AR Insider

APRIL 22, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple.

Wearables 234

Wearables Apple AR Trends 234

AR Insider

MARCH 30, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Part V: Apple. Trojan Horse.

Wearables 307

Wearables AR Strategy Apple 307

The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

Google 503

Google Samsung Apple Virtual Reality 503

TechCrunch VR

SEPTEMBER 7, 2021

Smart packaging with IoT and distributed ledger technology. MIME founder and CEO Christopher Merkle said, “Virtual try-on has exploded in the past few years, but for color cosmetics, the technology doesn’t help solve the primary customer pain point: shade matching. Advanced virtual fitting rooms with VR/AR for fashion.

Strategy 121

Strategy Retail Survey AR 121

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

Unity 320

Unity Retail Eye Tracking Simulation 320

The Ghost Howls

AUGUST 8, 2023

More info (Quest 3 approved by FCC) More info (Touch Plus approved by FCC) More info (Pico Neo 3 Link approved by FCC) Meta shows interesting prototypes at SIGGRAPH Meta loves to show off some of its R&D work to the community , even if it is related to technologies that may never see the light.

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Immersion Apple Samsung Ukraine 283

The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

Augmented Reality 497

Augmented Reality Magic Leap AR Apple 497

AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 247

Wearables AR Augmented Reality Strategy 247

AR Insider

FEBRUARY 21, 2020

That, plus the sheer dollars the “big five” are collectively investing in AR (and VR for that matter), is a strong confidence signal for the technology’s future. For Apple , it’s all about hardware and making its devices more attractive. For Amazon , it’s selling us stuff.

AR 202

AR Amazon Apple Wearables 202

Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. Google and Meta's XR strategies could end up remarkably similar, with the two companies vying to entice hardware companies to adopt their platform.

Google 139

Google Hardware Strategy Samsung 139

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple. It’s leaning into a hearables strategy with its BoseAR platform.

Wearables 230

Wearables Trends Amazon Hardware 230

XR Today - VR Headsets tag

FEBRUARY 12, 2024

Additionally, Enterprise Metaverse Expo 2024 attendees can explore virtual showcases and hands-on demonstrations highlighting the latest enterprise-ready Metaverse technologies. In addition to these presentations, leading industry players often host keynotes that inspire the next generation of enterprise adopters and XR engineers.

Immersion 109

Immersion Florida Industry Trends 109

XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

Trends 113

Trends Wearables Haptic Eye Tracking 113

The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. The device is available on Amazon for $379. This would show the fear that Meta has for its upcoming competitor.

China 481

China Apple Ukraine Video 481

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

Trends 105

Trends Wearables Eye Tracking Tools 105

AR Insider

FEBRUARY 14, 2020

Its strategies and best practices were recently unpacked on more granular levels in an ARtillery Intelligence report. It also extends beyond lenses altogether with things like visual search, to identify products ( via Amazon ), or do things like solve math problems. “And that’s because we have so much engagement.

AR 364

AR Augmented Reality Strategy Video 364

ARVR

APRIL 5, 2021

Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses.

Wearables 130

Wearables AR Strategy Apple 130

The Ghost Howls

AUGUST 24, 2020

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ? Other relevant news.

Unreal 441

Unreal Apple Government Data 441

Bernard Marr

FEBRUARY 12, 2023

When it comes to commercializing AI technology today, businesses are generally following one of two strategies. Those adopting this more bullish approach are investing in building smart technology and automation into everything they do while also, crucially, taking the lead when it comes to answering the big questions.

Machine Learning 98

Machine Learning Strategy Data Technology 98

Anand Tech

JULY 26, 2023

Modern fabrication technologies are expensive to develop in general. As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We The endeavor is both extremely challenging and tremendously expensive. "We are looking for a U.S.

Japan 94

Japan Government Samsung Google 94

XR Today - Augmented Reality tag

JANUARY 18, 2023

Apple’s extended reality (XR) product lineup faces additional setbacks after reports revealed it indefinitely postponed augmented reality (AR) smart glasses. Apple stated the smart glasses face technical issues, forcing Apple to delay the launch of the device until further notice. Product Innovation, Interoperability.

