Remove Amazon Remove Groups Remove Unity Remove Unreal
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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Honor to all the other countries, some of them probably deserved more than us, but I think Italy won because we were a true team, a group of people that supported each other for a goal they craved to reach. Amazon Lumberyard becomes opensource. We won with our heart, the big heart of us Italians. News from partners (and friends).

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

I think that for a small startup that is shipping its first product, it may make a lot of sense: for a company of that size, it is better to handle a smaller group of high-paying customers than doing the opposite. Also the price is getting closer to that plan, with the device now expected to retail for $1300. Wait, what???

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. The tech industry is gearing up for a new paradigm shift. Yes they think in 3D.

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The Direct from Imagination Era Has Begun

Building the Metaverse

Generative AI tools have also helped dungeon masters create imagery to share with their groups. For people who couldn’t realize their creativity in a sandbox or walled-garden — platforms like Unreal and Unity enable the creation of real-time, immersive worlds that simulate reality. Image from Unreal Engine 5.1

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Who Will Own the Metaverse?

AR Insider

In another scenario, we may see game engines dominant, like Unity or Unreal. At the moment there is just the start of public discourse, such as the “mirrorworld bill of rights”, the recent XR Privacy Summit, or this AR Privacy and Security explainer from W3C working groups. And finally, we’ll have Patterns and conventions.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. There’s a lot of groups. Rori: Yeah, absolutely.