Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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Road to VR

JULY 11, 2018

Kimball said that the Unity and Unreal engine integrations for Magic Leap do much of the core balancing optimizations (between the available A57 cores and Denver 2 core) for developers already. SEE ALSO Echoing Apple's iPhone Launch, Magic Leap Taps AT&T for Exclusive US Distribution.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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UploadVR Between Realities podcast

AUGUST 8, 2017

Epic Games’ Unreal Engine 4.17 Perhaps more importantly, the update also adds experimental support for Apple’s new ARKit, the AR platform set to be introduced in the upcoming release of iOS11. update is here , and it’s got some great new features for VR and AR lovers.

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The Ghost Howls

JULY 18, 2022

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Other relevant news. Image from the web). Anyway, we’ll see… these are all speculations.

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Ryan Schultz

APRIL 28, 2024

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps.

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Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. I almost get so blasé about VR.

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XR Today - Mixed Reality tag

MARCH 29, 2024

Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. Tim Cook confirmed that Apple plans to release the Apple Vision Pro later this year at the China Development Forum in Beijing.

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JUNE 5, 2017

It wasn’t a matter of if Apple would get involved with augmented reality so much as when. At a press conference today Apple unveiled its first AR implementation coming to the latest version of its iOS mobile operating system, iOS 11. The platform will support Unity and Unreal engines. That day is today.

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VRScout

AUGUST 3, 2017

Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences. On stage demo at Apple’s WWDC. In the video we get an in-depth look at an intense sci-fi scene projected onto a tabletop surface using an iPad Pro.

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The Ghost Howls

AUGUST 14, 2023

But the news of the day is that Meta should assemble only around 1000 units and keep the glasses for internal usage and demos. This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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Road to VR

JUNE 5, 2017

Apple’s annual Worldwide Developer Conference (WWDC) is here, and today’s keynote saw a number of VR-specific announcements including Apple’s first VR-ready computers to go along with the launch of the company’s newest macOS High Sierra. image courtesy Apple. A public beta is coming in June.

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XR Today - Mixed Reality tag

MARCH 25, 2024

One leading XR streaming solution provider is Innoactive, which leverages RT3D engines from Unreal, Unity, and NVIDIA to promote the adoption of workplace XR services – allowing clients to distribute XR applications directly to a range of end-devices with the compute processing happening remotely on the cloud.

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The Ghost Howls

APRIL 10, 2023

There is an online demo for this system, and you can try it out either with preset or custom images. And Apple Reality Pro, expected to come at $3000 or more, is improbable that is going to change this trend. It has learned the “general concept of what an object is” and so can isolate every object from the rest of the image.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). CloudXR From NVIDIA. XR streaming is already a reality on other cloud platforms. Parents and Partners.

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The Ghost Howls

FEBRUARY 22, 2021

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! Last week I told you about MetaHumans creator, the tool to create realistic humanoid avatars in Unreal Engine. Among the top 5 news I have chosen, only 1 is about VR.

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AR Insider

MAY 24, 2021

Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. On the more comical side of the news, Unreal is suing Chinese smartglasses maker Nreal because the brand names are too similar and will cause confusion.

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VRScout

FEBRUARY 25, 2019

OK, I will be able give a more definite verdict after I actually get a hands-on demo first thing tomorrow, but in the meantime, here are our first impressions from having seen the live demos on the stage here at MWC Barcelona. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Mirrorscape also plans to demo it at conferences in the future. Developers can also download its software developer kit (SDK) for Unity and Unreal Engine.

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The Ghost Howls

JULY 17, 2023

More info News worth a mention (Image by Meta) Meta CTO talks about the Quest 3 launch Andrew Bosworth has spoken about the launch of the Quest 3, stating that actually, Meta has not changed its plans for the launch because of the upcoming announcement of the Apple Vision Pro. But I hope this is going to happen relatively soon.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. Me trying the nReal glasses for the review. As you can see, they look really like fashionable sunglasses, and make all people look cool. Applications.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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The Ghost Howls

MARCH 26, 2018

I had a chance to demo the Oculus Santa Cruz today at #gdc18 ! people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4. Epic Siren demo. pic.twitter.com/DkJND4m0QX.

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UploadVR Between Realities podcast

AUGUST 11, 2017

They recall demos of Owlchemy’s Job Simulator, Google’s Tilt Brush and Valve’s early robot demo, each of which made excellent use of those hand controls. Colin Northway sat on a couch after his demo, his mind exploding with the creative possibilities ahead. It was a moment that changed their lives.

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The Ghost Howls

DECEMBER 21, 2021

This is the first public hint that Google is back on track working on a new AR device , most probably glasses that should compete with Facebook and Apple. Google is a very smart company, but lately, it has lost a lot of its previous innovation touch, and many of its projects have been quickly abandoned (e.g. Tilt Brush).

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Road to VR

JUNE 8, 2017

The result is remarkable considering the limitations of using a single camera: Apple is believed to be hard at work on AR technologies , and is likely to make screen-based AR a key selling point of the next iPhone, which is anticipated to have a near bezel-free design, which would certainly enhance the appearance of AR features.

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The Ghost Howls

SEPTEMBER 13, 2021

Facebook has always had the problem of distribution of its hardware (Apple has its stores, for instance, Facebook has not), and with this partnership, it immediately has the opportunity to showcase this and its future devices in all glasses shops thanks to Luxottica. Apple Event is tomorrow 14th September. Other relevant news.

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The Ghost Howls

OCTOBER 15, 2018

One of the most stunning demos offered by Magic Leap has been the AI-driven avatar Mica. So, the company has created this androgenic girl called Mica , which should be as close as possible to a real human, featuring a great visual quality (thanks to Unreal Engine) and credible eye movements and facial microexpressions. But different.

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The Ghost Howls

MARCH 27, 2023

Of course, Epic is completely against Apple and its vision of its own walled garden. Epic also announced a few interesting things, like a tool to record facial animations for MetaHumans that run on an iPhone; and Fab, the Unreal version of the Unity Asset Store, where the developers can find many tools and multimedia elements put on sale.

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The Ghost Howls

JULY 26, 2021

If you are wondering why we should listen to the words of Avi Bar-Zeev, well… he helped in shaping the HoloLens, recently worked on XR glasses prototypes at Apple… and also Facebook wanted to hire him to lead its AR program. He’s someone that knows well what XR is. Lynx provide more details on its MR headset in a recent interview.

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The Ghost Howls

AUGUST 8, 2023

He also envisions that a first version of the Samsung MR device will still be made to enhance the smartphone experience, while the visor-based approach, like the one proposed by Apple with the Vision Pro, is more something for the long term. I mean, if Apple CEO finds this device useful, I think it’s a hell of an endorsement.

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