20, 2020

More info (Jio Tesseract website) More info (Jio glasses expected price) More info (Jio’s announcements) More info (0glasses presentation) More info (News on Mashable). H266 video standard can pave the way to 8K video streaming. Not a great evolution from Microsoft. Oculus improves development time for UE4 developers.

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Oculus AR Healthcare 360 Video 328

The Ghost Howls

MARCH 8, 2021

They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. Be sure to use this use case in your next presentation about VR. All of this running thanks to the power of the Azure cloud. This makes me estimate sales in the 200–250K order of magnitude.

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Microsoft Hardware HTC Conference 509

XR for Business Podcast

SEPTEMBER 4, 2019

Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. ” So, in our world, Unity — and let’s not just pick on Unity all the time, you know, there’s Unreal.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Today’s guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It’s a mobile augmented reality development and deployment platform for enterprise. ” So, in our world, Unity — and let’s not just pick on Unity all the time, you know, there’s Unreal.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Today's guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform. It's a mobile augmented reality development and deployment platform for enterprise. So, in our world, Unity -- and let's not just pick on Unity all the time, you know, there's Unreal. There's these other engines--.

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AR Magic Leap Unity Augmented Reality 60