The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. According to the usual analysts, this means that the name of the upcoming headset will be Apple Reality.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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TechCrunch VR

OCTOBER 20, 2020

For all of the investors preaching that augmented reality technology will likely be the successor to the modern smartphone, today, most venture capitalists are still quite wary to back AR plays. We’re seeing some progress in VR and some of that is happening because of the Oculus ecosystem. Niko Bonatsos, General Catalyst.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities. Sounded good.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Can Artificial Intelligence Make Augmented Reality More Intelligent?

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. That is if every company implemented OpenXR, a program built for the Oculus should work with SteamVR as well. Image by Oculus).

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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The Ghost Howls

DECEMBER 12, 2022

When talking about augmented reality, one company that is for sure at the forefront of innovation is Snap. I see this as a way to port the classic in-app-purchases system to augmented reality lenses: you pay and you have more features for your lens, or you get an NFT associated with it, for instance. News worth a mention.

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. How VR could bring transhumanism to the masses 2.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

MAY 1, 2023

According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.

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Road to VR

JULY 6, 2016

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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TechPrior

APRIL 10, 2020

Apple has always been at the forefront for all kinds of augmented reality innovations and has always had ambitious plans for the future of AR and VR. As a part of its next promising venture, Apple is in the process of acquiring NextVR; a California based VR company. More details will follow once the acquisition is closed.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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The Ghost Howls

JUNE 23, 2019

Oculus has teased the OC6. Oculus has just announced the dates for the Oculus Connect 6. What is interesting the most of this announcement is that in the invitation to the event it is stated “Join us to begin a new chapter of virtual and augmented reality”. Augmented Reality. Other relevant news.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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AllThingsVR

JULY 5, 2016

AR/VR M&A Timeline: Facebook, GoPro, HP, Apple Begin To Grab Startups In the wake of Facebook’s high-profile acquisition of Oculus VR, corporates from HP to GoPro are snapping up augmented reality and virtual reality startups. Read more here.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). In September, the new Facebook Avatars will come and substitute the current Oculus avatars. Apple AR headset may have been delayed to 2025. But it is impressive anyway.

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UploadVR Between Realities podcast

OCTOBER 14, 2016

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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VRScout

MAY 7, 2017

Augmented Reality. This year, the star of the show was Augmented Reality. This is why Facebook announced their intention to make the camera “the first augmented reality platform.” Zuck is doing the same thing with Augmented Reality. Impact on Consumers.

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The Ghost Howls

FEBRUARY 9, 2020

French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset. While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device. No availability.”

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The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Microsoft admits display problems on HoloLens 2.

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AR Insider

OCTOBER 1, 2019

At an event in San Jose, California, Facebook introduced its plan for augmented reality glasses, where users will be able to pull up a visual display on top of what’s actually in front of them. Microsoft won the PC era and now has a tablet business, while Apple and Google have the dominant mobile operating systems.

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ARPost

JULY 16, 2019

This year, new standalone headsets from Oculus and Vive debuted. See Also: Virtual and Augmented Reality Healthcare Apps and Experiences. As a result, companies like Apple, Google, Magic Leap, Microsoft, Oculus, and others will be in attendance with experiences.

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The Ghost Howls

AUGUST 2, 2021

If I had known people could like it, I would have not made it in 5 minutes with Microsoft Word, lol. Zuck has defined them as “A stepping stone towards full augmented reality glasses”, even if they will be nothing more than smart glasses that enhance the functionalities of a phone. Let’s hope it will keep selling well.

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VRScout

JUNE 10, 2017

Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. Companies like Google and Apple have done that instead. Microsoft has invested aggressively in the technology: it unveiled its HoloLens AR headset two years ago.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

What’s more, the company is also responsible for one of the most powerful and affordable VR headsets available – the Oculus Quest. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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