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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode.

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Magic Leap Gets Half-billion Dollar Boost Ahead of Vision Pro Launch

Road to VR

Saudi Arabia has recently injected more than half a billion dollars into augmented reality company Magic Leap, which it hopes will rival Apple’s Vision Pro mixed reality headset. Will Magic Leap 2 be able to compete with Apple? Will Magic Leap 2 be able to compete with Apple?

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Google and Magic Leap Form XR Partnership

XR Today - Augmented Reality tag

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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Apple’s Upcoming Headset “so good”, According to Oculus Founder

Road to VR

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

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Meta Reportedly In Talks With Magic Leap For 'Mainstream AR Products' Tech Deal

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Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. That IP could include some of the company's augmented reality (AR) waveguide patents. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300.

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Apple Vision Pro Competitor Gains Half a Billion in Funding

XR Today - Augmented Reality tag

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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Magic Leap Enters “Chapter 3” Stage of Enterprise XR Adoption Roadmap, says CEO and CTO

XR Today - Augmented Reality tag

Last week, at CES 2024, Ross Rosenberg, the CEO of Magic Leap, and Daniel Diez, the firm’s CTO , spoke to VentureBeat on the current state of Magic Leap’s roadmap following a busy 2023, which saw the firm undergo a major leadership shake-up. ” The firm is ready to leverage a new market.