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Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

While E-commerce and digital marketing have proven to be effective platforms, Virtual Reality (VR) is the next innovative technology that will improve and impact the retail and marketing sectors, with market-foresight advisory firm ABI Research forecasting that VR in retail and marketing sectors is expected to generate US$1.8

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Apple Fires the Latest Shot in the Wearables Wars

AR Insider

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live.

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Will Apple Launch Its MR Headset at the WWDC?

XR Today - Mixed Reality tag

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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The XR Week Peek (2023.06.26): Quest 3 page appears on Best Buy, Vision Pro SDK released, and more!

The Ghost Howls

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

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XR Talks: AR is All About Location

AR Insider

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. Project Gobi will meanwhile place physical markers to trigger AR content in retail locations like Starbucks.

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Meta Lays Off Another 5000 Staff In 'Final' Major Wave, Including From AR/VR Division

Upload VR

Google parent Alphabet laid off 12,000 in January, Microsoft has laid off 10,000 so far this year, and Amazon has laid off 27,000. Only Apple so far seems unaffected, reportedly laying off only a tiny number of corporate retail staff. “I Meta is far from the only big tech company conducting layoffs at this scale.

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