AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. are very reach driven.

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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AR Insider

JULY 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. Though the company has risen to prominence with its breakout hit, Pokemon Go, the larger play may be its location-based AR gaming platform: The Real World Platform. It includes some of its data and takeaways.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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AR Insider

MARCH 13, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage joins AR Insider’s editorial flow including narrative insights and audio. Guests’ opinions are their own. One area that continues to represent a large opportunity gap in AR commerce is 3D asset creation.

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ARVR

JANUARY 6, 2023

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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AR Insider

JUNE 26, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. Indeed, it’s often cited among a small handful of AR players today that are generating real revenue, including an estimated $3 billion+ to date. It’s the anti-Amazon,” said Hanke. billion by 2023.

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Tech Trends VR

FEBRUARY 17, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue.

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VRScout

JANUARY 24, 2019

Are we finally getting closer to affordable, good-looking AR wearables? The company is marketing its Vuzix Blade Smart Glasses to both the enterprise and consumer markets, providing differentiated software solutions for each. Alexa BETA is currently available for developers. Image Credit: Vuzix.

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AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Advertising (brands pay).

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AR Insider

MAY 6, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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ARPost

DECEMBER 10, 2022

But, software is important too. The bigger your XR needs are, the larger your software needs are. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. This allows devices to become smaller while running more robust software. CloudXR From NVIDIA.

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The Ghost Howls

NOVEMBER 9, 2023

The company is performing various layoffs and also merging part of the Pico software divisions together with their Bytedance counterparts. The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. This is for sure going to be something interesting to read.

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AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

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AR Insider

SEPTEMBER 5, 2019

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from ARtillery Intelligence data. AR continues to show early-stage characteristics, including volatile interest and investment. At a high level, the firm projects AR revenues to grow from $1.96 Drilling Down: Enterprise AR. AR as a Service.

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AR Insider

MARCH 24, 2020

As we roll into 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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VRScout

SEPTEMBER 20, 2018

Sellers now have the ability to give customers an AR shopping experience through their Safari browser. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. That is a lot of AR powered commerce! Apple is on a roll with augmented reality. Make commerce better for everyone.’

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XR Today - Augmented Reality tag

AUGUST 29, 2023

Human-computer interfacing technology firm Rokid launched its Rokid AR Studio spatial computing platform this week. The new solution includes the company’s Station Pro computing system and Max Pro augmented reality (AR) smart glasses. With the two solutions, the company aims to introduce its users to immersive spatial computing.

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AR Insider

OCTOBER 29, 2019

.” Otherwise known as picks & shovels , these democratize and lower barriers to AR creation. Examples include Amazon Sumerian, Adobe Aero and of course Unity. It provides tools for developers and brand marketers to build AR experiences that reach larger audiences. Demystifying AR.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. It comes without surprise that both Silicon Valley titans and newly launched startups are all vying to hire AR developers, designers, product managers, and many others.

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ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. In 2020, the AR marketplace was valued at US$14.7 billion mobile AR active users. Top 8 AR Trends. Below are the top 8 AR trends: 1.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

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The Ghost Howls

OCTOBER 12, 2020

This is great news for the customers of the Quest 2, but it poses some doubts about the retro compatibility of the Quest ecosystem that Zuck promised at OC6: if the Quest 2 is much more powerful than the Quest 1 and the Quest 1 is discontinued, has sense for developers to keep producing software that is compatible with Quest 1?

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AR Insider

FEBRUARY 24, 2021

Smartphones are old news. The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. Industry watchers and participants think that Apple has a good chance to validate and revolutionize AR like it did with smartphones. Where is Spatial Computing in its Lifecycle?

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AR Insider

NOVEMBER 8, 2019

AR Insider readers know that one of our favorite topics in the spatial computing spectrum is “ building blocks ” for AR creation. These lower barriers and democratize advanced AR development by demystifying it with intuitive software. Examples include Amazon Sumerian and Unity.

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Road to VR

JANUARY 16, 2020

Amazon Technologies Inc. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. Microsoft Technology Licensing LLC. Intel Corp.

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ARVR

AUGUST 13, 2020

This is where Augmented Reality (AR) steps in. If you’re not sure what AR means, have a look at the following article: VR, AR & MR: What do they mean? AR technology has been around for quite some years, even longer than the existence of smartphones. Trending AR VR Articles: 1.

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ARVR

FEBRUARY 9, 2021

While AR and VR are not technologies we associated with the shipping and logistics industries, they can significantly improve warehouse workers and the supply chain’s efficiency. In fact, the share of supply chain leaders who plan to invest in AR or VR increased last year from 25% to 34%. Trending AR VR Articles: 1.

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XR Today - Augmented Reality tag

JULY 18, 2023

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. However, the XR space is still emerging.

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AR Insider

AUGUST 5, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. One of AR’s most promising areas is B2B software to create consumer-facing lenses and animations. This is under the category of AR “ building blocks ” which we see as a major industry accelerant and revenue opportunity.

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ARPost

MAY 3, 2021

Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. In the post-pandemic world, advances in AR become more significant and practical. AR works by superimposing images and data on the physical scene in front of the user via a screen.

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UploadVR Between Realities podcast

JANUARY 4, 2017

Innovation across industries is being inspired by emerging AR and VR software and hardware, a fact that was made clear today during the ASUS press conference at CES 2017. During the Zennovation keynote, Asus revealed their ZenFone AR that contains a TriCam system for immersive and high-quality AR experiences.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

The Rokid Max AR glasses, released this year, promise consumers a unique insight into the evolving world of smart glasses technology. We’ve seen plenty of updates to the VR/AR and mixed reality space, with new innovations from Meta and even Apple, but smart glasses technology has lagged. What are the Rokid Max AR Glasses?

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Road to VR

NOVEMBER 27, 2017

Amazon today announced a new developer tool at its annual AWS re:Invent that aims to make creating web-based applications for VR/AR and traditional monitors even easier. ” The tool is entirely web-based which, just like the VR/AR applications it can generate, means there’s no extra software to install. .”

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AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Skin in the Game.

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XR Today - Augmented Reality tag

OCTOBER 16, 2023

In September, Shopify, one of the world’s largest eCommerce platforms, unveiled its latest integration—Apple’s iOS 17 Object Capture—for creating augmented reality (AR) 3D digital assets on-the-fly. Images from Shopify’s Apple iOS-based AR object-capturing application.

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