VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The Ghost Howls

JULY 18, 2022

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Shopify’s internal prototype shows the power of diminished reality. Other relevant news.

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Magic Leap Apple Unity Machine Learning 411

Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. I almost get so blasé about VR.

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UploadVR Between Realities podcast

JUNE 5, 2017

It wasn’t a matter of if Apple would get involved with augmented reality so much as when. At a press conference today Apple unveiled its first AR implementation coming to the latest version of its iOS mobile operating system, iOS 11. The platform will support Unity and Unreal engines. That day is today.

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XR Today - Mixed Reality tag

MARCH 29, 2024

Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. Tim Cook confirmed that Apple plans to release the Apple Vision Pro later this year at the China Development Forum in Beijing.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. BETTER WEED WITH AUGMENTED REALITY.

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The Ghost Howls

APRIL 10, 2023

There is an online demo for this system, and you can try it out either with preset or custom images. And Apple Reality Pro, expected to come at $3000 or more, is improbable that is going to change this trend. It has learned the “general concept of what an object is” and so can isolate every object from the rest of the image.

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Hand tracking Apple Ukraine Technology 335

The Ghost Howls

AUGUST 14, 2023

But the news of the day is that Meta should assemble only around 1000 units and keep the glasses for internal usage and demos. This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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The Ghost Howls

FEBRUARY 22, 2021

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! The French startup headed by Stan Larroque is developing passthrough AR glasses with eye-tracking and hands tracking that can offer a new paradigm to augmented reality.

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Samsung AR Augmented Reality Eye Tracking 444

XR Today - Augmented Reality tag

APRIL 14, 2023

The augmented reality (AR) gaming market has seen new contenders rise as technological platforms offer new possibilities for the sector. The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Mirrorscape also plans to demo it at conferences in the future.

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The Ghost Howls

JULY 8, 2019

nReal is a Chinese augmented reality company that is developing an augmented reality glass that is cheap, light and fashionable. nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there.

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The Ghost Howls

DECEMBER 21, 2021

The following paragraph is directly quoted from one of these job descriptions: Our team is building the software components that control and manage the hardware on our Augmented Reality (AR) products. These are the software components that run on the AR devices and are the closest to the hardware.

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The Ghost Howls

FEBRUARY 9, 2020

French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset. While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device.

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Hand tracking AR Augmented Reality Oculus 426

The Ghost Howls

OCTOBER 12, 2020

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before. The demo is amazing, I hear.

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The Ghost Howls

OCTOBER 15, 2018

The company will also launch “AMBEO Augmented Audio Lab” , an augmented reality experience to play around with spatial AR sound, mixing the real and the virtual sounds and recording the clips that you create. One of the most stunning demos offered by Magic Leap has been the AI-driven avatar Mica.

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The Ghost Howls

JULY 17, 2023

More info News worth a mention (Image by Meta) Meta CTO talks about the Quest 3 launch Andrew Bosworth has spoken about the launch of the Quest 3, stating that actually, Meta has not changed its plans for the launch because of the upcoming announcement of the Apple Vision Pro. But I hope this is going to happen relatively soon.

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Google Virtual World Strategy Ukraine 291

Road to VR

JUNE 8, 2017

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads. The post 4 Dev Demos Showing Off Apple’s New ARKit Tracking appeared first on Road to VR.

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The Ghost Howls

MARCH 26, 2018

I had a chance to demo the Oculus Santa Cruz today at #gdc18 ! people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4. Epic Siren demo. pic.twitter.com/DkJND4m0QX.

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The Ghost Howls

JULY 26, 2021

If you are wondering why we should listen to the words of Avi Bar-Zeev, well… he helped in shaping the HoloLens, recently worked on XR glasses prototypes at Apple… and also Facebook wanted to hire him to lead its AR program. He’s someone that knows well what XR is. Lynx provide more details on its MR headset in a recent interview.

