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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Nreal’s Federal Communications Commission patent request appears to be a successor to the Nreal Streaming Box.

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Epic Games Joins O3DF as Premier Member

XR Today - Mixed Reality tag

The Open 3D Foundation (O3DF) has accepted Epic Games as a Premier member to join numerous companies such as Intel, Amazon Web Services (AWS), Adobe, LightSpeed Studios, Niantic, Huawei Technologies, Niantic, and others, it was announced on Wednesday. Learn more: [link] pic.twitter.com/2dJJ3IyKQF. O3DE (@o3dengine) July 20, 2022.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Honor to all the other countries, some of them probably deserved more than us, but I think Italy won because we were a true team, a group of people that supported each other for a goal they craved to reach. Amazon Lumberyard becomes opensource. We won with our heart, the big heart of us Italians. billion) and ARkit (1.25

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

I think that for a small startup that is shipping its first product, it may make a lot of sense: for a company of that size, it is better to handle a smaller group of high-paying customers than doing the opposite. Also the price is getting closer to that plan, with the device now expected to retail for $1300. Wait, what???

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

BMW Group Taps Meta for XR Car Gaming System BMW Group USA and Meta Platform’s Reality Labs division have announced a partnership to develop an automotive VR/MR solution. However, the partnership is a significant step forward for both companies and could pave the way for new and innovative ways to use VR/MR in vehicles.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.

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