AR 83

AR Apple Architecture Microsoft 83

The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. More info Is Apple working on the Vision Pro since 2007? A fascinating report by 9to5Mac shows that Apple filed a patent defining an XR headset already in 2007, when the first iPhone was launched.

Samsung 334

Samsung Google Magic Leap Microsoft 334

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. It’s the money his company is spending to become the leader in the next technological platform , and if he succeeds, it’s actually money very well spent. Image by Apple). Apple may implement WebXR in Safari.

Virtual Reality 374

Virtual Reality Microsoft Data Machine Learning 374

XR Today - Augmented Reality tag

MARCH 6, 2023

The MWC wrapped up its premier event, which showcases the world’s top innovations in consumer and enterprise technologies. Xiaomi attended this year’s event amid the company’s push for its Go Global strategy. Therefore, it remains to be seen what Xiaomi’s IIB strategy is with potential buyers.

AR 81

AR Head Mounted Display Strategy eBook 81

The Ghost Howls

MAY 2, 2024

And Quest 2 is much cheaper (especially now that has been put at $199): during the last holidays, it outperformed the Quest 3 by a factor 3:1 on Amazon US. but this does not always mean delivering the most compelling game that technology allows for. Quest 3S launch date and strategy When will the Quest 3S be launched?

Gaming 325

Gaming Oculus Course Strategy 325

Tech Trends VR

DECEMBER 19, 2019

These stories are ranked in no particular order, and are a mixture of some pretty momentous stuff that has happened in the industry and a sprinkling of use cases that illustrate how these technologies are already impacting every aspect of our lives. In fact, the device sold out at retailers such as Amazon, Walmart and Newegg.

Augmented Reality 207

Augmented Reality Magic Leap AR Immersion 207

AR Insider

MARCH 24, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. Header Image Credit: Apple. But there are also confidence signals. AR at Work.

AR 206

AR Industry Retail Data 206

The Ghost Howls

FEBRUARY 8, 2021

Someone from a major company (Amazon, Apple, Microsoft), with pockets big enough to be able to compete with the rich Facebook, giving users an alternative and stimulating Facebook in doing even better. Facebook has to re-think its content publication strategy: App Lab is a good first step in this sense, but it is not enough.

Apple 360

Apple Magic Leap Oculus Eye Tracking 360

The Ghost Howls

AUGUST 11, 2019

Strategy Analytics highlights in his survey that mobile headsets like Daydream, Gear VR and Cardboard are continuously losing importance and revenue shares. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). 5G is a safe technology. Thanks David for the tip).

Samsung 206

Samsung Survey Oculus AR 206

Mashable VR

MARCH 29, 2022

Technology has changed a lot since you were small. Enter tablets for kids: the happy medium between giving your kids the access to tech that they want, without turning them into a technology zombie. You have the choice of impressive tablets from the likes of Amazon, Apple, and Samsung. It's weird, right?

Machine Learning 91

Machine Learning Study Controllers Exercises 91

Bernard Marr

AUGUST 22, 2022

Since it became the most hyped technology buzzword, around the time Facebook rebranded itself as Meta, there has been no shortage of visionaries, pioneers, and entrepreneurs lining up to tell us what they think it is. By making the “metaverse of work” the focus of Microsoft’s business strategy, Nadella hopes to capture the same success. “It

Virtual World 94

Virtual World Microsoft Controllers Google 94

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

The Ghost Howls

APRIL 12, 2021

The stocks of the headset are becoming empty on its main stores (Oculus website, Lenovo online store, Amazon US, etc…) and Facebook has stated that “it won’t replenish them”. If this roundup has been useful for you, consider donating on Patreon to support my work in informing the community about AR and VR technologies. D-D-Donate!

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HTC Google Razer Oculus 449

The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. This technology may have different uses, like for instance show you in airport data customized for you on the various screens showing the flight information. (Image by Engadget).

AR 205

AR Oculus Magic Leap Microsoft 205