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The Ghost Howls

OCTOBER 26, 2020

Well, that demo has turned into a paid application called Clipdrop. And it has now a free demo, so you can try it now! My friend Nicolas Esposito of Enter Reality has released Project Rigel, his solution to provide full-body tracking and motion capture for Unreal Engine.

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XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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The Ghost Howls

SEPTEMBER 13, 2021

Facebook has always had the problem of distribution of its hardware (Apple has its stores, for instance, Facebook has not), and with this partnership, it immediately has the opportunity to showcase this and its future devices in all glasses shops thanks to Luxottica. Apple Event is tomorrow 14th September. Other relevant news.

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Apple AR Video Survey 286

The Ghost Howls

FEBRUARY 18, 2021

Today I am very happy to host on my blog Kura Technologies , one of the most interesting augmented reality startups out there. Will a little startup be able to beat the big behemoths like Apple and Facebook? We have early internal units and demos at different iterations. The official computational unit runs Android.

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AR China Augmented Reality Technology 534

The Ghost Howls

MARCH 27, 2023

Of course, Epic is completely against Apple and its vision of its own walled garden. Epic also announced a few interesting things, like a tool to record facial animations for MetaHumans that run on an iPhone; and Fab, the Unreal version of the Unity Asset Store, where the developers can find many tools and multimedia elements put on sale.

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The Ghost Howls

AUGUST 8, 2023

He also envisions that a first version of the Samsung MR device will still be made to enhance the smartphone experience, while the visor-based approach, like the one proposed by Apple with the Vision Pro, is more something for the long term. I mean, if Apple CEO finds this device useful, I think it’s a hell of an endorsement.

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Immersion Apple Samsung Ukraine 265

XR for Business Podcast

SEPTEMBER 29, 2020

We're going to be talking about the investment landscape of virtual and augmented reality as it pertains to investment in startups, companies going public. Over the last few years, there has been an enormous amount of capital invested into virtual and augmented reality startups, in the hundreds of millions, billions of dollars.

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Canada Unity Magic Leap AR 60

XR for Business Podcast

OCTOBER 6, 2020

And what they're able to do is create amazing visual customer experiences through virtual photography, augmented reality, 3D imagery, saving companies enormous amounts of time and money, having to get these photographs, set up studios. And it's great that Apple is pushing this pretty hard. Alan: Oh, how cool is that.

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Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

And what they're able to do is create amazing visual customer experiences through virtual photography, augmented reality, 3D imagery, saving companies enormous amounts of time and money, having to get these photographs, set up studios. And it's great that Apple is pushing this pretty hard. Alan: Oh, how cool is that.

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Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

And what they're able to do is create amazing visual customer experiences through virtual photography, augmented reality, 3D imagery, saving companies enormous amounts of time and money, having to get these photographs, set up studios. And it's great that Apple is pushing this pretty hard. Alan: Oh, how cool is that.

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Houston AR Unreal Technology 78

ARVR

JULY 17, 2020

The promise of Augmented Reality hardware has been immense, but so have been the number of misses. The Anatomy of Consumer Grade Augmented Reality For Jio Glass to be successful, when it launches, it has to not just be a good product but also build an ecosystem around it. Can Jio’s next hardware play be any different?

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VRScout

APRIL 14, 2020

Thanks to the rigorous submission processes used by major platforms, however, many independent XR content developers are finding it difficult to publish their experiences in marketplaces such as the Oculus or Apple App Stores. They will soon support a marketplace feature that will allow creators to sell experiences and digital downloads.

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The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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The Ghost Howls

JANUARY 13, 2021

I didn’t know that the name of that thing was “augmented reality”, but it impressed me a lot. For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. A virtual teapot added to a real scene in a video stream.

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Building the Metaverse

JANUARY 18, 2023

For people who couldn’t realize their creativity in a sandbox or walled-garden — platforms like Unreal and Unity enable the creation of real-time, immersive worlds that simulate reality. Image from Unreal Engine 5.1 Realtime ray tracing was a demo in 2018 that required a $60,000 PC. exaflops (10¹⁸) 1.5

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